Marketers as Publishers

Jan 2, 2009 - If you're a marketer, you're also a publisher. It's high time you leverage the myriad of digital content opportunities. Comments

Retail Woes? What About Subscriptions to Stuff?

Dec 22, 2008 - 120 cans of cat food per month. There aren't a lot of constants in life, but one of mine is that my two cats go through 120 cans of cat food every four weeks, come hell or high water Comments

Digital Marketing Opportunities in 2009

Dec 19, 2008 - Next year isn't going to be easy, but there are areas of digital marketing that offer great promise in the New Year. Comments

Adidas Adicolor Campaign

Dec 8, 2008 - The friend who forwarded this final entry into Adidas' Adicolor viral campaign on YouTube wrote, "viral advertising that I can relate to in a way that doesn't make me want to buy "product" at all." Yep Comments

TV Tunes In to Interactive

Dec 5, 2008 - A look at cross-media behavior, the elusive hunt for metrics, and Web/TV convergence. Comments

A Little Growth Is Better Than Zero Growth

Nov 25, 2008 - Another downward trending forcast, this time from eMarketer Comments

What's a Media Company?

Nov 21, 2008 - Media is no longer a simple buy/sell preposition. Agencies and media companies alike ignore this at their peril. Comments

Mobile Incompatible? You're Losing Customers

Nov 14, 2008 - It often doesn't happen for weeks and even months at a time -- but this morning, I was disconnected Comments

Contextual Local Ads - Not Quite There Yet

Nov 12, 2008 - Quick - where's Beacon? If you're coming up with multiple answers, you're not alone Comments

Ad:tech? Obama:tech!

Nov 7, 2008 - Four days, thousands of marketers, and laser-like attention on history's most successful digital campaign ever. Comments

Right Message, Wrong Time

Nov 2, 2008 - So on Halloween, I dropped by my bank to deposit a check Comments

How to Succeed in Advertising

Oct 28, 2008 - Recession got you down? Been laid off or downsized? One man, Joel Moss Levinson, has earned over $200,000 in cash and prizes, becoming the king of CGM in the process Comments

A Social Media Marketing Primer

Oct 24, 2008 - Extraordinary sections on metrics and measurement are what the book, "Social Media Marketing: An Hour a Day," a must-have for marketers. Comments

Myers Bullish on Online Growth

Oct 14, 2008 - Longtime media analyst Jack Myers just released his 2009 Advertising and Marketing Investment Forecast . While Jack predicts a 4 percent overall spending drop across all media, he believes online spending will rise nearly 14 percent, while clocking... Comments

Tonight in NYC: Talk Search, Have a Drink in Hell's Kitchen

Oct 13, 2008 - Together with my esteemed colleague Kevin Ryan, I'm talking search tonight at a Brandhacker MeetUp in New York at 7:00 p.m Comments

The Participation Economy

Oct 10, 2008 - Participation operates under many forms and guises. So how should it be measured? Comments

The Worst Part of an E-mail RFP? No E-mail!

Oct 7, 2008 - So on Monday, I sent an RFP out to half a dozen e-mail service providers Comments

Dana Todd: (News)Force of Nature

Oct 2, 2008 - Chair of SEMPO , partner in Sitelab , Dana Todd continues to be something of an interactive marketing force of nature Comments

Most Highly-Targeted Message of the Entire Presidential Campaign?

Sep 26, 2008 - The Great Schlep has launched with this genuinely funny -- and impactful -- video featuring Sarah Silverman exhorting her viewers to get their butts down to Florida to convince their Jewish grandparents to vote for Obama. Sponsored by JewsVote.org... Comments

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