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What Does Your Brand Stand For?

Jun 16, 2011 - Consider these three factors to make your brand stand out from the competition. Comments

A Three-Letter Word Called WOM

wom May 23, 2011 - Four takeaways on how to integrate word-of-mouth into a long-term marketing strategy for a consumer healthcare brand. Comments

Help! I Need a Social Media Strategy

mastercheffeatured Apr 6, 2011 - Having a social media strategy is a long-term plan that goes beyond your campaign cycle. Here are six tips and tricks to get you started. Comments

Leveraging the Tablet Revolution

ipad Feb 28, 2011 - Before adding the iPad to your marketing campaign, consider these three factors first. Comments

The Search for the 'Golden Digital Metric'

goldmetric Feb 2, 2011 - Here's how you could navigate the myriad of digital metrics to demonstrate value of campaign investment to the sales team. Comments

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Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

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