No Pallets Required

Nov 17, 2005 - The Internet isn't only the newsstand but also the distribution network. It's not too late for traditional publishers to go digital. Comments

The Power of Now in E-Mail Marketing

Oct 20, 2005 - E-mail, and e-mail strategies, in the here and now. Comments

The Broadband Slow Down

Sep 22, 2005 - Broadband e-mail service providers can actually slow your delivery rate. Eight ways to ensure e-mail deliverability. Comments

Five Fantastic E-Mail Tactics

Aug 25, 2005 - Make this holiday season great by fine-tuning those e-mail communication strategies and tactics. Comments

The Power of Personas in E-Mail

Jul 28, 2005 - Improve your e-mail communications program with personas. Comments

E-Mail: The Secret Weapon in Customer Retention

Jun 30, 2005 - The leadership battle is really about loyal customer relationships. Leverage customer intelligence together with e-mail to win. Comments

Spam Wars Episode III: Revenge of the Phish

Jun 2, 2005 - How e-mail Jedi can win the battle against evil. Comments

Go From "Yup" to an E-Mail Dialogue

May 5, 2005 - Many business still don't recognize e-mail's growing importance in customer relations. Replace CRM with 'customer optimization management.' Comments

E-Mail’s Seven Seconds

Apr 7, 2005 - Once a recipient opens your e-mail, you’ve got seven seconds to make the pitch. Does your creative meet the deadline? Comments

Search and Retain: The Search/E-Mail Combo

Mar 10, 2005 - Search can help with customer acquisition. But you need a conversion and retention strategy, too. Comments

Back to E-Mail Basics

Feb 10, 2005 - Consumers expect the basics: to be greeted warmly, asked their opinion, and thanked. Why should e-mail be any different? Comments

Spam Down, Deliverability Concerns Up?

Jan 13, 2005 - What gives? Relevance and quality don't just help open, click-through, and response rates but delivery rates, too. Comments

Big, Hairy, Audacious E-Mail Goals

Dec 16, 2004 - ’Tis the season for resolutions. Comments

Breaking the Ice

Nov 18, 2004 - Deliverability is just the beginning. Starting the conversation is the hard part of building customer relationships. Comments

Holiday Observations, Predictions, and Recommendations

Oct 21, 2004 - Optimize your current and future marketing efforts for an evolving marketing place. Comments

Tracking to Stay on Track

Sep 23, 2004 - In e-mail (and all marketing initiatives, for that matter) metrics are everything. Comments

Do You Gmail?

Aug 26, 2004 - Start now to build a Gmail strategy and optimize Gmail communication efforts. Comments

Pay Me Now, or Pay Me Later

Jul 1, 2004 - Sooner or later, senders will have to pay for commercial e-mail delivery. Sooner is preferable for everyone involved. Comments

The New "E-Lectorate"

Jun 3, 2004 - Politically correct: Candidates must learn to campaign to a new constituency -- online voters. Comments

A Little TLC

May 6, 2004 - E-mail TLC: Test, Learn, and Communicate. Comments

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