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5 Keys to Sales and Marketing Alignment

Jan 23, 2014 - There's often a rivalry between sales and marketing, but it's important to align the two groups to ensure business success -- and marketing automation can help. Comments

B2B Marketing Automation Teaches B2C Marketers a New Trick

shutterstock-137272220 Jan 9, 2014 - B2C marketers have always been the coolest kids in the room; they've had the best tools, the biggest budgets, and the most fun assignments. Marketing automation is changing that. Comments

25% of Fortune 500 B2B Companies Have Adopted Marketing Automation

fortune-500-b2b-companies Dec 27, 2013 - What can we learn as marketers from this research? Comments

5 Lessons in Effective Copywriting for Nurturing Emails from Ogilvy & Bird

Retro Typewriter Dec 12, 2013 - David Ogilvy and Drayton Bird's most popular works came out in print long before digital marketing became a thing, yet they hold valuable lessons for today's marketers, especially in email copywriting. Comments

3-2-1 Nurturing Technique for Lead Generation

shutterstock-154962107 Dec 5, 2013 - It's common for marketers to find themselves struggling for relevance because they don't know the buyer's stage. The 3-2-1 technique is used to help marketers quickly and easily identify a buyer's stage when that information is otherwise unknown. Comments

Own Your Audience: The Other Side of Content Marketing

audiencejeffrohrs2 Nov 14, 2013 - In the digital world, there is no distance between you and the customer. In his new book Audience, Jeff Rohrs asks you to think about your audience as "a push-button marketplace for you, a renewable source of revenue." Comments

The Keys to Understanding The Buyers Journey

mathewsweezeydemandgensq Nov 4, 2013 - In a follow-up to his article New Research Defines the Buyer's Journey in 3 Steps, ClickZ columnist Mathew Sweezey from Salesforce digs deeper into the buyer's journey and how marketers can recognize each phase. Comments

Core Flaws in Attribution Modeling

numbers Oct 17, 2013 - At its core, attribution modeling tries to answer some very complex questions quickly and easily. If you are subscribed to the attribution model, make sure you are aware of its shortcomings and consider investigating other ways to prove your value. Comments

65% of B2B Buyers Concur Emails Shape Their View of a Company’s Brand

emailcampaign Sep 26, 2013 - With email hogging the majority of the communication we have with people, it's easy to see why so many B2B buyers shape their opinions of a company's brand based on email communications. Comments

New Research Defines Buyer's Journey to 3 Steps

online-shopping Sep 12, 2013 - If you take these three fundamental understandings of the buyer's journey, you can easily increase your engagement rates with targeted content and emails and convert more prospects into leads for your company. Comments

Lead Nurturing With Online Ads: The Future of Retargeting?

target-your-customers Aug 27, 2013 - What is retargeting used for now? And what would happen if you combined it with marketing automation to do digital nurturing? Comments

The Future Trend of Marketing Automation: Agile Marketing

resultsautomation Jul 2, 2013 - If you can follow the basics of listening to your user base to come up with good ideas, and then execute these ideas, you can become a best-of-breed marketer. Comments

Only 16 Percent of B2B Consumers Prefer Live Webinars

video-blog Jun 4, 2013 - If the novelty of attending a live webinar is wearing off, is the power of webinars gone, or are there new and more effective ways to use them to generate leads? Here are some new webinar best practices. Comments

Inbound vs. Outbound Content

content May 7, 2013 - Why 70 percent of B2B buyers want content under five pages. Comments

76% of the World's Largest SaaS Companies Use Marketing Automation

saas-april Apr 9, 2013 - What can we learn from the large SaaS companies that have generated so much buzz in recent years? Comments

The Golden Rule of Marketing Automation

golde-pen Mar 12, 2013 - To follow the new golden rule of marketing we only need to understand three basic principles: tracking, stages, and velocity. Comments

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