Marketing News & Expert Advice
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Logo Schmogo
Mar 26, 2003 - Spending months trying to get your logo just right ? You might be suffering from logoitis. Comments
Annual Report: The Online Edition
Oct 15, 2002 - A lot of work went into that annual report. Does your online version get any additional consideration? Comments
Never Be Boring
Oct 1, 2002 - Every page of your site, no matter how deep or infrequently accessed, should be written to inform, entice, and keep users lingering. Comments
Those Who Can't Do Buy It Canned
Sep 17, 2002 - Think out of the box, or get content out of a can? Comments
Summer School Lessons
Sep 3, 2002 - Labor Day's over (although most of us labored all summer long). Susan tells us how this summer's lessons can be applied to work ahead. Comments
Is Integrated Marketing on Summer Vacation?
Aug 20, 2002 - Brought to you by...? Susan's take on this summer's big budget campaigns? Might be a good idea to invite the online and offline folks to the same company picnic. Comments
Take This Column... Please
Aug 6, 2002 - You find it funny, but your readers cringe. Don't let this happen to you. Comments
Scandalous Sites
Jul 23, 2002 - Enron. Andersen. Martha Stewart. Traficant. A rogues gallery -- of Web sites? Comments
Content for Kids
Jul 9, 2002 - How do you create content your inner 10-year-old would refer to as 'really tight, dude'? Susan offers some tips for appealing to under-12 Netizens. Comments
Setting Your Site on Seniors, Part 2
Jun 25, 2002 - Continuing the discussion of attracting online seniors -- America's fastest-growing and freest-spending demographic -- to your site, Susan shares your insights. Comments
Set Your Sites on Seniors
Jun 11, 2002 - Ten ways to attract online seniors -- America's fastest-growing and freest-spending demographic -- to your site. Comments
Can Your Content Speak Spanish?
Mar 4, 2003 - If you don't believe the Spanish-speaking market is using the Internet, Susan suggests you take a look at the latest U.S.Census figures. This might just be the right time to add Spanish-language content to your Web site. Comments
Is Your Content Fit to Print?
Feb 18, 2003 - Great online content should be easy to bring into the offline world. Comments
Guess Who's Coming to Your Web Site
Feb 4, 2003 - Hint: She's about 48 years old and currently spends nearly $100 online every month. Comments
How Creative Can You Get?
Jan 21, 2003 - A lack of time and a surfeit of self-criticism are enemies of creativity. Fight them with all you've got. Comments
Better Content Starts Today
Jan 7, 2003 - Susan offers nine fresh approaches to better Web site content. Comments
'Tis the Season
Dec 24, 2002 - Is your Web site merry and bright for the holidays? Comments
Web Writers, Post Thyself
Dec 10, 2002 - Basic HTML is as essential as the ABCs of marketing communicators. How -- and where -- to learn basic code. Comments
Sometimes, It's What You Don't Say That Counts
Nov 26, 2002 - Seven methods for killer content -- without having to write a word. Comments
Keeping Content in Style
Nov 12, 2002 - The latest fashions aren't essential, but your Web site can't do without style. Comments
Is Content Going to the Blogs?
Oct 29, 2002 - Could blogging be a communications strategy for your business? And what on earth is a 'wiki'? Comments
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