martin-sorrell-cannes

WPP Calls U.S. Indie Digital Agencies 'Overpriced'

Oct 28, 2011 - Quarter is saved by "twin peaks" of digital and developing markets growth. Comments

Tupelo Tourism Offers Glimpse Into Future of SMB Ads

tupelo-title-img Oct 25, 2011 - The Mississippi birthplace of Elvis draws visitors using a diverse blend of digital tactics. Comments

How Luxury Retailer Saks Courts the 1 Percent

saks-ring Oct 20, 2011 - Parent to Saks Fifth Avenue and Saks.com leverages social media and e-commerce innovations. Comments

Google Yanks Some Search Referral Data, Angering Marketers

Oct 19, 2011 - Keyword data for logged in users will no longer be transferred to websites. Comments

AmEx Leads $12 Million Investment in Clickable

Oct 17, 2011 - Cash infusion follows the launch of two American Express Open marketing tools that use Clickable technology. Comments

Google Expects $2.5 Billion in Mobile Ad Revenue This Year

Oct 13, 2011 - Growth is led by mobile search activity. Comments

Inside Google's Debate Over Search Retargeting

goog-retarget Oct 11, 2011 - Google sits on a huge pile of search intent data, but doesn't use it for display ads. Here's why. Comments

Steve Jobs Dies, Ushered in PC and Mobile Eras

steve-jobs Oct 5, 2011 - Jobs was a brilliant marketer who sent marketers scrambling. Comments

Yahoo, Google, AOL Vie for Premium Video Dominance

lets-talk-about-love-screenshot Oct 4, 2011 - Cos. are investing more heavily in original video content. Comments

Advertising Week: A Contest for Premium Ad Dollars

aw01-0710 Oct 4, 2011 - Video and premium ads are themes so far this year. Comments

Yahoo, ABC News Pair Up on Content and Sales

levinsohn-abcnews-talent Oct 3, 2011 - Deal will bring Yahoo exclusive content and premium video ad inventory. Comments

Microsoft Loses Global Ad Sales Boss Darren Huston

huston-web Sep 26, 2011 - Huston leaves for Booking.com after three years in charge of sales and consumer marketing for Bing and MSN. Comments

MediaBank and Donovan Data Systems to Merge

Sep 26, 2011 - Form MediaOcean, a rival to Google for title of "marketing dashboard." Comments

Publicis Modem USA President Departs, Agency Restructures

Sep 23, 2011 - In U.S., Publicis absorbs Modem brand into regional offices. Comments

Senate Grills Google's Eric Schmidt on Market Dominance

Sep 21, 2011 - Judiciary Committee probes search giant's bias toward its own web products. Comments

Glam Grabs Ning, Latest Social Platform Eaten by an Ad Net

Sep 21, 2011 - Acquisition is the latest in an industry trend. Comments

Google Gives Display Ads a Social Edge, Adds +1 Button

Sep 20, 2011 - Starting next month, Google display ads will take a cue from Facebook. Comments

Jeff Lanctot Returns to Razorfish in Global Media Role

lanctot Sep 15, 2011 - Career move ends two-year dalliance with Microsoft, where he stayed after his agency's sale to Publicis. Comments

Microsoft, AOL, and Yahoo to Cooperate on Display Ad Sales

Sep 14, 2011 - Alliance aims to lift CPMs, but data ownership could undermine plan. Comments

Twitter Lets Brands Serve Ads to Non-Followers

Sep 13, 2011 - More reach for advertisers, more money for Twitter. Comments

iCrossing Buys Hispanic Agency Wallaby Group

Sep 12, 2011 - Wallaby has roots in search and offices in five countries, including Spain. Comments

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