Marketing News & Expert Advice
|
|
|
Report: Offline Ads Are Heavy Drivers of Search
Aug 20, 2007 - While many search marketers understand that there is a connection between online and offline marketing, some may not appreciate its full extent. Comments
Can 'Visits' Replace Pageviews?
Mar 14, 2007 - ComScore Media Metrix has introduced a new metric to better describe engagement. Comments
Panama Seen As Beneficial to Brand Advertisers
Mar 8, 2007 - Early returns on Yahoo's new ad platform show improvement, especially for big-brand advertisers. Comments
Citysearch Acquires Insider Pages
Mar 1, 2007 - The IAC-owned local search property picks up its competitor, expanding its breadth of local content. Comments
Google Shares More Click Fraud Data
Mar 1, 2007 - The amount of click fraud detected by Google remains in the single-digit percentages of total clicks, and the amount that slips through to advertisers is just 0.02 percent, according to Google. Comments
Google to Update Ad Quality Scoring
Feb 15, 2007 - In the next couple weeks, Google will implement a new algorithm for AdWords ad ranking, and provide advertisers with more visibility into that scoring process. Comments
Search Marketers Spent $9.4 Billion in 2006
Feb 8, 2007 - An annual report from SEMPO finds search continues to grow, reaching $9.4 billion in North America in 2006. Comments
Super Bowl Advertisers Missed Opportunities
Feb 6, 2007 - An analysis of search marketing by television advertisers at this year's Super Bowl finds most fell short of creating integrated, cross-channel campaigns. Comments
Eurekster Adds Community Features
Feb 6, 2007 - Swickis now offer community answers to results, as well as a new ad product. Comments
WhitePages.com Expands People Search
Jan 24, 2007 - The addition of Web content, public records and business profiles, as well as an early e-mail search product, help WhitePages.com move away from its telephone directory-based roots. Comments
Miva Consolidates Ads with Monetization Center
Jan 17, 2007 - New management console for publishers brings together search, contextual and in-line text ads under one self-service interface. Comments
Ask.com: The Other Search Engine?
Jun 5, 2007 - Ask.com has re-engineered its search engine to align with the way people search, and a new marketing campaign hopes to drive users to the new Ask.com. Comments
Google Upgrades Analytics Product
May 8, 2007 - Google Analytics gets a makeover, offering a more holistic view of the data. Comments
Ask.com to Launch Contextual Ad Network
Apr 25, 2007 - IAC will expand the Ask Sponsored Listings offerings to include contextual ads on IAC-owned and third-party publisher sites. Comments
Search Marketers Content with ROI, Plan to Spend More
Apr 11, 2007 - A new report from JupiterResearch found that the majority of search marketers are satisfied with the return on investment they are seeing from search. Comments
AOL Unveils Google-Powered Search Marketplace
Apr 9, 2007 - Advertisers wishing to target AOL Search users specifically can now do so using a white-label version of Google's AdWords platform. Comments
iProspect Founder Takes New Global Role
Apr 5, 2007 - iProspect founder and former CEO Fredrick Marckini has been named chief global search officer for parent agency group Isobar. Comments
Google Tests TV Advertising
Apr 3, 2007 - A limited test of the AdWords platform for managing TV ads is underway with a local cable operator and the nation-wide Dish Network satellite TV system. Comments
Yahoo Staffs Up in Click Fraud Prevention
Mar 22, 2007 - Reggie Davis, who has served as an attorney for Yahoo for the past seven years, has been named the company's new VP of marketplace quality. Comments
Google to Test Pay-Per-Action Ads
Mar 20, 2007 - Watch out Commission Junction. Here comes Google. Comments
Medio Launches PPC Mobile Ad Network
Mar 20, 2007 - The targeted text ads will be served on search results for major carriers as well as off-deck mobile sites in its network. Comments
MOST READ
COMMENTS
UPCOMING EVENTS
-
July 18, 2013
-
September 10-14, 2013
-
September 16-18, 2013
-
November 4-7, 2013
WEBINARS
- Sweet Leads are Made of This: Integrating Social Media with Marketing Automation
June 18, 2013
1:00pm ET / 10:00am PT
- Google Plus Your Organic Strategy or Google Negative Your Rankings and Traffic!
June 20, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
-
Beyond Engagement: Harnessing the Power of B2B Video Marketing, Greg Jarboe
SES Conference & Expo
June 13, 2013 -
Putting Your Business on the Map: Effective Local Search Strategies, Steve Sherfy
SES Conference & Expo
June 13, 2013 -
SEO Driving Impactful Content, Sean McDonald
SES Conference & Expo
June 13, 2013
Jobs
-
SEO Manager, HotPads
SEO Manager, HotPads (Zillow) - San Francisco HotPads is a map-based housing search engine on a mission to make the internet a better place... -
Digital Media Director
Digital Media Director (Starcom) - New York Digital Media Director - (NYC) Position Summary: The Digital Director needs to be change agent who... -
Editorial Intern, Digital Marketing
Editorial Intern, Digital Marketing (ClickZ) - New York ClickZ is seeking a hard-working summer intern with an interest in all things digital...
|
|
|
Incisive Interactive Marketing LLC. 2013 All rights reserved.
55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
