Leo Burnett Merges Interactive, Direct Units

Oct 17, 2002 - A direct marketing and database veteran will oversee iLeo's U.S.units, including interactive shop Chemistri. Comments

IAR Bits and Bytes

Oct 17, 2002 - Bigfoot Interactive debuts DREAM; BMWFilms.com preps for campaignrelaunch; Eyeblaster awards open. Comments

E-mail Efforts Can Impact Brand

Oct 16, 2002 - The quality of online marketing and CRM efforts have an effect on loyalty, open rates and brand favorability, according to research from Quris. Comments

Study: E-mail Efforts Can Impact Brand

Oct 16, 2002 - The quality of online marketing and CRM efforts have an effect on loyalty, open rates and brand favorability, according to research from Quris. Comments

NetCreations Dives Into Append

Oct 16, 2002 - The company said its approach to the controversial process will protect users' privacy. Comments

DoubleClick Sees Continued Ad Market Weakness

Oct 15, 2002 - In a marked change from Yahoo!'s quarterly results, the company's executives predict 'a bottoming-out without a real recovery.' Comments

DoubleClick, Macromedia to Collaborate

Oct 15, 2002 - The alliance continues efforts by the ad serving giant to keep DART up-to-speed. Comments

MSN to Drop $300 Million on New Campaign

Oct 14, 2002 - The biggest-ever spend for Microsoft's online service seeks to introduce a Pets.com-like spokes-critter. Comments

AAAA to Take Up MediaPort Effort

Oct 14, 2002 - The trade association will push for XML-based standards for ad buying, selling and trafficking. Comments

U-Haul, 1-800 Contacts Join Anti-Pop-Up Bandwagon

Oct 14, 2002 - Two new Web sites are taking their complaints against pop-up advertisers and software firms responsible to the courts, as pressure on the providers increases. Comments

24/7 Real Media Releases Open Advertiser in U.S.

Oct 11, 2002 - After months of waiting, the new offering arrives and looks to unseat DFA. Comments

Lessons From Yahoo!

Oct 11, 2002 - Will the portal's growth in advertising revenue extend to the rest of the online world? Comments

Microsoft Campaign Promotes Office for Mac

Oct 10, 2002 - Despite some controversy, a new slate of ads attempts to pitch Office v. X to the folks who just love to hate Microsoft. Comments

Study: Net Hurts Offline Communications, Media Use

Oct 10, 2002 - GartnerG2 lends more evidence that supports the trend, and spells troubling news for offline communications providers. Comments

Weight Watchers Files Second Pop-Up Suit

Oct 9, 2002 - The company challenges another user of software-based pop-up advertising, as legal opposition mounts to Gator and its rivals. Comments

Yahoo! Makes the Grade

Oct 9, 2002 - The portal posts a healthy third-quarter profit on the strength of its paid products and the rebound of some types of advertising. Comments

Hotwire in Hot Water Over Ads

Oct 8, 2002 - The Web travel player's advertising faces its second challenge in recent weeks. Comments

Avesair Debuts SMS Ad Server

Oct 8, 2002 - The product aims to make marketing in the mobile arena function similarly to e-mail. Comments

IAR Bits and Bytes

Oct 8, 2002 - Amazon changes affiliate fee structure; LookSmart, InfoSpace sign Wisenut results deal; SideStep introduces ads. Comments

comScore Bows Hispanic Web Measurement Service

Oct 7, 2002 - The effort comes as the latest indication of the demographic's growing importance to marketers. Comments

Trilegiant, E-centives Strike Technology Pact

Oct 4, 2002 - The e-mail marketer is expected to benefit from Trilegiant's move from offline to online loyalty programs. Comments

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