Marketing News & Expert Advice
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When the Message Is the Medium
Jun 27, 2000 - You hear the phrase "Hot Silicon Valley PR agency" and what comes to mind? An agency putting together cutting-edge communications in new media for a hot roster of the hottest dot-coms? Well, Gene's here to tell you about an agency that doesn't quite fit this picture yet deserves the label. In fact... Comments
Help! We Just Fired Our PR Firm...
Jun 20, 2000 - So, you just fired your PR agency... Maybe thinking about doing PR in-house? Here are a few tips. Calibrate your expectations. There's no silver bullet here. The publicity end of PR is tough work. It means digging out the story and presenting it among... Comments
The Buzzies -- And the Tools to Get You There
Jun 13, 2000 - At a major publishers conference, the award for the most innovative online public relations program was given to... no one. In the opinion of the judges, no online public relations program exhibited award-winning creative spark and innovation. You... Comments
Quick -- Send in the Clowns
Jun 6, 2000 - PR used to be the clown prince of business. Now it's a technically efficient profession, marching suit to suit with advertising, research, media and the MIS department. PR processes are clearly orders of magnitude faster today. Practitioners have access... Comments
The Schizophrenic World of Public Relations
May 30, 2000 - Neither public nor much about relations, public relations was always a misleading term to describe what actually takes place in PR agencies and corporate cubicles. These days, the definition has contracted further. But the business never strayed far... Comments
In Praise of Fl@cks
May 23, 2000 - What a time to kick off a series of columns about the new turbo-charged practice of public relations! Not since the invention of spin, buzz, and deniability has the PR business been so pummeled. PR and journalism are undergoing a remarkable transformation... Comments
The Care and Feeding of Marketing Viruses
Apr 17, 2000 - The Internet is a giant petri dish, swollen with nutrients, heated by the fast-click, nanosecond acquisitiveness of worldwide users. We're all in there doing the Australian crawl in a stew of goods, services and messages, bumping up against one another... Comments
WebTV Networks Launches "Click-To-Video" Ads
Dec 15, 1998 - WebTV Networks Inc. launched what it calls Click-To-Video ads, a service that allows advertisersto leverage both television and online media. Comments
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