Groupon Relies Less On Ads to Boost Subscribers

Feb 9, 2012 - Deals player reduces marketing spend, plans new seasonal promotions. Comments

Putting the Super Bowl's 2.1M Online Viewers in Context

Feb 8, 2012 - How did NBC's online audience stack up against other streamed events? Comments

Subway Taps MediaCom for U.S. Digital Ad Spending

Feb 6, 2012 - Subway's 2011 investment in Internet ads was $12.7 million, per Kantar. Comments

ClickZ's Game Day Coverage of the Super Bowl Ads

chevysilverado-superbowl2012 Feb 5, 2012 - Real-time data and commentary on the big game commercials. Comments

AOL to Lean On Right Media in 'Big Three' Ad Deal

Feb 3, 2012 - AOL sticks with Yahoo for real-time bidding in mega display ad agreement. Comments

AOL Sees Ad Gains, Pushes 'Project Devil' Inside Agencies

Feb 1, 2012 - Global display ad revenue grew 15 percent last quarter, helped by sales org changes and video ads. Comments

WWE Thrashes Together an Ad Net

wwe-rumble Jan 25, 2012 - Pools ad space from Professional Bull Riding, Weekly World News, and other sites. Comments

David Kenny, Restless Soul, Joins Weather Channel as CEO

davidkenny Jan 24, 2012 - Former chief of Digitas and Akamai to run cross-channel media giant. Comments

Twitter Buys Startup Dasient to Fight Malicious Advertising

Jan 24, 2012 - Tech could help spot malicious ads submitted through Twitter's nascent self-serve ad tool before they go live. Comments

Google+ Crosses 90M Users

Jan 19, 2012 - Q4 saw big growth not only for Google's social network but for its display, mobile, and deals products as well. Comments

Ad Industry Thanks Jerry Yang for Yahoo

jerry-yang3 Jan 18, 2012 - As investors cry "good riddance," marketers recall Yahoo founder's contribution. Comments

Google Will Use Homepage to Protest SOPA/PIPA Bills

wikipedia Jan 17, 2012 - Also on Wednesday, Wikipedia and Redditt will go dark to protest anti-piracy legislation. Comments

Marketers Rush to Google+ After Search Change

Jan 13, 2012 - Some contend the move puts Google+ on par with Facebook. Comments

JWT Poaches CP+B's Jeff Benjamin, Goodby's Mike Geiger

geiger-benjamin-title2 Jan 11, 2012 - Both are heavy hitters in digital creative. Comments

Yahoo's Right Media Gets a New Boss

briansilver Jan 10, 2012 - Brian Silver is named VP, ad platforms in the Americas. Comments

Forrester Rates AppNexus, AdMeld Tops Among SSPs

Jan 4, 2012 - Right Media gets rough treatment in consultancy's assessment Comments

Yahoo Finds Its CEO: Scott Thompson, Former PayPal Prez

scottthompson-0061 Jan 4, 2012 - Four-month search ends with a seasoned tech exec whose job may be to whip Yahoo into shape for a sale. Comments

2011 in Headlines: Facebook, Deals, and Mobile Ruled

stern-twitter Dec 30, 2011 - Of ClickZ's ten most read news stories, six were about Facebook, Twitter, or Google+. Comments

Report: Local Ad Player WebVisible Has Closed

Dec 29, 2011 - In a note obtained by TechCrunch, CEO tells employees the bank has foreclosed. Comments

Orville Redenbacher's Tries Augmented Reality on Facebook

pop-cam Dec 28, 2011 - Advances in augmented tech could bring such experiences to mobile next year. Comments

AT&T, T-Mobile Deal Collapse Is Good News for Ad Sellers

Dec 19, 2011 - Publishers no longer face the disappearance of wireless telco ad budgets. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Sales Planner
      Sales Planner (Verve ) - New YorkAbout Verve   Verve is the leader in location powered mobile advertising. We manage one of the largest mobile...
    • Systems Analyst/Support
      Systems Analyst/Support (Agora Inc. ) - BaltimoreIRIS (Increased Revenue Intuitive Software ) is proprietary software that helps marketers...
    • Client Services Support Specialist
      Client Services Support Specialist (Agora Inc. ) - Delray Beach OVERVIEW:  This position requires a highly motivated and resourceful individual...