wom

A Three-Letter Word Called WOM

May 23, 2011 - Four takeaways on how to integrate word-of-mouth into a long-term marketing strategy for a consumer healthcare brand. Comments

Help! I Need a Social Media Strategy

mastercheffeatured Apr 6, 2011 - Having a social media strategy is a long-term plan that goes beyond your campaign cycle. Here are six tips and tricks to get you started. Comments

Leveraging the Tablet Revolution

ipad Feb 28, 2011 - Before adding the iPad to your marketing campaign, consider these three factors first. Comments

The Search for the 'Golden Digital Metric'

goldmetric Feb 2, 2011 - Here's how you could navigate the myriad of digital metrics to demonstrate value of campaign investment to the sales team. Comments

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