Marketing News & Expert Advice
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Old Spice Guy - Ridiculously Handsome, Ridiculous Metrics
Aug 5, 2010 - Going viral requires amazing creative and a concept that is appealing across many segments. Comments
Understanding Online Marketing Metrics Without the Math
Jan 7, 2010 - And keeping an eye on the junction of electronic communication (the cool tech stuff), the ability to measure all of it (the analytics stuff), and customer centricity (the customers-as-humans stuff). Comments
Communicating Search Success
Dec 7, 2009 - Juggling the expectations of senior managers from different departments isn't easy. To grow your practice, see search as others see it. Comments
Social Media Metrics, How to Measure and Optimize Your Marketing Investment
Feb 3, 2009 -
What customers are saying about you online is now more important than your advertising. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media...
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Advanced Email Marketing
Jan 30, 2009 -
Email is conceptually brilliant: low cost, high speed, personal, dynamic, and interactive. But how do you know if you're doing it well? How do you show your CFO that it's really helping the bottom line? You can promise to prove how well email is increasing...
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Web Metrics, Proven Methods for Measuring Web Site Success
Jan 15, 2009 -
Web Metrics looks at the Web as a business tool for communicating with your customers. This book is about measuring those places where the customer and the company come together.
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World Wide Web Marketing: Integrating the Web into Your Marketing Strategy, 3rd Edition
Jan 12, 2009 -
Popular speaker and author Jim Sterne updates all information, providing marketing and advertising professionals with the ultimate how-to guide to succeed in today's hyper-competitive online world.
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Customer Service on the Internet: Customer Support, Direct Marketing, and Up-Selling, 2nd Edition
Jan 7, 2009 -
Peppers & Rogers said they wished they had written the first edition. Now it's time for round two... As businesses have overcome technical, financial, and promotional hurdles to developing online commerce, they are now confronted with the core issue...
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What Makes People Click: Advertising on the Web
Jan 1, 2009 -
Television, radio and print have all found ways to be successful places for certain types and certain styles of commercials. Now the Web reveals its secrets of how banner ads, sponsorships, ads in discussion groups and interstitial ads can be used...
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Calif. Court Slams Spammers
Jan 4, 2002 - UPDATED: Court of Appeal upholds law that forces spammers to identify themselves and clears the way for mandatory 'opt out' features. Comments
The Surprise of Germany
Jun 7, 1999 - Jim recently spent two weeks in Deutschland and felt a gentle tipping of the European scales. The buzz he hears is that Germany is moving faster toward the prospect of e- commerce: buying and selling, research and development, value chain and intranets... Comments
Stick to Your Story
Jul 8, 2010 - A look at how people respond to levels of numerical detail vs. emotional pleas. Comments
What if the Analyst Ran the Show?
May 27, 2010 - If analysts can deliver on their conversion promises, isn’t it time we put our trust in them? Comments
Nonprofits Profit From Web Analytics Volunteers
May 13, 2010 - Two nonprofit projects - Analysis Exchange and Web Analytics Without Borders - are clear indicators that Web analytics as an industry is valuable, growing, and maturing. Comments
Change the Message for the Medium
May 4, 2010 - With hundreds of ways to get your message in front of prospective customers, which ones work best for you? Comments
Sentimental Journey
Apr 15, 2010 - You may be comfortable with Web analytics and the customer satisfaction results it provides. But now it's time to dig into the sentiment analysis systems. Comments
Don't Buy This Book
Apr 1, 2010 - Do you need the new book "Social Media Metrics"? Here are some straightforward facts to help you decide. Comments
A Call for Low-Hanging Fish
Mar 18, 2010 - What types of introductory, test-and-measure, optimization activities would you recommend to a neophyte? We must teach them to fish. Comments
Web Metrics Consulting Pyramid
Mar 4, 2010 - It's important to know which types of measurement consultants you should have in your employ. Here's a list of the most important. Comments
Being Indispensible by the Numbers
Feb 18, 2010 - Analytics can be the key to your career success. Just be sure you follow these tips on how to use them with finesse. Comments
It Takes a Village
Jan 21, 2010 - What talents are needed to get a company to shift from gut driven to data driven in digital marketing? Comments
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