Marketing News & Expert Advice
|
|
|
Leo Burnett Merges Interactive, Direct Units
Oct 17, 2002 - A direct marketing and database veteran will oversee iLeo's U.S.units, including interactive shop Chemistri. Comments
Lessons From Yahoo!
Oct 11, 2002 - Will the portal's growth in advertising revenue extend to the rest of the online world? Comments
Microsoft Campaign Promotes Office for Mac
Oct 10, 2002 - Despite some controversy, a new slate of ads attempts to pitch Office v. X to the folks who just love to hate Microsoft. Comments
Study: Net Hurts Offline Communications, Media Use
Oct 10, 2002 - GartnerG2 lends more evidence that supports the trend, and spells troubling news for offline communications providers. Comments
Weight Watchers Files Second Pop-Up Suit
Oct 9, 2002 - The company challenges another user of software-based pop-up advertising, as legal opposition mounts to Gator and its rivals. Comments
Yahoo! Makes the Grade
Oct 9, 2002 - The portal posts a healthy third-quarter profit on the strength of its paid products and the rebound of some types of advertising. Comments
Hotwire in Hot Water Over Ads
Oct 8, 2002 - The Web travel player's advertising faces its second challenge in recent weeks. Comments
Avesair Debuts SMS Ad Server
Oct 8, 2002 - The product aims to make marketing in the mobile arena function similarly to e-mail. Comments
IAR Bits and Bytes
Oct 8, 2002 - Amazon changes affiliate fee structure; LookSmart, InfoSpace sign Wisenut results deal; SideStep introduces ads. Comments
comScore Bows Hispanic Web Measurement Service
Oct 7, 2002 - The effort comes as the latest indication of the demographic's growing importance to marketers. Comments
Trilegiant, E-centives Strike Technology Pact
Oct 4, 2002 - The e-mail marketer is expected to benefit from Trilegiant's move from offline to online loyalty programs. Comments
IAR Bits and Bytes
Oct 17, 2002 - Bigfoot Interactive debuts DREAM; BMWFilms.com preps for campaignrelaunch; Eyeblaster awards open. Comments
E-mail Efforts Can Impact Brand
Oct 16, 2002 - The quality of online marketing and CRM efforts have an effect on loyalty, open rates and brand favorability, according to research from Quris. Comments
Study: E-mail Efforts Can Impact Brand
Oct 16, 2002 - The quality of online marketing and CRM efforts have an effect on loyalty, open rates and brand favorability, according to research from Quris. Comments
NetCreations Dives Into Append
Oct 16, 2002 - The company said its approach to the controversial process will protect users' privacy. Comments
DoubleClick Sees Continued Ad Market Weakness
Oct 15, 2002 - In a marked change from Yahoo!'s quarterly results, the company's executives predict 'a bottoming-out without a real recovery.' Comments
DoubleClick, Macromedia to Collaborate
Oct 15, 2002 - The alliance continues efforts by the ad serving giant to keep DART up-to-speed. Comments
MSN to Drop $300 Million on New Campaign
Oct 14, 2002 - The biggest-ever spend for Microsoft's online service seeks to introduce a Pets.com-like spokes-critter. Comments
AAAA to Take Up MediaPort Effort
Oct 14, 2002 - The trade association will push for XML-based standards for ad buying, selling and trafficking. Comments
U-Haul, 1-800 Contacts Join Anti-Pop-Up Bandwagon
Oct 14, 2002 - Two new Web sites are taking their complaints against pop-up advertisers and software firms responsible to the courts, as pressure on the providers increases. Comments
24/7 Real Media Releases Open Advertiser in U.S.
Oct 11, 2002 - After months of waiting, the new offering arrives and looks to unseat DFA. Comments
MOST READ
COMMENTS
UPCOMING EVENTS
-
May 29-30, 2013
-
June 12-14, 2013
-
September 10-14, 2013
-
September 16-18, 2013
-
November 4-7, 2013
WEBINARS
- Reach More Customers - Expanding your campaigns and optimizing for Canada
May 22, 2013
1:00pm ET / 10:00am PT
- Know your Ambiguous Customer: Effective Multi-Channel Tracking
June 5, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
-
Webinar: One Ring to Rule Them All: How Vendors are Delivering Convergence Analytics, Anametrix
ClickZ Academy
May 16, 2013 -
Webinar: Engagement Marketing: Creating Conversations That Cut Through the Noise, Marketo
ClickZ Academy
May 15, 2013 -
Enterprise SEO Technology Buyer's Guide
Conductor
May 06, 2013
Jobs
-
Operational Manager
Operational Manager (Boost Media, Inc. (BoostCTR)) - San Francisco BoostCTR is an online solution that allows AdWords, adCenter... -
Quality Assurance Engineer
Quality Assurance Engineer (Boost Media, Inc. (BoostCTR)) - San Francisco BoostCTR is seeking a qualified candidate for... -
Account Manager`
Account Manager` (Incisive Events) - Hong Kong Incisive Media is one of the world's fastest growing business-to-business information...
|
|
|
Incisive Interactive Marketing LLC. 2013 All rights reserved.
55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
