socialmarketingasia

Social Media Opportunities in China

Dec 15, 2011 - China has domestic social websites and platforms similar to established Western sites leading to high adoption and consumption of social media in the country. Here's why. Comments

Is Baidu Changing Chinese Travel Search in China

baidufeatured Nov 10, 2011 - Following Baidu's acquisition of Qunar in June, Qunar's search traffic has overtaken Ctrip as the top online travel site. Comments

Outsourcing SEO to Search Agencies or Doing SEO From In-House

seooutsourcing Oct 4, 2011 - Evaluate these factors when hiring an SEO agency. Comments

In-House SEM: 5 Factors to Consider

search-marketing Sep 15, 2011 - A comprehensive evaluation if you should stop outsourcing and bring your paid search efforts in-house. Comments

Baidu: Building a Chinese Internet Empire

yihaodian Aug 16, 2011 - Here's a list of Baidu's ambition to grab market share in areas beyond search in the country. Comments

SEO Analytics for Chinese Online Marketers

seoanalytics Jul 19, 2011 - A guide to tracking performance and monitoring competitive intelligence for search campaigns in China. Comments

SEM Tools for Brand Marketers Targeting China

semmarketers Jun 22, 2011 - A comprehensive list of tools for search and weibo automation in China. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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