Sep 20, 2012 - Consider this approach to measure your email effectiveness. Comments
Aug 1, 2012 - Consider the responsive design approach for your mobile email communications. Comments
Jun 27, 2012 - Email is here to stay. And here's what we expect it will look like in terms of channels, technology, and data in the near future. Comments
Jun 5, 2012 - Consider these behavioral and penetration stats when your boss asks why your company needs a mobile email strategy. Comments
May 2, 2012 - Consider these steps to deploy and manage your email campaigns. Comments
Mar 23, 2012 - Products, prices, and packaging will not translate into profits if there aren't good people behind your company. Comments
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT