Great Metrics Are in the Paycheck of the Beholder

Jul 7, 2011 - How can you implement successful metrics to help you measure your success? Comments

Immeasurable Harm - Brand Out of Control

Jun 23, 2011 - Today, your brand is firmly in the hands of your prospects and customers. Their voice is louder than your advertising. Comments

The Analytics Doctors Are 'IN'

May 26, 2011 - Turn to your marketing analytics teams to segment the market, test the message, and time the catch problems early. Comments

Watch Your Language

May 12, 2011 - What is your company's language really saying about you? Comments

Getting It Right Is a Moving Target

Apr 28, 2011 - Learning how to find the optimal way to design a website for your target audience. Comments

Socially Inept Math

Apr 14, 2011 - What is a quarter of a drink worth to you? Comments

Event Horizon: Getting Elemental

Mar 17, 2011 - What is the bare minimum of metrics? Where should you start measuring? Comments

Defining Success

Mar 3, 2011 - You cannot be successful in a project unless you have defined success. But who is allowed to declare success and who has the authority to pull the plug? Comments

Your Investment in Measurement

Feb 18, 2011 - Marketers should spend 20 percent of their marketing budgets on optimization and testing instead of fun Super Bowl ads. Here's why. Comments

Managing Large Testing Teams

Feb 3, 2011 - Observing companies like Della and eBay shows us how to effectively prioritize and manage tests. Comments

Marketing Analytics Maturity

Jan 20, 2011 - Marketing analytics is not just about competitive advantage, but also being a responsible adult. Comments

Count Your Blessings

Jan 6, 2011 - Five key performance indicators that will track the metrics behind the real meaning of business this year. Comments

How Much Is a Social Media Participant Worth?

Dec 23, 2010 - If you guessed 29 cents, you're right and wrong. Here's why. Comments

Courting Customer Disclosure

Dec 9, 2010 - The seven-level process of giving control to your customers. Comments

Thinking About Thinking

Nov 11, 2010 - Marketing analytics managers must understand the difference between interesting information and insightful analysis. Here's where to begin. Comments

That's a Really Good Question

Oct 28, 2010 - To be competitive, your job is to hire, train, and lead people so they will ask good questions. Comments

Please Let Me Opt Out

Oct 14, 2010 - Retargeting has run amok. Here are some ways for advertisers, ad networks, and consumers to all get what they want. Comments

The Eye of the Beholder

Sep 30, 2010 - Tune out the voices in your head and tune in to your customer's voice to find out their needs. Comments

Wanted: Marketing Mutants

Sep 16, 2010 - We need people who feel more than they think...who trust their guts more than their calculators. We need creatives. People who can invent new ideas out of thin air. Comments

Personally Personalized Ads

Sep 2, 2010 - Mass customization does not spell certain death for analytics. Quite the opposite. Comments

Don't Hurt Their Feelings

Aug 19, 2010 - When measuring customer satisfaction, make sure you're not ignoring your customers' feelings. Comments

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