Why the U.S. Postal Service Isn't Feeling the Love

Feb 5, 2009 - Marketers should accelerate the move to digital channels in light of the USPS proposal to cut snail-mail delivery service to five days a week. Comments

Commit to E-Mail This Year

Jan 8, 2009 - E-mail promises to be 2009's primary communications channel. Are you ready? Comments

This Country Needs an E-Mail Czar

Dec 11, 2008 - Automakers and other troubled companies must cease pouring billions into ineffective marketing channels. Comments

Five Ways to Leverage E-mail in a Down Economy

Nov 13, 2008 - A customer analytics program for e-mail campaigns can unlock revenue. Comments

No Country for Old E-Mail Thinking

Oct 16, 2008 - The adoption of the interactive channel and e-mail communications as its dialogue enabler is not to be questioned. Comments

Make E-Mail Pull Its Holiday Weight

Sep 18, 2008 - Six tips for getting the most out of your e-mail campaign in the all-important fourth quarter. Comments

E-Denial

Aug 21, 2008 - What happens when organizations and people fail to keep pace with the times? Comments

The E-mail Marketer's Mandate

Jul 24, 2008 - Get your customer records in order... or else. Comments

Data Held Hostage

Jun 26, 2008 - A bias against outsourcing, combined with overburdened IT staff, needlessly hinders effecting e-mail communications strategies. Comments

Unexamined E-mail Isn't Worth Sending

May 29, 2008 - Why you should get your hands on customer demographic, behavioral, psychographic, and transactional data before you hit the send button. Comments

E-Mail Communications: We Are Family

May 1, 2008 - When it comes to e-mail communications, technology isn't the problem. You are. Comments

Put the "E" Back in "Election"

Apr 3, 2008 - Vote for e-mail -- and the candidates who use it. Comments

E-mail (Monkey) in the Middle

Mar 6, 2008 - A kid's game provides parallels to e-mail marketing and communications. Comments

The Message Is the Medium

Feb 7, 2008 - Marketing roles are changing. Do you have messaging experts? Comments

Dare to Do Mighty E-mail Things

Jan 10, 2008 - Seven parameters for an effective e-mail strategy. Comments

Deploying E-Mail Over the Holidays

Dec 13, 2007 - E-mail can deliver tidings of comfort and joy to last-minute holiday shoppers. Comments

No Thanks

Nov 15, 2007 - When's the last time you thanked your customers? Comments

E-mail: Still Learning

Oct 18, 2007 - Four challenges the nascent e-mail marketing industry must address before it can live up to its promise. Comments

E-Mail: Marketers Who Really Get It

Sep 20, 2007 - Two shining examples of e-mail relevance. Comments

Are You Interested in E-Mail ROI?

Aug 23, 2007 - There's a genuine need for information and exchanges that focus on building positive ROI through e-mail. Let's get organized! Comments

What E-Mail Marketing Really Needs

Jul 26, 2007 - E-mail isn't about best practices - it's about making money. Comments

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