Warning! Unsolicited Internet Ad Coming Your Way!, Part 2

Mar 22, 2002 - Hallmarks of bad advertising -- and some fixes. Comments

Warning! Unsolicited Internet Ad Coming Your Way!, Part 1

Mar 8, 2002 - Buzzwords or reality? Are marketers so hung up on 'permission,' 'opt-in,' and 'solicited' that they forget they're actually... advertising? The first of a two-part series. Comments

This Headline Is Where the Action Is!

Feb 22, 2002 - How to write a killer headline. Because you never get a second chance to make a good first impression. Comments

Benchmark Your CPA

Feb 8, 2002 - Show me the money. Test your CPA campaign to convince publishers the ad will work. It's in everyone's best interest. Comments

Hybrid Affiliate Marketing: What Happens When Affiliates Go Pro

Jan 25, 2002 - You may think the line between who is an affiliate and who is a merchant is easily distinguishable, but a new breed of affiliates is blurring that distinction. Comments

Case Study: A Super Affiliate's Date With Destiny

Jan 11, 2002 - Super affiliates turn youraffiliate program into their business. Comments

The Ultimate 2002 Affiliate Resolution List

Dec 28, 2001 - Seven New Year's resolutions for affiliate marketing. (Hint: Think "conversion" in 2002.) Comments

Don't Show Customers the Door -- Automate Post-Purchase Retention

Dec 14, 2001 - You made a sale? That's the beginning of your job, not the end! Comments

The Three-Ring Media Buying Circus: Beware the Carnivores

Nov 30, 2001 - There's a sucker born every minute. You don't have to be one of them. Comments

Caveat Emptor: The Mysterious Frequency Cap Rip-Off

Nov 9, 2001 - When do more impressions deliver less value? If you don't know about frequency caps, you'd better find out. Do the math -- and avoid getting ripped off. Comments

Lessons From Affiliate University: Minipages 101

Oct 26, 2001 - Affiliate programs are developing new partnership models in their quest for profits and performance. One new model is the minipage. Think of it as a direct response email postcard. Comments

Put Hate On Hold: Keeping Survivor Stories Alive With Affiliate Programs

Oct 12, 2001 - Some people think that affiliate programs are all about making money, but there are other consequences that make a big difference in the world. Comments

Publishing Your Own Newsletter: Part 3

Oct 10, 2001 - In the third part of a multi-part series on how to publish your own newsletter, Alexis Gutzman discusses the pros and cons of sending HTML vs. plain-text versions of a newsletter, and how to know which one is right for you. Comments

How RollingStone.com Turned CPC Into ROI

Sep 28, 2001 - Many affiliate programs based on cost-per-click programs try, but fail, to penetrate niche markets and, instead, generate volumes of worthless, possibly fraudulent, traffic. Here's how one site is gathering green, but no moss. Comments

Conversion Is the Name of the Affiliate Game

Sep 14, 2001 - Buy this, do that, learn information, always more, more, more... Guess what? Your customers want less; they want specific choices. They want you to focus them on the exact benefits you will deliver to them. Comments

Bridging the Gap Between Affiliate Programs and CPM

Aug 31, 2001 - Affiliate programs as we once knew them are dying. So why read this article? Because like dying dot-coms, the dying affiliate programs are being replaced by effective performance-based sales channels, the kind that have existed offline for many years... Comments

You Are Your Best Super Affiliate: Smart Media Buying

Aug 17, 2001 - Affiliate programs give you the ability to track all your advertising to actual revenue generated, putting ROI on any campaign you run. Affiliate programs are one of the best ways to test a variety of creative and to get input from your best affiliates... Comments

Super Affiliate Case Study: $600,000 in Six Weeks

Aug 3, 2001 - Two types of companies exist online: those that test -- and those that lose money. The big challenge with affiliate programs is to find out what works. It's essential that you quickly learn what works -- and not go broke during your learning curve. Comments

X10: What Counts, Though You Might Not Like It

Jul 20, 2001 - This week, we say good-bye to long-time contributor Joel Gehman (thanks for your many years, Joel, and good luck), and we welcome Declan Dunn as a new Affiliate Marketing columnist for ClickZ. If his first article is any indication, he'll be raising... Comments

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