Marketing News & Expert Advice
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No Pallets Required
Nov 17, 2005 - The Internet isn't only the newsstand but also the distribution network. It's not too late for traditional publishers to go digital. Comments
Spam Down, Deliverability Concerns Up?
Jan 13, 2005 - What gives? Relevance and quality don't just help open, click-through, and response rates but delivery rates, too. Comments
Big, Hairy, Audacious E-Mail Goals
Dec 16, 2004 - ’Tis the season for resolutions. Comments
Breaking the Ice
Nov 18, 2004 - Deliverability is just the beginning. Starting the conversation is the hard part of building customer relationships. Comments
Holiday Observations, Predictions, and Recommendations
Oct 21, 2004 - Optimize your current and future marketing efforts for an evolving marketing place. Comments
Tracking to Stay on Track
Sep 23, 2004 - In e-mail (and all marketing initiatives, for that matter) metrics are everything. Comments
Do You Gmail?
Aug 26, 2004 - Start now to build a Gmail strategy and optimize Gmail communication efforts. Comments
E-Mail Optimization for the Federal Government
Jul 29, 2004 - For a better-prepared America. Comments
Pay Me Now, or Pay Me Later
Jul 1, 2004 - Sooner or later, senders will have to pay for commercial e-mail delivery. Sooner is preferable for everyone involved. Comments
The New "E-Lectorate"
Jun 3, 2004 - Politically correct: Candidates must learn to campaign to a new constituency -- online voters. Comments
A Little TLC
May 6, 2004 - E-mail TLC: Test, Learn, and Communicate. Comments
The Power of Now in E-Mail Marketing
Oct 20, 2005 - E-mail, and e-mail strategies, in the here and now. Comments
The Broadband Slow Down
Sep 22, 2005 - Broadband e-mail service providers can actually slow your delivery rate. Eight ways to ensure e-mail deliverability. Comments
Five Fantastic E-Mail Tactics
Aug 25, 2005 - Make this holiday season great by fine-tuning those e-mail communication strategies and tactics. Comments
The Power of Personas in E-Mail
Jul 28, 2005 - Improve your e-mail communications program with personas. Comments
E-Mail: The Secret Weapon in Customer Retention
Jun 30, 2005 - The leadership battle is really about loyal customer relationships. Leverage customer intelligence together with e-mail to win. Comments
Spam Wars Episode III: Revenge of the Phish
Jun 2, 2005 - How e-mail Jedi can win the battle against evil. Comments
Go From "Yup" to an E-Mail Dialogue
May 5, 2005 - Many business still don't recognize e-mail's growing importance in customer relations. Replace CRM with 'customer optimization management.' Comments
E-Mail’s Seven Seconds
Apr 7, 2005 - Once a recipient opens your e-mail, you’ve got seven seconds to make the pitch. Does your creative meet the deadline? Comments
Search and Retain: The Search/E-Mail Combo
Mar 10, 2005 - Search can help with customer acquisition. But you need a conversion and retention strategy, too. Comments
Back to E-Mail Basics
Feb 10, 2005 - Consumers expect the basics: to be greeted warmly, asked their opinion, and thanked. Why should e-mail be any different? Comments
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