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Facebook Marketing for SMEs: Applying the 5 P's to Expand Business

Mar 12, 2013 - Fan base and content do count, but it is the five P's of Facebook marketing that matter more in promoting a company's brand awareness. Comments

5 Content Marketing Trends for 2013 You Haven't Heard Yet

Feb 1, 2013 - You've heard that authors are becoming publishers and publishers are becoming brands. What does that really mean? Comments

2013 Search Trends: Video Optimization, Mobile, and Content [Video]

iprospect Jan 10, 2013 - ClickZ.asia columnists predict the search trends that will be big in 2013. Comments

2012 Analytics Year in Review and Predictions for 2013

Jan 2, 2013 - Big data was at the forefront of discussions across the Fortune 500, as more organizations become increasingly connected to their prospects and customers. Here's a look back at the biggest trends of 2012, and how web analytics will evolve in 2013. Comments

Google Plans to Combine Mobile and Desktop Ads

googlefeatured Oct 25, 2012 - Will combining desktop and mobile ads make things better for advertisers? Comments

Study: Philippines Fastest Growing Smartphone Sales Market in Emerging Asia

Aug 11, 2012 - Smartphone sales are growing steadily due to more affordable price points in the market. Comments

Forget Twitter Fans, China's Tencent Wants U.S. Brands to Sign Up

tencent-weibo Feb 24, 2012 - Tencent is trying to stay ahead of its rivals by moving into the U.S. market and offering new opportunities to overseas marketers. Comments

Tencent Enters U.S. With Twitter Rival, Facebook Games

tencent-us Feb 16, 2012 - Its weibo service gets English version, starts building games for Facebook. Comments

How to Protect Your Brand From Click Fraud in China

fraud Dec 30, 2011 - You can proactively place limits on your campaign to reduce the risk of click fraud. Here's how. Comments

Possible Worldwide Names Managing Director, Greater China

eric-wong Dec 15, 2011 - WPP Digital agency recruits Eric Wong from TBWA Group's Integer\China. Comments

Publicis to Acquire Wangfan

shanghai Nov 3, 2011 - Shanghai-based digital agency's clients include Puma and General Motors. Comments

Baidu Launches International Marketing Efforts

baidu Oct 12, 2011 - Baidu quietly launches more of its international efforts with the help of a Singapore-based partner and their new website - Baidu International - and a Twitter account to start following people in the search industry. Comments

Google Shihui Deal Search Launches In China

google Sep 19, 2011 - Google' Shihui will allow users to search through information aggregated from China's deal sites. Comments

Search Marketing Guide to Naver, Korea's Most Popular Search Engine

naverhome Jun 3, 2011 - Considering search advertising in Korea? Naver is not to be ignored. Comments

Tribal DDB Shanghai - Giving Branding a Digital Core

shanghai Jun 2, 2011 - A look at Shanghai-based digital agencies. Comments

The Impact of Display on Search

asiasearch1 Jun 1, 2011 - Display advertising has a strong impact on driving both organic and paid search queries and conversions - so don't write it off yet. Comments

Toyota Social Net Gives Voice to Customers and Cars

toyota-friend-logo-170x1701 May 30, 2011 - Service will connect owners with live car data, among other features. Comments

The 2nd Wave of Location-Based Services

locationbased May 26, 2011 - A look at promising new services from Facebook and other companies. Comments

Google Misses a Key Deadline in China for Google Maps

googlemaps-china1 Apr 7, 2011 - The company said it's still in discussions with the government to offer maps in China. Comments

Social Technology: Getting It Right on a Global Scale

community Dec 1, 2010 - How brand managers, marketers, and agencies must understand how to use new social tools. Consider these three examples. Comments

India: Search Habits of a Growing Nation

india Nov 23, 2010 - A look at how consumers in India are accessing the Internet and the most popular search categories. Comments

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