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Owned Editorial Content Claims Majority of Media Spend on Mobile [Study]

Jun 26, 2014 - A recent report from Sharethrough shows that branded editorial content on owned sites has attracted the lion’s share, almost 70 percent, of editorial media spend. Comments

Microsoft-Owned Outlook Expands Ad Presence to Hong Kong

Microsoft Outlook webmail logo Jun 24, 2014 - Advertising on Outlook.com is now available in Hong Kong, in addition to the existing seven markets in Asia-Pacific. Comments

Oracle Purchases LiveLOOK, Enhances Ad Agency/ Client Experience

oraclelogo Jun 23, 2014 - By acquiring co-browsing software maker LiveLOOK, Oracle will enable agencies to better engage with clients and solve problems more efficiently. Comments

YouTube Unveils APAC’s Top 10 Ads

youtube-logo Jun 20, 2014 - The video-sharing platform shares its list of the best-performing video ads in the Asia-Pacific region (APAC) for the second quarter of 2014, and reveals three trends in the video space. Comments

Microsoft Tops LinkedIn's List of Most Influential Tech Brands

microsoftcompany Jun 19, 2014 - The company was the highest-ranked tech brand on LinkedIn’s very first list of the 10 most influential global brands. Comments

Tumblr Expands Ad Presence on Yahoo

tumblrlogo Jun 18, 2014 - The blogging site will run sponsored content on parent company Yahoo's owned-and-operated sites. Is it a good monetization strategy? Comments

Twitter Adds Weather Data to Its Targeting Arsenal

weatherchannel Jun 16, 2014 - The Weather Company and Twitter have partnered to allow brands and marketers to tap into weather data to better target users. Comments

Social Media Content on Rise for Brands, While Testing Remains Low [Survey]

social-media-use Jun 16, 2014 - The majority of brands are highly involved in social media content production, but few of them actually test the content before deployment, says the Association of National Advertisers. Comments

Marketers Must Combine TV and Digital Video Advertising – But How?

video-streaming-shutterstock-99918575 Jun 13, 2014 - Based on the findings of recent research, industry participants have provided suggestions for combining TV and digital video advertising to effectively reach consumers. Comments

Facebook Launches Snapchat Clone but Pulls It Shortly After, Oops!

facebook-like Jun 12, 2014 - After abandoning its Poke app last month, Facebook mistakenly released its new mobile product to rival Snapchat, and then pulled it – but the social network says it will launch the new app again "soon." Comments

Facebook Defends Decline of Organic Reach in Favor of Quality Content

facebook-brand Jun 10, 2014 - "Pay more to reach more" seems to be the new name of the game. No matter whether brands use organic reach or paid reach, they need to create sharable and engaging content. Comments

3 Keys to Millennial Marketing: Smartphones, Social Media, Hyper-Targeted Content [Study]

millenials Jun 6, 2014 - New research reveals that Millennials check their smartphones 43 times per day and they primarily use social networks to discover and share content. Comments

Google Unveils Premium Programmatic Video Marketplace

googlevideo Jun 5, 2014 - The tech giant has released its own programmatic ad exchange for video ads. Comments

M&A News: Facebook, Marin Software, and Alliance for Audited Media

merger Jun 3, 2014 - A roundup of major mergers and acquisitions (M&A) taking place this week, including big moves from Facebook and Marin Software. Comments

Soccer Fans Will Watch World Cup on Multiple Devices [Survey]

soccer Jun 3, 2014 - A recent survey reveals that audiences will take a multi-screen approach to watching 2014 World Cup soccer games. Comments

Digital Marketing People on the Move: May 2014 Roundup

digital-hugging Jun 2, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during May. Comments

Twitter Adds More Functionality to TweetDeck

twitterbird May 30, 2014 - Twitter has released a number of updated features on TweetDeck, and has unified its scheduling system for the first time. Comments

40% of Twitter Users Will Be in Asia-Pacific by 2018 [Study]

twitter-bird-blue-on-white May 28, 2014 - Twitter’s user base will increase rapidly in the next few years, largely driven by growth in the Asia-Pacific region. Comments

Omnicom, Twitter Enter Into Mobile Ad Deal

Twitter Money May 27, 2014 - Omnicom has joined with Twitter in a two-year mobile-focused ad deal. Comments

Facebook-Publicis Ad Partnership Centers on Data

partnership2014 May 27, 2014 - Publicis' recent partnership with Facebook highlights the importance of social data in today’s digital marketing ecosystem. Comments

Adidas to Customize Shoes With Instagram Photos

adidaslogo May 22, 2014 - By leveraging the wealth of social content on Instagram, Adidas will incorporate consumers’ digital experiences into its new line of sneakers. Comments

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