Instagram to Expand Ad Base, Integrates Facebook Targeting Capabilities

Sep 9, 2015 - Industry participants are excited about Instagram’s new ad formats as these capabilities make ads more targetable. It's predicted that these changes will make the photo-and-social-sharing platform more appealing to advertisers than Twitter and Snapchat. Comments

Tweets of the Week: U.S. Open and Star Wars Lead the Way

us-open Sep 4, 2015 - This week, Twitter went to the U.S. Open, unveiled McDonald's latest plan for serving breakfast, and hosted big sales for the Star Wars franchise. Comments

Digital Marketing People on the Move: End of Summer Edition

meeting-brainstorm Sep 3, 2015 - This past August, Airbnb, Pinterest, Twitter, and Viacom added executives with expertise in branding, marketing and product development to boost their business. Comments

Connected TV Spend to Rise, While Priority Remains Low

connected-tv Sep 2, 2015 - A new research report from the Association of National Advertisers shows that there is a growing demand for connected TV, yet the numbers are still modest. Comments

Was Twitter's Visual-Tool Debut at the VMAs a Glimpse of Things to Come?

concert-live-image Sep 1, 2015 - At MTV's Video Music Awards on Sunday night, Twitter gave a select group of celebrities a sneak-peek of its unreleased photo and video editing tools. Is the move indicative of a forthcoming Instagram-like mobile app? Comments

Madison Avenue Needs Wall Street Wisdom

wall-street-bull Aug 31, 2015 - Eric Harris, an investment banker-turned marketer, talks about how his financial background helped him grow his own ad business. Comments

CMOs to Invest More in Brand Experience with Content Marketing

content-marketing-image-3 Aug 28, 2015 - New research from The CMO Club and IBM shows that 57 percent of CMOs expect their marketing budgets to increase over the next two to three years, and content generation will be their biggest expenditure. Comments

GroupM to Be Another Agency Partnering with BuzzFeed

buzzfeed-image Aug 27, 2015 - The global partnership will provide GroupM’s and WPP’s agencies and clients with access to BuzzFeed’s creative and data assets for the first time. Comments

Hulu to Test Programmatic with Facebook and Oracle

hulu-image Aug 27, 2015 - Through a partnership with Facebook and Oracle, Hulu is going to make its premium video inventory available programmatically for the first time. Comments

Tumblr Helps Mobile Developers Distribute Content with In-App Sharing

yahoo-tumblr-annoucement Aug 26, 2015 - At Yahoo's first-ever mobile developer conference today, Tumblr unveiled In-App Sharing, a new feature supported by mobile analytics platform Flurry, to help app developers distribute content. Comments

Tommee Tippee Turns Parenting Advice Into Baby Wipes With #ParentOn

tommee-tippee Aug 25, 2015 - In its new global ad campaign #ParentOn, Tommee Tippee is turning unsolicited parenting advice into baby wipes that are actually useful. Comments

Multicultural Marketing to Become Mainstream in a Millennial World

multicultural-marketing Aug 24, 2015 - As African-American, Asian-American and Hispanic Millennials gain greater spending power, brands that embrace multicultural marketing will stand out from the competition. Comments

Twitter Develops Audience Platform for Better Engagements and Video Views

twitter-mobile-2015 Aug 21, 2015 - Twitter Audience Platform is designed to drive video views and Tweet engagements, both of which are now available for the first time in beta to all managed clients globally. Comments

It’s Go Time for Facebook GIF Ads

gif-images Aug 21, 2015 - Wendy’s and Coca-Cola's Brazilian brand Kuat are the first companies experimenting with the new GIF ad format Facebook is featuring on its business pages. Comments

IAB UK Provides Solutions to Five Major Industry Challenges

digital-marketing-challenges Aug 21, 2015 - The IAB UK is committed to tackling five major industry issues: brand safety, ad viewability, ad fraud, ad blocking and user privacy. Comments

Amazon to Abandon Adobe Flash Next Month

amazon-image-laptop Aug 20, 2015 - Amazon is going to ditch Adobe Flash, a move driven by recent browser-setting updates from Google Chrome, Mozilla Firefox and Apple Safari. Comments

IAB: HTML5 to Be New Industry Standard

html5-image Aug 17, 2015 - Advertisers have long used Flash to make interactive ads online, but the IAB is going to ditch Flash for HTML5 as the new industry standard. Comments

VIDEO: NASA Unveils the Social Media Mystery Behind #PlutoFlyby

nasa-space Aug 12, 2015 - How does NASA make space exploration a personal journey for everyone? John Yembrick, social media manager for the space agency, answered this question at ClickZ Live San Francisco. Comments

VIDEO: How Can Marketers Influence Consumer Intent on Mobile?

facebook-video-interview Aug 11, 2015 - At ClickZ Live San Francisco, Matt Idema, global head of ads marketing for Facebook, shared his thoughts on how marketers can connect with shoppers across devices. Comments

Facebook Unveils Dynamic Retargeting Tools at #CZLSF

clickz-live-sf-facebook Aug 11, 2015 - During his keynote presentation at ClickZ Live San Francisco, Facebook's Matt Idema announced two Dynamic Product Ads updates to help marketers retarget shoppers within and beyond the Facebook ecosystem. Comments

Does Instagram Outshine Pinterest?

instagram-mobile-pictures Aug 7, 2015 - With many brands bumbling Pinterest, will Instagram become a better platform for monetization? Comments

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