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Pinterest Opens Its APIs to Brands to Generate More Ad Revenue

Apr 27, 2015 - The visual discovery platform has opened up its Content Publishing API to brands and their ad-tech partners, and is also introducing an ads API to help brands buy ads on the platform. Comments

Is Monetization the Next Step for Virtual Reality?

virtual-reality-image Apr 24, 2015 - A number of brands have tested out virtual reality (VR) on a small scale, but few have monetized it. Now, tech companies have started collaborating with ad agencies to envision a role for VR in e-commerce. Comments

Mobile to Represent More Than 11% of U.S. Local Media Revenue by 2019

shutterstock-160559990-mobile Apr 23, 2015 - A new study from BIA/Kelsey shows that local media spend is steadily shifting toward digital, with mobile representing 11.5 percent of overall ad revenue by 2019. Comments

Tumblr Lets Brands Run Ads in Users’ Dashboards for 24 Hours

tumblr-landing-page-image Apr 16, 2015 - Nike is the first company to test out Tumblr's new ad offering, which allows marketers to serve ads in users’ dashboards for a full 24 hours. Comments

Beats by Dr. Dre’s CMO: We’re Moving at the Speed of Culture

beats-by-dr-dre Apr 15, 2015 - Omar Johnson, chief marketing officer (CMO) at Beats by Dr. Dre, shares how the brand stays hyper-creative in order to meet the needs of the transforming entertainment industries. Comments

American Express Testing Facial Recognition, Wearable Tech

american-express-image Apr 14, 2015 - The financial services corporation is trying to simplify digital payments with emerging technologies. Comments

'Love Has No Labels' Tops YouTube's March Leaderboard

digital-award Apr 14, 2015 - The video platform has released its March leaderboard and taking the lead is The Ad Council’s video "Love Has No Labels," followed by Durex’s ad "#Connect." Comments

Facebook Brings Messenger to Desktop

facebook-f-2013 Apr 9, 2015 - The social media giant has debuted a Web page for its Messenger mobile app. Comments

iHeartMedia Brings the Programmatic Marketplace to Radio

radio-digital-image Apr 8, 2015 - The radio powerhouse has teamed up with ad-tech company Jelli to enable programmatic buying for more than 800 radio stations. Does this initiative reflect a bigger in the digital marketing industry? Comments

Hulu’s GIF Search Engine Offers TV Fans Tumblr-Based Experience

hulu-gifgenerator Apr 7, 2015 - The online streaming service has released a GIF search engine to engage with TV fans through a Tumblr-based platform. Comments

Square Helps SMBs Track Sales With New Email Marketing Tool

square-payments Apr 7, 2015 - The mobile payment brand expands its business to email marketing in an effort to help brick-and-mortar companies track in-store sales. Comments

VIDEO: Playboy 'Fishes Where the Fish Are' on Social

robin-zucker-playboy-czlny Apr 7, 2015 - In the second part of our video interview with Robin Zucker, senior vice president of digital marketing for Playboy, she shares how the brand builds a substantial footprint on social. Comments

VIDEO: Playboy Drives Engagement With Diverse Content Marketing Techniques

robin-zucker-playboy-czlny Apr 6, 2015 - In the first installment of our two-part video interview with Robin Zucker, senior vice president of digital marketing for Playboy, she discusses the company’s content marketing approach, from its brand-new website to its Facebook strategy to its partnership... Comments

VIDEO: Nine West Captures 'Nostalgic Moments' With Content Marketing

julie-booth-ninewest Apr 6, 2015 - In this video interview, Julie Booth, digital director for Nine West Group, talked about how the brand integrates storytelling into its content strategy and how it partners with fashion bloggers. Comments

VIDEO: Mini USA Looks Beyond Social Metrics in Real-Time Marketing [#CZLNY]

lee-nadler-mini-czlny Apr 3, 2015 - In the second part of our video interview with Lee Nadler, marketing communications manager for Mini USA, he explains how the brand taps into social buzzwords and interacts with Mini owners in real time. Comments

VIDEO: Mini USA Gives Car Owners a Voice on Social [#CZLNY]

lee-nadler-mini-czlny Apr 2, 2015 - In the first installment of our two-part video interview with Lee Nadler, marketing communications manager for Mini USA, Nadler shares how the car brand leverages user-generated content, how it measures the effectiveness of its social media marketing... Comments

VIDEO: The Home Depot on Landing Page Optimization [#CZLNY]

erineverhart-homedepot-czlny Apr 1, 2015 - During her panel discussion at ClickZ Live New York, Erin Everhart, SEO manager of The Home Depot, shared her insights into how to build a successful landing page. Comments

VIDEO: Coca-Cola Says to Take Paid Social Seriously [#CZLNY]

timgoudie-interivew-czlny Apr 1, 2015 - In this video interview from ClickZ Live New York, Tim Goudie, social media director for Coca-Cola, shares his insights into how the brand leverages paid social to drive awareness and engagement. Comments

Digital Marketing People on the Move: March 2015 Roundup

peoplesmovemarch Apr 1, 2015 - This is a roundup of new hires and promotions in the digital marketing industry during March of 2015. Comments

Showtime Networks: Brands Can Do More Than Banner Ads on Mobile

showtime-networks Mar 30, 2015 - Premium cable network Showtime has forged a strong presence in the mobile space. How does it leverage mobile in a creative way to engage with its TV show viewers? Comments

U.S. Digital Display Ad Spend Shifting Toward Facebook and Twitter

facebookandtwitter Mar 27, 2015 - New research from eMarketer shows that Facebook and Twitter together will account for approximately 34 percent of U.S. digital display ad revenues by 2017, while Google and Yahoo’s share will decline. Comments

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