A Beginner’s Guide to E-Commerce Retargeting

Feb 4, 2014 - Five ways advertisers are using remarketing to drive performance, including monitoring the recency, frequency, and expected monetary value of users. Comments

Which Ads Won Super Bowl XXVIII?

superbowl2014 Feb 3, 2014 - A look at which ads from Super Bowl XXVIII managed to both entertain and convince viewers to purchase, which may have persuaded a smaller group, and which used interesting and creative strategies. Comments

Be More Oreo: How Brands Can Emerge Victorious From This Year’s Super Bowl

oreo-dunk-in-dark Jan 23, 2014 - A look into how brands can follow Oreo's lead, capture an audience and truly succeed during this year's Super Bowl, from guest columnist Frank Holland of Microsoft. Comments

Email Targeting Tips for Retailers to Break Through Inbox Clutter and Connect

davidasteinberg Dec 19, 2013 - XL Marketing CEO David A. Steinberg answers: how does my brand break through and connect with the right segment of email users to drive the desired action? Comments

Online Video Ad Trends 2014: Shake-Up in Programmatic Trading

mobile-video-view Dec 19, 2013 - 3 trends and issues that will impact the online video market in the next 12 months. Comments

Maximize Holiday Momentum with Your Email Marketing Program in the New Year

Gifts under Christmas tree Dec 18, 2013 - Inevitably, the holiday season will end and the calendar will flip over to January. How do you maintain that engagement and momentum in your email marketing moving forward? Comments

Cart Abandonment Email Insights from Cyber Monday

shutterstock-147642644 Dec 17, 2013 - On Dec. 2, ExactTarget filled our shopping carts with more than $100 of merchandise from major retailers. Then we walked away, closing our browser after each shopping session. Just 1/5 of retailers sent triggered cart abandonment emails within 3 days... Comments

Achieving Right Time, Right Message in Email Marketing and Beyond

targets Dec 16, 2013 - Guest columnist Ida Barrie from PDF software brand Nitro shares tips on email messaging that better resonates with customers, based on changes they've made to their own systems in 2013. Comments

Google’s Latest Email Marketing Game Changer: Gmail to Auto-Show Images

Gmail logo Dec 13, 2013 - Gmail will soon be showing images in your messages by default. That means no more prompts asking you to show images in your emails! BrightWave's Kirsten Schlau explains. Comments

First Truly Mobile Christmas Prompts Rise in Email Mobile-Friendliness

Woman on Mobile Phone Dec 13, 2013 - In early October, ExactTarget looked at emails from nearly 110 major online retailers and found that only 23 percent were using mobile-friendly design techniques. See how things changed by Thanksgiving weekend. Comments

Use Email to Amplify Content, Search & Social

shutterstock-146190029 Dec 11, 2013 - Email marketing must embody the tone and approach of a brand's larger digital communication strategy, working in unison with on-site content, SEO, off-site content, email, social media and search campaigns. Comments

The First Mobile Holiday Season Gives Marketers New Audience Segments

tomsatherse Dec 9, 2013 - Return Path compared the volume of mail opened on iPhones to iPads during the holiday weekend to explore the differences between phone and tablet engagement. Comments

5 Lessons from Instagram Influencers

songdani Nov 21, 2013 - The key piece of the puzzle is really understanding how to leverage the platform and no one does that better than online bloggers. Comments

I Want Our Brand Content to Go Viral; That's a Thing, Right?

content Nov 15, 2013 - Having content ‘go viral' isn't something that happens arbitrarily. It happens to those who work hard and understand not only what to produce, but how to produce it. Guest columnist Paul Hanges shares his tips for solving the viral formula. Comments

E-Commerce in China: Consider RTB to Deliver Results

ecommerce Nov 5, 2013 - While Alibaba's Taobao is the preferred choice to start an e-commerce business in China, is it the perfect environment for all businesses? Comments

Video Advertising is Evolving in China

youku Oct 31, 2013 - Leapfrogging ahead of its peers in developed markets, brand advertisers in China are pushing new frontiers and setting standards in online TV best practice. Comments

Online Advertising, BATNAs & the Failure of Do Not Track

blair-reeves Oct 28, 2013 - IBM's Blair Reeves explores the failure of the W3C's Tracking Protection Working Group's Do Not Track and the future of online tracking, privacy concerns and advertiser data. Comments

How to Leverage Premium Assets to Create More Engaging Digital Ads

home-pictela Oct 14, 2013 - Pictela's Ed Barnes shares a variety of tips and tools to help all levels of users leverage brand assets to create premium ads. Comments

Keyword Research and Optimization: SES Hong Kong

jonquinton Sep 23, 2013 - Effective keyword research is having the ability to unfold and pick out the story behind the data to gain meaningful outcomes for your business. Comments

Four Ways to Turn Customer Frowns Upside Down via Social Media

britishairwaystwitter Sep 18, 2013 - Social media has given consumers a powerful medium to voice complaints and vent frustrations, Yeoh explores if there's a way for brands to move beyond the negativity. Comments

A New ACID Test for Spreadable Campaigns

acidtest Sep 10, 2013 - Consider these factors to ascertain the qualities required for a creative idea to actually work in the earned media world. Comments

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