Oct 3, 2011 - B2B marketers often find it challenging to integrate digital marketing in the mix. Here are three tips I learned working in the pharmaceutical industry. Comments
Aug 26, 2011 - Consider these three takeaways from the demise of Borders and the future of book-retailing. Comments
Jul 18, 2011 - Four lessons digital marketers can learn from this blockbuster game. Comments
Jun 16, 2011 - Consider these three factors to make your brand stand out from the competition. Comments
May 23, 2011 - Four takeaways on how to integrate word-of-mouth into a long-term marketing strategy for a consumer healthcare brand. Comments
Apr 6, 2011 - Having a social media strategy is a long-term plan that goes beyond your campaign cycle. Here are six tips and tricks to get you started. Comments
Feb 28, 2011 - Before adding the iPad to your marketing campaign, consider these three factors first. Comments
Feb 2, 2011 - Here's how you could navigate the myriad of digital metrics to demonstrate value of campaign investment to the sales team. Comments
2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.
Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.
December 2, 2015
1pm ET/ 10am PT
Wednesday, December 9, 2015
5pm HKT / 5am ET