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Four Ways to Turn Customer Frowns Upside Down via Social Media

Sep 18, 2013 - Social media has given consumers a powerful medium to voice complaints and vent frustrations, Yeoh explores if there's a way for brands to move beyond the negativity. Comments

A New ACID Test for Spreadable Campaigns

acidtest Sep 10, 2013 - Consider these factors to ascertain the qualities required for a creative idea to actually work in the earned media world. Comments

Innovations in Asian Shopper Technology

marionettebot Aug 5, 2013 - North American retailers can learn from their counterparts in Asia how best to localize technology for consumer groups' use patterns and the regional landscape. Comments

Why the ICANN New gTLDs Will Present New Opportunities to Brands

dotchinesewebsitelogo Jul 10, 2013 - Fully internationalized domain names will go live before the end of this year. Are brands ready? Comments

Driving Mobile Advertising for Automotive Brands

Jun 14, 2013 - Question for auto marketers: how much does the tried-and-tested method of advertising work in driving awareness of your new series or even sales to your cars? Comments

CMOs Should Focus on Keyword-Driven Marketing

May 3, 2013 - David Shen, general manager at Acronym Asia, discusses how chief marketing officers (CMOs) can drive better results through a keyword-focused marketing strategy. Comments

China: Using Social Scoring to Assess KOL Effectiveness

klout Apr 22, 2013 - A growing number of digital marketers are turning to social scoring tools to algorithmically grade an individual or brand's social value or influence. But each of these tools comes with its problems. Comments

Great Expectations: The Story of Mobile Coupons?

Apr 19, 2013 - As back office systems and in-store point-of-sale devices catch up with consumer expectations, marketers have to keep a watchful eye on the other parameters of context driving the mobile revolution and the demand for better brand experiences and more... Comments

6 Ways You Should Think of Data

bigdata Mar 25, 2013 - Before exploring big data, there are far more fundamental foundational steps to take. Comments

Facebook Marketing for SMEs: Applying the 5 P's to Expand Business

labmadefeatured Mar 12, 2013 - Fan base and content do count, but it is the five P's of Facebook marketing that matter more in promoting a company's brand awareness. Comments

5 Content Marketing Trends for 2013 You Haven't Heard Yet

Feb 1, 2013 - You've heard that authors are becoming publishers and publishers are becoming brands. What does that really mean? Comments

2013 Search Trends: Video Optimization, Mobile, and Content [Video]

iprospect Jan 10, 2013 - ClickZ.asia columnists predict the search trends that will be big in 2013. Comments

2012 Analytics Year in Review and Predictions for 2013

Jan 2, 2013 - Big data was at the forefront of discussions across the Fortune 500, as more organizations become increasingly connected to their prospects and customers. Here's a look back at the biggest trends of 2012, and how web analytics will evolve in 2013. Comments

Google Plans to Combine Mobile and Desktop Ads

googlefeatured Oct 25, 2012 - Will combining desktop and mobile ads make things better for advertisers? Comments

Study: Philippines Fastest Growing Smartphone Sales Market in Emerging Asia

Aug 11, 2012 - Smartphone sales are growing steadily due to more affordable price points in the market. Comments

Forget Twitter Fans, China's Tencent Wants U.S. Brands to Sign Up

tencent-weibo Feb 24, 2012 - Tencent is trying to stay ahead of its rivals by moving into the U.S. market and offering new opportunities to overseas marketers. Comments

Tencent Enters U.S. With Twitter Rival, Facebook Games

tencent-us Feb 16, 2012 - Its weibo service gets English version, starts building games for Facebook. Comments

How to Protect Your Brand From Click Fraud in China

fraud Dec 30, 2011 - You can proactively place limits on your campaign to reduce the risk of click fraud. Here's how. Comments

Possible Worldwide Names Managing Director, Greater China

eric-wong Dec 15, 2011 - WPP Digital agency recruits Eric Wong from TBWA Group's Integer\China. Comments

Publicis to Acquire Wangfan

shanghai Nov 3, 2011 - Shanghai-based digital agency's clients include Puma and General Motors. Comments

Baidu Launches International Marketing Efforts

baidu Oct 12, 2011 - Baidu quietly launches more of its international efforts with the help of a Singapore-based partner and their new website - Baidu International - and a Twitter account to start following people in the search industry. Comments

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