Marketing News & Expert Advice
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Groupon Relies Less On Ads to Boost Subscribers
Feb 9, 2012 - Deals player reduces marketing spend, plans new seasonal promotions. Comments
Google Will Use Homepage to Protest SOPA/PIPA Bills
Jan 17, 2012 -
Also on Wednesday, Wikipedia and Redditt will go dark to protest
anti-piracy legislation.
Comments
Marketers Rush to Google+ After Search Change
Jan 13, 2012 - Some contend the move puts Google+ on par with Facebook. Comments
JWT Poaches CP+B's Jeff Benjamin, Goodby's Mike Geiger
Jan 11, 2012 -
Both are heavy hitters in digital creative.
Comments
Yahoo's Right Media Gets a New Boss
Jan 10, 2012 -
Brian Silver is named VP, ad platforms in the Americas.
Comments
Forrester Rates AppNexus, AdMeld Tops Among SSPs
Jan 4, 2012 - Right Media gets rough treatment in consultancy's assessment Comments
Yahoo Finds Its CEO: Scott Thompson, Former PayPal Prez
Jan 4, 2012 -
Four-month search ends with a seasoned tech exec whose job may be to whip Yahoo into shape for a sale.
Comments
2011 in Headlines: Facebook, Deals, and Mobile Ruled
Dec 30, 2011 -
Of ClickZ's ten most read news stories, six were about Facebook, Twitter, or Google+.
Comments
Report: Local Ad Player WebVisible Has Closed
Dec 29, 2011 - In a note obtained by TechCrunch, CEO tells employees the bank has foreclosed. Comments
Orville Redenbacher's Tries Augmented Reality on Facebook
Dec 28, 2011 -
Advances in augmented tech could bring such experiences to mobile next year.
Comments
AT&T, T-Mobile Deal Collapse Is Good News for Ad Sellers
Dec 19, 2011 - Publishers no longer face the disappearance of wireless telco ad budgets. Comments
Putting the Super Bowl's 2.1M Online Viewers in Context
Feb 8, 2012 - How did NBC's online audience stack up against other streamed events? Comments
Subway Taps MediaCom for U.S. Digital Ad Spending
Feb 6, 2012 - Subway's 2011 investment in Internet ads was $12.7 million, per Kantar. Comments
ClickZ's Game Day Coverage of the Super Bowl Ads
Feb 5, 2012 -
Real-time data and commentary on the big game commercials.
Comments
AOL to Lean On Right Media in 'Big Three' Ad Deal
Feb 3, 2012 - AOL sticks with Yahoo for real-time bidding in mega display ad agreement. Comments
AOL Sees Ad Gains, Pushes 'Project Devil' Inside Agencies
Feb 1, 2012 - Global display ad revenue grew 15 percent last quarter, helped by sales org changes and video ads. Comments
WWE Thrashes Together an Ad Net
Jan 25, 2012 -
Pools ad space from Professional Bull Riding, Weekly World News, and other sites.
Comments
David Kenny, Restless Soul, Joins Weather Channel as CEO
Jan 24, 2012 -
Former chief of Digitas and Akamai to run cross-channel media giant.
Comments
Twitter Buys Startup Dasient to Fight Malicious Advertising
Jan 24, 2012 - Tech could help spot malicious ads submitted through Twitter's nascent self-serve ad tool before they go live. Comments
Google+ Crosses 90M Users
Jan 19, 2012 - Q4 saw big growth not only for Google's social network but for its display, mobile, and deals products as well. Comments
Ad Industry Thanks Jerry Yang for Yahoo
Jan 18, 2012 -
As investors cry "good riddance," marketers recall Yahoo founder's contribution.
Comments
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