What is Digital Engagement?

Jan 12, 2014 - To give customers an amazing digital experience, there are four questions we need to ask. Comments

Digital Outlook 2014 – The Year of Marketing Technologies

technologies Dec 22, 2013 - Existing channels will still do the heavy lifting to drive traffic and convert into business but we'll see more marketers automate their digital engagements. Comments

How to Create SEO-Friendly Email Campaigns

emailmarketing Nov 5, 2013 - Consider these tips to optimize your email campaigns for search engine results. Comments

HTML5 vs. Mobile Apps: The Good, Bad, and Ugly?

html5 Sep 1, 2013 - Consider these drawbacks in mobile apps and why HTML5 will prevail. Comments

The Subscription Economy

Jun 28, 2013 - Ever heard of the subscription economy? Apart from being a company that provides subscription billing to its clients, this topic is high on my agenda as I've been in touch recently with companies who specializes in subscription billing solutions. Let... Comments

Big Data Is Not Like Teenage Sex

bigdata May 16, 2013 - Let's start by exploring what big data is used for in marketing. Comments

Privacy Please!

pcpd Apr 8, 2013 - How will the privacy policy impact marketers and companies conducting business in Hong Kong? Comments

Here's Why You Should Use a Recommendation Engine

netflix Mar 5, 2013 - It is capable of increasing sales conversions consistently by 10 to 30 percent. Comments

Six Things Digital Marketers Must Know - Part 2

Jan 31, 2013 - Email trends marketers should embrace for the year. Comments

Six Things Digital Marketers Must Know in 2013

growthof2013 Jan 30, 2013 - With so much to take in and learn, let me hash down all the hoopla to what you really must know. Comments

Mobile + E-Commerce = Love Story

ecommercefeatured Dec 12, 2012 - Knowing that we can expect further rather rapid increase in mobile traffic and purchases, here are a couple of tips. Comments

Big Data, Email, and the Presidential Election

uselections1 Nov 19, 2012 - Consider this step-by-step approach to develop a metric-driven email campaign. Comments

No-Headache Holiday Campaign: A Blueprint You Can Implement Today

christmas Oct 18, 2012 - Tips and tricks for retailers to implement a holiday campaign. Comments

How Well Am I Actually Doing With My Campaigns?

emailword Sep 20, 2012 - Consider this approach to measure your email effectiveness. Comments

A Sense of Mobile - Responsive Template Design

mobileemailfeatured Aug 1, 2012 - Consider the responsive design approach for your mobile email communications. Comments

Next Generation Email Marketing: Mobile, Automation, and Big Data

nextgenemail Jun 27, 2012 - Email is here to stay. And here's what we expect it will look like in terms of channels, technology, and data in the near future. Comments

The Fundamentals of Mobile Email Strategy

mobileemail Jun 5, 2012 - Consider these behavioral and penetration stats when your boss asks why your company needs a mobile email strategy. Comments

Your Email Marketing Program on Autopilot – 5 Easy Steps

emailautomation May 2, 2012 - Consider these steps to deploy and manage your email campaigns. Comments

Internal Marketing: Are We Forgetting Something?

Mar 23, 2012 - Products, prices, and packaging will not translate into profits if there aren't good people behind your company. Comments

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