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Internet of Things Spending to Reach 1.7 Trillion by 2020

Jun 4, 2015 - The Internet of Things market is estimated to reach 1.7 trillion globally by 2020, according to a new study by International Data Corporation. Comments

Yahoo Allows Advertisers to Independently Validate Viewability and Fraud

yahoo-mobile-image Jun 3, 2015 - Yahoo is the first major digital publisher that lets brands fact-check viewability and ad fraud by themselves. Comments

Pinterest to Add Buy Button for Revenue Generation

pinterest-tablet-image Jun 2, 2015 - Pinterest has unveiled transactional pins. Will its “Buy Button" work better than Twitter’s and Facebook’s version? Comments

Digital Marketing People on the Move: May 2015 Roundup

business-people Jun 2, 2015 - This is a roundup of new hires and promotions in the digital marketing industry during May of 2015. Comments

Twitter Brings Programmatic to Social With Amplify Update

twitter-mobile-2015 May 29, 2015 - The microblogging service has introduced a program called Auto Amplify. The new feature reduces lots of manual work and helps brands better manage their campaigns in real time. Comments

VIDEO: Fresh Talent Key to Tackling Marketing Disruptions, Says McKinsey

david-edelman May 29, 2015 - McKinsey's David Edelman speaks to ClickZ about how marketers can invest in new models for employee management and how the industry should be guiding young talent. Comments

Google Enhances AdMob Tools and Adds Mediation Partners

google-mobile-search-2 May 28, 2015 - The company has added a slew of features to AdMob, its mobile ad network, for better targeting and user segmentation. Comments

eBay's Promoted Listings Disrupts Traditional Ad Model

shutterstock-209983411 May 27, 2015 - The e-commerce platform has introduced Promoted Listings, a new service that allows online merchants to pay for advertising only when their ad leads to a sale. Comments

[VIDEO] McKinsey: How Digital Is Disrupting Marketing Framework

david-edelman-mckinsey May 21, 2015 - In the first installment of ClickZ's video series with David Edelman, the McKinsey partner and global co-leader of digital marketing strategy shared his thoughts on how digital is changing brands' marketing approach to the consumer experience. ... Comments

Mozilla Dabbles in Commercial Advertising with Suggested Tiles

mozillaimage May 21, 2015 - The company is going to serve relevant ads and recommend content through Suggested Tiles. How will the introduction of ads aligned with Mozilla’s mission of promoting innovation and openness on the Internet? Comments

Pinterest to Enhance Promoted Pin Ad Capabilities

pinterest-alt May 19, 2015 - The visual discovery platform is going to add a slew of new features to promoted pins, including app promotion. How can marketers benefit from these updates? Comments

Mad Men Drives Coke’s Digital Consumption By 991%

hilltop-ad-image May 18, 2015 - The last episode of AMC's Mad Men ended with the famous Coca-Cola ad, “Hilltop," from 1971, which increased digital consumption around Coca-Cola by 991 percent. Comments

Google to Add Buy Buttons in Sponsored Mobile Search Results

buybuttions May 18, 2015 - Google is going to hop on the buy button bandwagon, but will the tech giant be able to become an online marketplace like Amazon? Comments

Tweets of the Week: Brands Tap into #biketoworkday2015 and Pay Tribute to B.B. King

twitter-tweets May 15, 2015 - This week Twitter biked to work, celebrated the possibility of Harriet Tubman on the twenty dollar bill and mourned the loss of blues legend B.B. King. Comments

Will Walmart’s $50 Unlimited Shipping Give Amazon Prime a Run for Its Money?

wal-mart-image May 14, 2015 - At the price of $50 a year, the world’s largest retailer is going to offer unlimited free shipping on items purchased from its online store. Will this service help Walmart catch up with Amazon in the online retail space? Comments

Verizon Expands to Programmatic Advertising With AOL Acquisition

verizon-image-2015 May 12, 2015 - Telecom giant Verizon has agreed to buy AOL in a $4.4 billion deal. How might this move change the mobile video and programmatic landscape? Comments

Facebook Becomes the Fastest Growing Global Media Company

Facebook thumbs up May 12, 2015 - Facebook has long been a dominant social media platform, but now the brand has grown to be one of the most profitable media companies in the world, according to ZenithOptimedia. Comments

VIDEO: Zurich CMO Brings CPG Wisdom to Financial Services

monika-zurich May 11, 2015 - In this video interview, Monika Schulze, global head of marketing for Zurich Insurance, speaks about how she has leveraged her 19 years of experience at Unilever to drive business growth for Zurich. Comments

Adding the Wow Factor to an Email Strategy

email-targeting-display-ads May 7, 2015 - Whether you are a newbie or a veteran to email marketing, these tips will help you streamline your strategy. Comments

Building Consumer Loyalty With Email Rewards Programs

email-rewards-program May 7, 2015 - Tangible benefits and customized content are the pillars of a successful email rewards program. Comments

Are Your Subject Lines Strong Enough?

email-subject-line May 6, 2015 - Tips for creating attention-grabbing subject lines in an email using keywords. Comments

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