tencent-us

Tencent Enters U.S. With Twitter Rival, Facebook Games

Feb 16, 2012 - Its weibo service gets English version, starts building games for Facebook. Comments

How to Protect Your Brand From Click Fraud in China

fraud Dec 30, 2011 - You can proactively place limits on your campaign to reduce the risk of click fraud. Here's how. Comments

Possible Worldwide Names Managing Director, Greater China

eric-wong Dec 15, 2011 - WPP Digital agency recruits Eric Wong from TBWA Group's Integer\China. Comments

Publicis to Acquire Wangfan

shanghai Nov 3, 2011 - Shanghai-based digital agency's clients include Puma and General Motors. Comments

Baidu Launches International Marketing Efforts

baidu Oct 12, 2011 - Baidu quietly launches more of its international efforts with the help of a Singapore-based partner and their new website - Baidu International - and a Twitter account to start following people in the search industry. Comments

Google Shihui Deal Search Launches In China

google Sep 19, 2011 - Google' Shihui will allow users to search through information aggregated from China's deal sites. Comments

Search Marketing Guide to Naver, Korea's Most Popular Search Engine

naverhome Jun 3, 2011 - Considering search advertising in Korea? Naver is not to be ignored. Comments

Tribal DDB Shanghai - Giving Branding a Digital Core

shanghai Jun 2, 2011 - A look at Shanghai-based digital agencies. Comments

Top 14 Things Marketers Need To Know About QR Codes

qrcodesmartphone Jun 2, 2011 - A crash course on tools, tactics, and best practices for your 2d barcode marketing campaign. Comments

The Impact of Display on Search

asiasearch1 Jun 1, 2011 - Display advertising has a strong impact on driving both organic and paid search queries and conversions - so don't write it off yet. Comments

Toyota Social Net Gives Voice to Customers and Cars

toyota-friend-logo-170x1701 May 30, 2011 - Service will connect owners with live car data, among other features. Comments

The 2nd Wave of Location-Based Services

locationbased May 26, 2011 - A look at promising new services from Facebook and other companies. Comments

Google Misses a Key Deadline in China for Google Maps

googlemaps-china1 Apr 7, 2011 - The company said it's still in discussions with the government to offer maps in China. Comments

Social Technology: Getting It Right on a Global Scale

community Dec 1, 2010 - How brand managers, marketers, and agencies must understand how to use new social tools. Consider these three examples. Comments

India: Search Habits of a Growing Nation

india Nov 23, 2010 - A look at how consumers in India are accessing the Internet and the most popular search categories. Comments

Welcome to ClickZ Asia

champagne0912 Sep 13, 2010 - Our goal is to serve you, as marketers in Asia Pacific, with the most up-to-date insights and best practices about digital marketing and advertising. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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