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How Well Am I Actually Doing With My Campaigns?

Sep 20, 2012 - Consider this approach to measure your email effectiveness. Comments

A Sense of Mobile - Responsive Template Design

mobileemailfeatured Aug 1, 2012 - Consider the responsive design approach for your mobile email communications. Comments

Next Generation Email Marketing: Mobile, Automation, and Big Data

nextgenemail Jun 27, 2012 - Email is here to stay. And here's what we expect it will look like in terms of channels, technology, and data in the near future. Comments

The Fundamentals of Mobile Email Strategy

mobileemail Jun 5, 2012 - Consider these behavioral and penetration stats when your boss asks why your company needs a mobile email strategy. Comments

Your Email Marketing Program on Autopilot – 5 Easy Steps

emailautomation May 2, 2012 - Consider these steps to deploy and manage your email campaigns. Comments

Internal Marketing: Are We Forgetting Something?

Mar 23, 2012 - Products, prices, and packaging will not translate into profits if there aren't good people behind your company. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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