Web Analytics: JavaScript vs. Web Log

Jul 13, 2012 - Which analytic tools are you using for your website? Comments

Baidu Search Marketing Tools for China

baiduindex1 Jun 15, 2012 - Before kicking off your search campaigns in China, make sure you go through the industry trends using the following Baidu tools. Comments

The Web Analyst Job

May 11, 2012 - An overview of what a web analyst is required to know and do today. Comments

Alexa for Chinese Internet and Chinese Websites

alexa-featured Apr 16, 2012 - Do you need to find unbiased, third-party information about a website on the Internet? This service should be able to help. Comments

Social Media Opportunities Under China's Real Identity Weibo

weibofeatured Mar 9, 2012 - Here's how the new policy change will impact marketers. Comments

The Importance of Building Data Centers for Your Chinese Websites

databaseasia Feb 17, 2012 - As a data analyst in China, here's what you need to know. Comments

The Importance of Data Lifecycles for Chinese Websites

databaseasia Jan 18, 2012 - Baidu has the data that really matters in China that should be shared back to all Chinese webmasters and advertisers. However, this is not happening. Comments

Social Media Opportunities in China

socialmarketingasia Dec 15, 2011 - China has domestic social websites and platforms similar to established Western sites leading to high adoption and consumption of social media in the country. Here's why. Comments

Is Baidu Changing Chinese Travel Search in China

baidufeatured Nov 10, 2011 - Following Baidu's acquisition of Qunar in June, Qunar's search traffic has overtaken Ctrip as the top online travel site. Comments

Outsourcing SEO to Search Agencies or Doing SEO From In-House

seooutsourcing Oct 4, 2011 - Evaluate these factors when hiring an SEO agency. Comments

In-House SEM: 5 Factors to Consider

search-marketing Sep 15, 2011 - A comprehensive evaluation if you should stop outsourcing and bring your paid search efforts in-house. Comments

Baidu: Building a Chinese Internet Empire

yihaodian Aug 16, 2011 - Here's a list of Baidu's ambition to grab market share in areas beyond search in the country. Comments

SEO Analytics for Chinese Online Marketers

seoanalytics Jul 19, 2011 - A guide to tracking performance and monitoring competitive intelligence for search campaigns in China. Comments

SEM Tools for Brand Marketers Targeting China

semmarketers Jun 22, 2011 - A comprehensive list of tools for search and weibo automation in China. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Jobs

    • SEO Specialist
      SEO Specialist (NJM Insurance Group) - West TrentonNew Jersey Manufacturers Insurance Company is an industry leader among its peers and the largest...
    • Paid Search / Search Engine Marketing (SEM, PPC) Specialist
      Paid Search / Search Engine Marketing (SEM, PPC) Specialist (HeBS Digital) - New York  JOB TITLE:        ...