Report: Offline Ads Are Heavy Drivers of Search

Aug 20, 2007 - While many search marketers understand that there is a connection between online and offline marketing, some may not appreciate its full extent. Comments

Ask.com: The Other Search Engine?

Jun 5, 2007 - Ask.com has re-engineered its search engine to align with the way people search, and a new marketing campaign hopes to drive users to the new Ask.com. Comments

Google Upgrades Analytics Product

May 8, 2007 - Google Analytics gets a makeover, offering a more holistic view of the data. Comments

Ask.com to Launch Contextual Ad Network

Apr 25, 2007 - IAC will expand the Ask Sponsored Listings offerings to include contextual ads on IAC-owned and third-party publisher sites. Comments

Search Marketers Content with ROI, Plan to Spend More

Apr 11, 2007 - A new report from JupiterResearch found that the majority of search marketers are satisfied with the return on investment they are seeing from search. Comments

AOL Unveils Google-Powered Search Marketplace

Apr 9, 2007 - Advertisers wishing to target AOL Search users specifically can now do so using a white-label version of Google's AdWords platform. Comments

iProspect Founder Takes New Global Role

Apr 5, 2007 - iProspect founder and former CEO Fredrick Marckini has been named chief global search officer for parent agency group Isobar. Comments

Google Tests TV Advertising

Apr 3, 2007 - A limited test of the AdWords platform for managing TV ads is underway with a local cable operator and the nation-wide Dish Network satellite TV system. Comments

Yahoo Staffs Up in Click Fraud Prevention

Mar 22, 2007 - Reggie Davis, who has served as an attorney for Yahoo for the past seven years, has been named the company's new VP of marketplace quality. Comments

Google to Test Pay-Per-Action Ads

Mar 20, 2007 - Watch out Commission Junction. Here comes Google. Comments

Medio Launches PPC Mobile Ad Network

Mar 20, 2007 - The targeted text ads will be served on search results for major carriers as well as off-deck mobile sites in its network. Comments

Can 'Visits' Replace Pageviews?

Mar 14, 2007 - ComScore Media Metrix has introduced a new metric to better describe engagement. Comments

Panama Seen As Beneficial to Brand Advertisers

Mar 8, 2007 - Early returns on Yahoo's new ad platform show improvement, especially for big-brand advertisers. Comments

Citysearch Acquires Insider Pages

Mar 1, 2007 - The IAC-owned local search property picks up its competitor, expanding its breadth of local content. Comments

Google Shares More Click Fraud Data

Mar 1, 2007 - The amount of click fraud detected by Google remains in the single-digit percentages of total clicks, and the amount that slips through to advertisers is just 0.02 percent, according to Google. Comments

Google to Update Ad Quality Scoring

Feb 15, 2007 - In the next couple weeks, Google will implement a new algorithm for AdWords ad ranking, and provide advertisers with more visibility into that scoring process. Comments

Search Marketers Spent $9.4 Billion in 2006

Feb 8, 2007 - An annual report from SEMPO finds search continues to grow, reaching $9.4 billion in North America in 2006. Comments

Super Bowl Advertisers Missed Opportunities

Feb 6, 2007 - An analysis of search marketing by television advertisers at this year's Super Bowl finds most fell short of creating integrated, cross-channel campaigns. Comments

Eurekster Adds Community Features

Feb 6, 2007 - Swickis now offer community answers to results, as well as a new ad product. Comments

WhitePages.com Expands People Search

Jan 24, 2007 - The addition of Web content, public records and business profiles, as well as an early e-mail search product, help WhitePages.com move away from its telephone directory-based roots. Comments

Miva Consolidates Ads with Monetization Center

Jan 17, 2007 - New management console for publishers brings together search, contextual and in-line text ads under one self-service interface. Comments

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