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Marketing Automation Best Practices: For the Beginner

May 1, 2014 - In this first part of a three-part series are tips and best practices for beginners in the marketing automation field. Comments

7 Lead Nurturing Strategies for Modern Marketers

leads-shutterstock-165694019 Apr 17, 2014 - Depending on the scenario, a specific type of lead nurturing program will be required. Read on to discover a chart that will help you get the most out of any lead nurturing campaign. Comments

53 Percent of B2B Fortune 500 Companies Use Marketing Automation

automation-shutterstock-87320653 Apr 3, 2014 - The percentage of B2B Fortune 500 companies using marketing automation saw a 112 percent increase this year. The jump is telling of what's to come for a few big reasons: the amount of red tape they have in their organizations, the visibility they have... Comments

The 5 Things to Know About Account-Based Marketing

account-based-shutterstock-170854715 Mar 20, 2014 - Account-based marketing (ABM) is being adopted at a much larger scale than ever before. So here's a look into why account-based marketing will be one of the biggest revenue drivers for B2B business in the very near future. Comments

25 B2B Marketing Automation Thought Leaders You Must Follow

Twitter Logo Mar 6, 2014 - A look at the thought leaders you should be following on Twitter within several categories of marketing automation, including Content Creation, User Experience, Search Marketing, Email Marketing, Social Marketing, and Sales/Marketing Alignment. Comments

Sales Nurturing Campaigns Exposed

leads-shutterstock-154962107 Feb 20, 2014 - With sales nurturing campaigns, you can give your sales team the ability to stay top of mind, obtain more high-quality leads, and ultimately drive more revenue with the same headcount and budget. Comments

How to Fail with Marketing Automation

stamp-fail Feb 7, 2014 - The popularity of marketing automation is rising, but some people are failing at their implementations -- here are a few of the top reasons why. Comments

5 Keys to Sales and Marketing Alignment

shutterstock-144078886 Jan 23, 2014 - There's often a rivalry between sales and marketing, but it's important to align the two groups to ensure business success -- and marketing automation can help. Comments

B2B Marketing Automation Teaches B2C Marketers a New Trick

shutterstock-137272220 Jan 9, 2014 - B2C marketers have always been the coolest kids in the room; they've had the best tools, the biggest budgets, and the most fun assignments. Marketing automation is changing that. Comments

25% of Fortune 500 B2B Companies Have Adopted Marketing Automation

fortune-500-b2b-companies Dec 27, 2013 - What can we learn as marketers from this research? Comments

5 Lessons in Effective Copywriting for Nurturing Emails from Ogilvy & Bird

Retro Typewriter Dec 12, 2013 - David Ogilvy and Drayton Bird's most popular works came out in print long before digital marketing became a thing, yet they hold valuable lessons for today's marketers, especially in email copywriting. Comments

3-2-1 Nurturing Technique for Lead Generation

shutterstock-154962107 Dec 5, 2013 - It's common for marketers to find themselves struggling for relevance because they don't know the buyer's stage. The 3-2-1 technique is used to help marketers quickly and easily identify a buyer's stage when that information is otherwise unknown. Comments

Own Your Audience: The Other Side of Content Marketing

audiencejeffrohrs2 Nov 14, 2013 - In the digital world, there is no distance between you and the customer. In his new book Audience, Jeff Rohrs asks you to think about your audience as "a push-button marketplace for you, a renewable source of revenue." Comments

The Keys to Understanding The Buyers Journey

mathewsweezeydemandgensq Nov 4, 2013 - In a follow-up to his article New Research Defines the Buyer's Journey in 3 Steps, ClickZ columnist Mathew Sweezey from Salesforce digs deeper into the buyer's journey and how marketers can recognize each phase. Comments

Core Flaws in Attribution Modeling

numbers Oct 17, 2013 - At its core, attribution modeling tries to answer some very complex questions quickly and easily. If you are subscribed to the attribution model, make sure you are aware of its shortcomings and consider investigating other ways to prove your value. Comments

65% of B2B Buyers Concur Emails Shape Their View of a Company’s Brand

emailcampaign Sep 26, 2013 - With email hogging the majority of the communication we have with people, it's easy to see why so many B2B buyers shape their opinions of a company's brand based on email communications. Comments

New Research Defines Buyer's Journey to 3 Steps

online-shopping Sep 12, 2013 - If you take these three fundamental understandings of the buyer's journey, you can easily increase your engagement rates with targeted content and emails and convert more prospects into leads for your company. Comments

Lead Nurturing With Online Ads: The Future of Retargeting?

target-your-customers Aug 27, 2013 - What is retargeting used for now? And what would happen if you combined it with marketing automation to do digital nurturing? Comments

The Future Trend of Marketing Automation: Agile Marketing

resultsautomation Jul 2, 2013 - If you can follow the basics of listening to your user base to come up with good ideas, and then execute these ideas, you can become a best-of-breed marketer. Comments

Only 16 Percent of B2B Consumers Prefer Live Webinars

video-blog Jun 4, 2013 - If the novelty of attending a live webinar is wearing off, is the power of webinars gone, or are there new and more effective ways to use them to generate leads? Here are some new webinar best practices. Comments

Inbound vs. Outbound Content

content May 7, 2013 - Why 70 percent of B2B buyers want content under five pages. Comments

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