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Video Advertising is Evolving in China

Oct 31, 2013 - Leapfrogging ahead of its peers in developed markets, brand advertisers in China are pushing new frontiers and setting standards in online TV best practice. Comments

Online Advertising, BATNAs & the Failure of Do Not Track

blair-reeves Oct 28, 2013 - IBM's Blair Reeves explores the failure of the W3C's Tracking Protection Working Group's Do Not Track and the future of online tracking, privacy concerns and advertiser data. Comments

How to Leverage Premium Assets to Create More Engaging Digital Ads

home-pictela Oct 14, 2013 - Pictela's Ed Barnes shares a variety of tips and tools to help all levels of users leverage brand assets to create premium ads. Comments

Keyword Research and Optimization: SES Hong Kong

jonquinton Sep 23, 2013 - Effective keyword research is having the ability to unfold and pick out the story behind the data to gain meaningful outcomes for your business. Comments

Four Ways to Turn Customer Frowns Upside Down via Social Media

britishairwaystwitter Sep 18, 2013 - Social media has given consumers a powerful medium to voice complaints and vent frustrations, Yeoh explores if there's a way for brands to move beyond the negativity. Comments

A New ACID Test for Spreadable Campaigns

acidtest Sep 10, 2013 - Consider these factors to ascertain the qualities required for a creative idea to actually work in the earned media world. Comments

Innovations in Asian Shopper Technology

marionettebot Aug 5, 2013 - North American retailers can learn from their counterparts in Asia how best to localize technology for consumer groups' use patterns and the regional landscape. Comments

Why the ICANN New gTLDs Will Present New Opportunities to Brands

dotchinesewebsitelogo Jul 10, 2013 - Fully internationalized domain names will go live before the end of this year. Are brands ready? Comments

Driving Mobile Advertising for Automotive Brands

Jun 14, 2013 - Question for auto marketers: how much does the tried-and-tested method of advertising work in driving awareness of your new series or even sales to your cars? Comments

CMOs Should Focus on Keyword-Driven Marketing

May 3, 2013 - David Shen, general manager at Acronym Asia, discusses how chief marketing officers (CMOs) can drive better results through a keyword-focused marketing strategy. Comments

China: Using Social Scoring to Assess KOL Effectiveness

klout Apr 22, 2013 - A growing number of digital marketers are turning to social scoring tools to algorithmically grade an individual or brand's social value or influence. But each of these tools comes with its problems. Comments

Great Expectations: The Story of Mobile Coupons?

Apr 19, 2013 - As back office systems and in-store point-of-sale devices catch up with consumer expectations, marketers have to keep a watchful eye on the other parameters of context driving the mobile revolution and the demand for better brand experiences and more... Comments

6 Ways You Should Think of Data

bigdata Mar 25, 2013 - Before exploring big data, there are far more fundamental foundational steps to take. Comments

Facebook Marketing for SMEs: Applying the 5 P's to Expand Business

labmadefeatured Mar 12, 2013 - Fan base and content do count, but it is the five P's of Facebook marketing that matter more in promoting a company's brand awareness. Comments

5 Content Marketing Trends for 2013 You Haven't Heard Yet

Feb 1, 2013 - You've heard that authors are becoming publishers and publishers are becoming brands. What does that really mean? Comments

2013 Search Trends: Video Optimization, Mobile, and Content [Video]

iprospect Jan 10, 2013 - ClickZ.asia columnists predict the search trends that will be big in 2013. Comments

2012 Analytics Year in Review and Predictions for 2013

Jan 2, 2013 - Big data was at the forefront of discussions across the Fortune 500, as more organizations become increasingly connected to their prospects and customers. Here's a look back at the biggest trends of 2012, and how web analytics will evolve in 2013. Comments

Google Plans to Combine Mobile and Desktop Ads

googlefeatured Oct 25, 2012 - Will combining desktop and mobile ads make things better for advertisers? Comments

Study: Philippines Fastest Growing Smartphone Sales Market in Emerging Asia

Aug 11, 2012 - Smartphone sales are growing steadily due to more affordable price points in the market. Comments

Forget Twitter Fans, China's Tencent Wants U.S. Brands to Sign Up

tencent-weibo Feb 24, 2012 - Tencent is trying to stay ahead of its rivals by moving into the U.S. market and offering new opportunities to overseas marketers. Comments

Tencent Enters U.S. With Twitter Rival, Facebook Games

tencent-us Feb 16, 2012 - Its weibo service gets English version, starts building games for Facebook. Comments

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