Marketing News & Expert Advice
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Match.com Hooks Up With EarthLink
Oct 3, 2002 - The online dating company is bringing 4.9 million more people together toits vast web of users. Comments
E-Commerce - Color It Green
Jun 12, 2002 - More than half of all U.S. retailers reported profitability from their online sales efforts last year, says a new research report from an industry group. Comments
For Yahoo, the Focus is the Fees
Jun 10, 2002 - The portal site, furthering its revenue-bolstering strategy, is said to beplanning a redesign that encourages visitors to spend money and look at moreads. Comments
Travelocity Locks Up Yahoo
Jun 4, 2002 - Sabre's travel site cements a deal that expands its exclusive relationshipwith the portal; new travel products, beefed up marketing due soon. Comments
Web Analytics ASPs Set to Soar
Jun 4, 2002 - Analyze This: Aberdeen Group reports that ASPs are gaining market share fast in the growing Web analytics market. Comments
Online Sales Keep On Growing
May 30, 2002 - The government says retail e-commerce sales in the U.S. grew anestimated 19 percent year-over year to about $9.85 billion. Comments
Worldwide App Server Market Reaches $1.18 Billion
May 29, 2002 - As the overall server market slowed in 2001, so too did the application server space. Although revenue grew 20 percent reaching $1.18 billion, it was a sharp decrease in growth from the 92 percent increase seen in 2000. Comments
E-Commerce Goes On a Roll
Apr 26, 2002 - First-quarter reports show solid growth in consumer online sales; however, the latest GDP figures show the IT recession continuing. Comments
Expedia Allies With Continental
Mar 28, 2002 - The travel site is busy signing marketing deals with carriers following anairline industry effort to scale back or eliminate commissions paid forticket sales. Comments
Catalog Marketing Comes to eBay
Mar 27, 2002 - Altura International signs a deal with the auction behemoth to open up mailorder and online catalog businesses to eBay users. Comments
In Travel Deals, Size Matters
Mar 21, 2002 - Expedia signs a marketing deal with Delta Air Lines, which last weekeliminated many base commissions in a move that hurt mostly the smaller players. Comments
Hint to Merchants: Start the Push Now
Sep 24, 2002 - Jupiter Research finds that online shoppers plan to start theirholiday buying early and will spend an estimated $13.1B, up 17 percent from 2001. Comments
Fandango Looks for Some Synergy
Sep 17, 2002 - The movie ticketing operation works a deal with e-commerce outsourcer UCS and Buy.com that will help market movie-related merchandise to ticket buyers. Comments
Yahoo! and Fox Extend Partnership... Doh!
Sep 12, 2002 - Expect to see Homer and the rest of Fox's television season permeate the pages of Yahoo! in a giant Fall advertising blitz. Comments
Hotwire Scores a Delta Deal
Aug 28, 2002 - The discount travel site adds the last of the major U.S. air carriers to itslist of partners. Comments
Asia's Wholesale Voice and Data Services Market
Aug 23, 2002 - Frost & Sullivan gives a quick run-down on the challenges faced by second-tier players in Asia's wholesale voice and data services market. Comments
They Keep Growing ... and Growing
Aug 23, 2002 - The government reports that retail e-commerce sales for the second quarter were up about 24 percent from a year ago. Comments
A Curiously Quirky Ad Campaign
Aug 16, 2002 - The creative for new Altoids Sours combines TV with a retro look (rememberwhat a geek you were in high school?) with some hot online technology. Comments
Equifax Buys Naviant
Aug 15, 2002 - The $135 million deal will create an e-marketing giant with extensive e-maildatabases capable of targeting millions of consumers. Comments
iVillage, Overstock Team Up
Jul 24, 2002 - A new co-branded shopping site extends the reach of discount retailerOverstock and aims to bolster revenues at the women's network. Comments
Bluestreak Extends Buying Streak
Jun 25, 2002 - In its second acquisition in as many months, the Newport, R.I., marketing technology firm buys Takira, of San Francisco. Comments
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