Marketing News & Expert Advice
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Marketers as Publishers
Jan 2, 2009 - If you're a marketer, you're also a publisher. It's high time you leverage the myriad of digital content opportunities. Comments
E-mail List Hygiene: Now More Than Ever
Nov 5, 2008 - Economic crisis Comments
Right Message, Wrong Time
Nov 2, 2008 - So on Halloween, I dropped by my bank to deposit a check Comments
How to Succeed in Advertising
Oct 28, 2008 - Recession got you down? Been laid off or downsized? One man, Joel Moss Levinson, has earned over $200,000 in cash and prizes, becoming the king of CGM in the process Comments
A Social Media Marketing Primer
Oct 24, 2008 - Extraordinary sections on metrics and measurement are what the book, "Social Media Marketing: An Hour a Day," a must-have for marketers. Comments
Myers Bullish on Online Growth
Oct 14, 2008 - Longtime media analyst Jack Myers just released his 2009 Advertising and Marketing Investment Forecast . While Jack predicts a 4 percent overall spending drop across all media, he believes online spending will rise nearly 14 percent, while clocking... Comments
Tonight in NYC: Talk Search, Have a Drink in Hell's Kitchen
Oct 13, 2008 - Together with my esteemed colleague Kevin Ryan, I'm talking search tonight at a Brandhacker MeetUp in New York at 7:00 p.m Comments
The Participation Economy
Oct 10, 2008 - Participation operates under many forms and guises. So how should it be measured? Comments
The Worst Part of an E-mail RFP? No E-mail!
Oct 7, 2008 - So on Monday, I sent an RFP out to half a dozen e-mail service providers Comments
Dana Todd: (News)Force of Nature
Oct 2, 2008 - Chair of SEMPO , partner in Sitelab , Dana Todd continues to be something of an interactive marketing force of nature Comments
Most Highly-Targeted Message of the Entire Presidential Campaign?
Sep 26, 2008 - The Great Schlep has launched with this genuinely funny -- and impactful -- video featuring Sarah Silverman exhorting her viewers to get their butts down to Florida to convince their Jewish grandparents to vote for Obama. Sponsored by JewsVote.org... Comments
Retail Woes? What About Subscriptions to Stuff?
Dec 22, 2008 - 120 cans of cat food per month. There aren't a lot of constants in life, but one of mine is that my two cats go through 120 cans of cat food every four weeks, come hell or high water Comments
Digital Marketing Opportunities in 2009
Dec 19, 2008 - Next year isn't going to be easy, but there are areas of digital marketing that offer great promise in the New Year. Comments
Entire Novels on Japan's Mobile Phones
Dec 18, 2008 - Move over, Kindle Comments
Adidas Adicolor Campaign
Dec 8, 2008 - The friend who forwarded this final entry into Adidas' Adicolor viral campaign on YouTube wrote, "viral advertising that I can relate to in a way that doesn't make me want to buy "product" at all." Yep Comments
TV Tunes In to Interactive
Dec 5, 2008 - A look at cross-media behavior, the elusive hunt for metrics, and Web/TV convergence. Comments
A Little Growth Is Better Than Zero Growth
Nov 25, 2008 - Another downward trending forcast, this time from eMarketer Comments
What's a Media Company?
Nov 21, 2008 - Media is no longer a simple buy/sell preposition. Agencies and media companies alike ignore this at their peril. Comments
Mobile Incompatible? You're Losing Customers
Nov 14, 2008 - It often doesn't happen for weeks and even months at a time -- but this morning, I was disconnected Comments
Contextual Local Ads - Not Quite There Yet
Nov 12, 2008 - Quick - where's Beacon? If you're coming up with multiple answers, you're not alone Comments
Ad:tech? Obama:tech!
Nov 7, 2008 - Four days, thousands of marketers, and laser-like attention on history's most successful digital campaign ever. Comments
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