Marketing News & Expert Advice
|
|
|
The Psychology of Social Commerce
Mar 21, 2012 - Four best practices for retailers and online stores to increase marketing exposure. Comments
Terrible Targeting for Mass Marketing Morons
Apr 6, 2011 - Most traditional mass-market approaches are hugely inefficient and wasteful, like direct mail. Witness Chase bank. Comments
Campaign Targeting Data and Target Audiences
Mar 9, 2011 - The differences between declared data and observed data and how they can effectively be used to reach target audiences. Comments
Using YouTube Channels to Drive Site Traffic [Video]
Feb 9, 2011 - The ups and downs of using digital video to drive brand awareness and traffic. Comments
Controlling the Uncontrollable
Jan 12, 2011 - Don't fall into these marketing traps. Comments
Building the Perfect RFP
Dec 15, 2010 - Six ways to ensure your RFP attracts the best sites, networks, and target audiences. Comments
Are You Aiming for the Right Audience?
Nov 17, 2010 - Don't reach the right audience with the wrong message, or vice versa. Comments
Setting Realistic Targeting Parameters
Oct 20, 2010 - Effective branding brings with it the need to step away from one's brand in order to see it with fresh eyes. Comments
Hyper-Local Political Targeting
Sep 22, 2010 - How a candidate for Congress went over the top with misdirected online display advertising. Comments
The Rise of the Demand Side Platform
Aug 25, 2010 - A close look at the evolution of automated bidding systems that place the right ads on the right pages for the best price. Last in a three-part series. Comments
The New Challenges of Digital Ad Buying and Selling
Jul 28, 2010 - The effect of ad networks on media buyers and the rise of the ad exchange. Second in a three-part series. Comments
Mapping the Future of Media Buying
Jan 11, 2012 - How to strengthen the existing media buying models over the next few years to assure that better targeting takes place automatically. Comments
Audience Targeting: A Look to the Future
Dec 14, 2011 - Looking at the potential that audience targeting brings to digital marketers and how it allows marketers to start meaningful conversations with prospects. Comments
Behaviorally-Targeted Email Arrives at Last
Nov 16, 2011 - One company is making inroads against poor marketing practices that seem to care little about message or relevance. Comments
Marketing in the Mode of the Consumer
Oct 19, 2011 - Does your offer make things easier for your consumer and not just for you? Comments
Worse Than Spam
Sep 21, 2011 - It's important to make sure you have a solid understanding of what happens after you get a consumer to join the conversation. Comments
Audience Targeting: Spy Factory or Consumer Guidance Tool?
Aug 24, 2011 - Is there anything wrong with marketers using information about a consumer to help that consumer find what they're looking for? Comments
The Evolving World of Audience Targeting
Jul 27, 2011 - New ways to reach the right person with the right message at the right time for the right price. Comments
Does Your Brand Know How to Dance?
Jun 29, 2011 - Three factors to consider when making a decision to put your brand in front of an audience. Comments
5 Things That All Digital Marketers Should Know About Audience Targeting
Jun 1, 2011 - Best practices that will help you gain a better understanding of the targeting landscape. Comments
Retargeting - 3 Approaches for Advertisers
May 4, 2011 - While ad retargeting is often defined as a single approach, it's typically divided into these distinct methodologies. Comments
MOST READ
COMMENTS
UPCOMING EVENTS
-
May 29-30, 2013
-
June 12-14, 2013
-
September 10-14, 2013
-
September 16-18, 2013
-
November 4-7, 2013
WEBINARS
- Reach More Customers - Expanding your campaigns and optimizing for Canada
May 22, 2013
1:00pm ET / 10:00am PT
- Know your Ambiguous Customer: Effective Multi-Channel Tracking
June 5, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
-
Beyond Last Touch: Understanding Campaign Effectiveness
Quantcast
May 20, 2013 -
Display Ad Clickers Are Not Your Customers
Quantcast
May 20, 2013 -
Six Things You Need To Know About Real-Time Advertising
Quantcast
May 20, 2013
Jobs
-
ACCOUNT EXECUTIVE
ACCOUNT EXECUTIVE (BusinessOnline) - San Diego COMPANY DESCRIPTION The digital world is rapidly evolving making it an exciting time... -
DIGITAL MARKETING ACCOUNT DIRECTOR
DIGITAL MARKETING ACCOUNT DIRECTOR (BusinessOnline) - San Diego https://www.smartrecruiters.com/BusinessOnline/72180171 COMPANY DESCRIPTION... -
Operational Manager
Operational Manager (Boost Media, Inc. (BoostCTR)) - San Francisco BoostCTR is an online solution that allows AdWords, adCenter...
|
|
|
Incisive Interactive Marketing LLC. 2013 All rights reserved.
55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
