Marketing News & Expert Advice
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Is the End Near for Salon.com?
Feb 17, 2003 - Once again the hip online journalism and commentary site is on the brink of disaster as the ad revenue just isn't there and the subscription model isn't quite making it. Comments
Gateways to Come Loaded with Pressplay Tunes
Dec 6, 2002 - Just in time for a holiday advertising campaign, Gateway signs a deal with Pressplay to pre-load the music service -- and lots of tunes -- on new computers. Comments
Fake Domain Sellers Nailed
Dec 3, 2002 - The FTC wins a settlement in a scam involving the sale of phony dot-USA domains in a spam campaign that capitalized on American patriotism after 9-11. Comments
Get Ready, Get Set, Shop!
Dec 2, 2002 - Black Friday was a nice boost for online sales as lots of consumers avoided mall madness and simply shopped the Web; one estimate shows a 61 percent spike in online sales. Comments
Spammed for the Holidays
Nov 27, 2002 - As retailers bolster their sales efforts, some junk-mail solutions companies expect to see a surge in unsolicited commercial e-mail. Comments
USA Interactive Sees Gold in E-Coupons
Nov 21, 2002 - Barry Diller's e-commerce conglomerate will spend about $370 million for Entertainment Publications and take more of the coupon publisher's discounts online. Comments
Even the Good Guys Want to Sell You Something
Nov 6, 2002 - As if the proliferation of commercial spam wasn’t enough, must we now waste our time sifting through pitches from the good guys? Comments
RIAA Was Right ... The Sky Is Falling
Nov 4, 2002 - It appears the music industry's fears were justified; new figures show that e-commerce music sales are down 25 percent as file sharing and CD-burning become commonplace. Comments
E-gifting: The 'E' Stands for Europe
Oct 28, 2002 - Merchants across the pond are better at using integrated sales techniques, says an industry report predicting $15.77B in holiday sales there. Comments
Demise of Mall.com Spotlights Online Ad Risks
Oct 15, 2002 - Mall.com e-commerce site disappears, taking with it the hopes, dreams and advertising budgets of a number of online start-ups and smaller entrepreneurs. Comments
Autobytel, priceline.com Join Forces
Oct 4, 2002 - The two undertake a joint marketing scheme that opens further carbuying options to priceline.com users, and opens the door for priceline.comto tap the used car market. Comments
E-Commerce as a Way of Life
Feb 13, 2003 - A study on Internet usage finds that nearly two-thirds of all Internet users have purchased a product or service online as the Web becomes increasingly pervasive. Comments
Ask Jeeves Expands Pharma Focus
Feb 10, 2003 - Making inroads in a promising sector, the natural language search specialist signs a deal with Novartis. Comments
Online Sales Tax? No Big Deal
Feb 5, 2003 - Despite all the moaning by e-tailers, such a tax is inevitable and will not impede the growth of e-commerce, says a new industry study. Comments
Yahoo! Debuts Pay Radio Service
Jan 29, 2003 - Just one day after settling one of a number of music-related copyright lawsuits, the portal takes its LAUNCHcast Internet radio service down the premium path. Comments
Online Spending Forecast: $14.8B in Q1
Jan 17, 2003 - Yahoo-Nielsen Internet Confidence Index takes a slight dip, but the overall outlook remains positive; broadband users are significantly more upbeat about the Net. Comments
Spammer Exposes Customer Data
Jan 15, 2003 - A seller of pirated Norton software, who inundates the Net with spam touting his cheap prices, leaves open a back door to buyers' personal information -- and officials say it happens all the time. Special Report: Frauds, Scams and the Flimflam-Man Comments
A New Lease on Life for Homestore?
Jan 10, 2003 - Still recovering from an accounting scandal, the online real estate play settles an old dispute and signs a new marketing agreement with AOL. AOL Names Branding Exec AOL Said to Take $10 Billion Charge Comments
E-Tailers Enjoying Pre-Holiday Sales Crush
Dec 17, 2002 - Online shopping figures show consumers are consistently spending more this season. Comments
E-Commerce Racks Up a $2 Billion Week
Dec 11, 2002 - Estimated sales figures from several measurement firms show that consumers are serious about online shopping as holiday outlays are up 30 to 40 percent this year. Comments
SBC Simplifies Names, Offerings
Dec 10, 2002 - The provider of voice, DSL and networking services brings its subsidiaries under a single brand to clear up any customer confusion and better compete with rivals at the national level. Comments
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