A Brief History of Digital Ad Buying and Selling

Jun 30, 2010 - A look at how ad buying got to where it is today and where it's headed. First in a three-part series. Comments

Embracing Real-Time Attribution Models

Jun 2, 2010 - How can we evaluate the touchpoints that a brand and a consumer make along a purchase path to determine how to divide the credit given for an acquisition accurately? Comments

Looking For the Look-Alikes

May 5, 2010 - Assuming that look-alike consumers behave like existing customers, do these types of targeted campaigns have higher conversion rates? Comments

Negative Value Audience Targeting

Apr 7, 2010 - Try ruling out consumers who would make a lousy candidate for your offer. Comments

Go, and Target No More?

Mar 10, 2010 - Is the Center for Digital Democracy on a witch hunt against behavioral targeting? Will this really prevent abuses of online targeting technologies? Comments

Predicting Future Behaviors

Feb 10, 2010 - While predictive targeting is not an exact science, it still holds potential for marketers. Comments

Advertising in the Attention Economy

Jan 13, 2010 - Winning the attention of consumers has become the currency of the online world. What are you expecting to get in return for your online marketing efforts? Comments

The Power of Retargeting

Dec 16, 2009 - Effective advertising requires moving a consumer from learning about a product to becoming a customer. Here's where retargeting fits in. Comments

Just-In-Time Target Marketing

Nov 18, 2009 - Tips on how advertisers can identify their target audience by using today's behavioral targeting tools and methodologies. Comments

Tools for Semantic Targeting

Oct 21, 2009 - Can semantic targeting help advertisers reach their target audiences while simultaneously protecting their brands? A look at three semantic targeting vendors. Comments

Lessons in Behavioral Targeting From a Dog

Sep 23, 2009 - What behavioral cues should you look for in order to meet future needs of your prospects and customers? Comments

The Audience-Targeting Family Tree

Aug 26, 2009 - A look at different types of behavioral targeting offerings and how they're used. Comments

Privacy Versus Targeting: Drawing Battle Lines

Jul 29, 2009 - Will principles embraced by the Interactive Advertising Bureau and other industry stave off more stringent oversight of behavioral marketing? Comments

The Dark Underbelly of Random Chance Targeting

Jul 1, 2009 - Using reach and frequency to getting a message out to an audience is a nonstarter today. HabitatUK learned the hard way on Twitter. Comments

Targeting Non-Intenders

Jun 3, 2009 - Every year, 37 cents of every marketing dollar in North America is spent reaching the wrong consumers. Comments

AudienceScience: What's In a Name?

May 6, 2009 - Revenue Science changes its name, raising the question: will its services change? Comments

The Paradox of Consumer Targeting

Apr 8, 2009 - Google jumps into behavioral marketing, tailoring ads that consumers receive based on recent surfing behaviors. Comments

The Search for Hidden Meaning

Jun 29, 2005 - Each ad has a specific message for a specific demographic or target audience. But hidden meanings and biases can obscure the message. Comments

Let Consumers Tell You What They Want

Jun 15, 2005 - Need to reach a target market without really knowing who they are or where they dwell? Ask consumers to lend a hand. Comments

Catch Me If You Can

Jun 1, 2005 - To what extent do surfing habits indicate intent to buy? Comments

Rich in Satisfaction

May 20, 2005 - If you want to know why consumers don't click on ads, ask yourself why you don't click on them. Comments

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