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What Should Digital Marketers Closely Watch at CES 2015?

Jan 6, 2015 - Industry professionals from Tribal Worldwide, Havas Worldwide, SapientNitro, BBDO, and Isobar US predict that wearables, autonomous cars, data insights, virtual reality (VR), and the Internet of things will be the top trends for this year’s Consumer Electronics Show. Comments

Digital Marketing People on the Move: December 2014 Roundup

connected-people-diagram Jan 5, 2015 - This is a roundup of new hires and promotions in the digital marketing industry during December of 2014. Comments

Mobile Drives Online Sales on Christmas Day 2014

mobileholiday Jan 2, 2015 - IBM’s latest holiday benchmark data shows that mobile accounts for 57 percent of all online traffic and 35 percent of all online sales for Christmas 2014. Comments

Digital Marketing Trends to Watch Out for in 2015

digital-marketing-trends-1 Dec 24, 2014 - We consulted with industry leaders about what digital marketers should focus on in the coming year. Take a look at their expert tips and predictions. Comments

Oracle Boosts Its Data-Driven Marketing Capabilities with Datalogix Acquisition

oracleiamge Dec 22, 2014 - Oracle has purchased Datalogix, a data company that helps brands and agencies understand which digital ad campaigns drive in-store purchases. Comments

AOL's CMO Erika Nardini: Premium and Programmatic Can Coexist

aol-logo-eraser-red Dec 22, 2014 - In this video interview, Erika Nardini, chief marketing officer of AOL, shares why "barbell strategy" is so important to AOL, and how the media company unifies programmatic products. Comments

63 Percent of Global Digital Ad Spend Will Go to Mobile by 2018

shutterstock-152196302 Dec 19, 2014 - eMarketer predicts that next year, advertisers will spend $64.3 billion on mobile advertising, up 60 percent from 2014. And by 2018, mobile ad spend will reach $159 billion, or 63 percent of global digital ad spend. Comments

Programmatic Ads Can Now Be Served on Your Wearable Device

smartwatches Dec 17, 2014 - A new wearables ad network initiative enables brands to deliver targeted ads to consumers' wrists. Comments

IAB: 100% Viewability "Unreasonable"

viewability Dec 16, 2014 - The trade body says in its new statement that it’s "unreasonable" to achieve 100 percent viewability due to the limitations of current technology. So what measurement challenges do advertisers have? Comments

Amazon Challenges eBay With a Deeper Dig Into E-Commerce

amazonimage Dec 11, 2014 - The company is expanding its e-commerce business through a new pricing feature called "Make an Offer" and an ad training program. Will these moves help Amazon triumph over eBay? Comments

Yahoo Gemini Moves Into App Install Ads

yahoo-logo-for-thumbnail Dec 9, 2014 - Following Facebook, Twitter, and Google, Yahoo has also jumped on the app install ads bandwagon. Will this move help Yahoo reverse its ad slide? Comments

WeChat Strengthens SE Asian E-Commerce Capabilities With Easy Taxi Partnership

taxiiamge Dec 8, 2014 - Through a recent collaboration with cab-booking app Easy Taxi, WeChat is diving deeper into e-commerce outside of its native Chinese market. Comments

Fox Strengthens Video Ad Capabilities With LiveRail Partnership

mobile-video-view Dec 4, 2014 - Fox Television Stations has partnered with Facebook-owned LiveRail to deliver better and more relevant video ads across its owned-and-operated properties. Comments

Travel-Related Shares Drive 40% More Engagement Than Other Content [Study]

travelstory Dec 4, 2014 - ShareThis’ new consumer sharing behavior report reveals that travel shares generate more click-backs than other types of content. Comments

Digital Marketing People on the Move: November 2014 Roundup

group-shutterstock-101877301 Dec 2, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during November of this year. Comments

Beacon-Triggered Offers Drive 60% More Engagement In-Store

shutterstock-152196302 Dec 1, 2014 - A new study from Swirl reveals that 73 percent of shoppers surveyed said that beacon-triggered content and offers increased their likelihood to purchase during their store visit. Comments

Tumblr Expands Sponsored Capabilities With Mobile App Install Ads

tumblrlogo1 Nov 26, 2014 - The social blogging platform has added an "install app" button to its sponsored posts. What other ad formats can we expect from Tumblr in the future? Comments

Mobile Ads Drive Differing In-Store Visits Depending On Sector

shutterstock-152196302 Nov 25, 2014 - A recent study by Nielsen commissioned by xAd reveals that the best location-based mobile marketing tactics differ greatly depending on the industry vertical. Comments

Wearables Market Up 40% Globally in Q3

smartwatch1 Nov 21, 2014 - The wearables market increased 40 percent globally in the third quarter of this year, compared to the same period a year prior. Comments

[VIDEO] Spotlight On: Dana Anderson, "Ad Person of the Year 2014"

mondelez Nov 19, 2014 - In an exclusive interview with ClickZ, Dana Anderson, senior vice president (SVP) and chief marketing officer (CMO) at Mondelēz International, talked about innovation and shared the snack and candy giant’s advertising and marketing plans for 2015. Comments

Facebook to Ban Overly Promotional Posts in News Feed

facebook-like Nov 17, 2014 - Starting next year, marketers who post overtly promotional content will see a significant drop in their organic reach. So how should industry participants respond to the ban? Comments

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