Marketing News & Expert Advice
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SEO Grab Bag
May 16, 2001 - The major search engines and directories have made significant changes this year. Fortunately, Paul offers advice on a variety of topics to help make better sense of it all. Comments
Go Ahead... Ask Jeeves
Dec 20, 2000 - Find out why Ask Jeeves offers deeper insight into visitors' interests and concerns, thereby providing a highly targeted environment that directs them to relevant answers. Comments
Studying Pay-for-Position Campaign Results
Dec 13, 2000 - There is never any one right solution when it comes to running a good SEO campaign, but pay for position could be a vital component. Comments
Paid Search Links Push for a Piece of the Pie
Dec 6, 2000 - What's in it for the buyers of paid links on search engines? Paul shares the pros and cons from ClickZ readers and discusses the future of search engine optimization in light of the GoTo.com business model. Comments
The Homogenization of Web Search
Nov 29, 2000 - GoTo.com and its partners have homogenized the Internet search experience with paid-for links above the fold. But when people search Yahoo!, LookSmart, FAST, Google, or any Inktomi-based engine, they'll get an unbiased representation of robot-spidered... Comments
Content Strategies for Top Search Engine Rankings
Nov 22, 2000 - If you're able to capture good-quality, targeted search engine traffic, you're well on your way to reaching your branding and other marketing objectives. Today's tactic: optimizing page content. Comments
Selecting a Search Engine Optimization (SEO) Agency
Nov 15, 2000 - Many dot-com marketing managers have faced the task of optimizing their web sites' presence in search engines -- only to be disappointed with the results. Paul's here with some key points to keep in mind as you select the right SEO agency. Comments
The Four Search Engines to be Listed in and Why
Nov 8, 2000 - You want searchers to find you wherever they go to conduct their searches. Of course. But which engines really count? Paul looks at the numbers and what they have to say about YOUR listing strategy. Comments
Choose Your Words With Care
Nov 1, 2000 - So you're on your way to identifying the keywords and key phrases most likely to drive targeted traffic to your site. Great. But before you make your final selection, be sure to read Paul's tips on avoiding common errors. Comments
Finding the Keywords That Will Help Customers Find You
Oct 25, 2000 - As more and more web sites join the web -- currently about 300,000 home pages are added each week -- and more and more people go online to shop for services or goods, the importance of search engine optimization increases. "Build it and they will come... Comments
Create User Loyalty by Improving Search Capability
Oct 18, 2000 - Why do so many B2B sites fail? Could it be that it's just too difficult for their potential customers to find what they're looking for? A recent report describes widespread weaknesses in sites' search capabilities. Paul interviewed several of the industry... Comments
Seeding the Engines: Part 2
Apr 18, 2001 - A search engine campaign is an ongoing process that goes beyond achieving a favorable position. But by incorporating Paul's key tasks into your overall campaign, you'll seed the search engines and directories you want most. Comments
Seeding the Engines: Part 1
Apr 11, 2001 - Have you ever outsourced or self-submitted your site only to find that you didn't get listed or well positioned in the search engines you wanted? Well, performing Paul's four tasks makes the optimization process sure-fire. Comments
AltaVista: Ready for Takeoff
Mar 14, 2001 - With all the talk about whether or not search engines will be around tomorrow, Paul highlights the changes at AltaVista, focusing on its search capabilities as they soar to new heights. Comments
The Viability of Search Engine Traffic: Proof in Numbers
Feb 14, 2001 - Is it worth considering search engine optimization (SEO) for driving traffic to your online business? Paul believes the stats speak volumes. Comments
NeoPlanet Lays Off 40% its Staff
Feb 8, 2001 - Tempe, Ariz.-based browsers company cuts employees and switches business model. Comments
Outsourcing Versus Staying In-House
Feb 7, 2001 - Is it better to outsource a search engine optimization (SEO) campaign or develop it in-house? Paul gives you the pros and cons. Comments
Are You in the Dark About SEO Pricing?
Jan 31, 2001 - Are you confused about search engine optimization fees and pricing? Paul's answer not only sheds some light on the question, but also shows us how we can be happier campers, too. Comments
Getting Listed: Doing It Right
Jan 10, 2001 - Each search engine and directory has specific requirements for a "request to be listed." Here's why it's important to verify and confirm submissions and what to expect from a reputable search engine traffic agency. Comments
Boost Your Rankings
Jan 3, 2001 - Are you paying attention to the traffic you get from search engines and directories? A quick review of your search engine optimization (SEO) strategies might just boost your rankings. Comments
Two Key Elements of Your SEO Plan
Dec 27, 2000 - Find out why Paul believes Yahoo! Business Express and LookSmart Express Submit listings are the two key and integral elements of any search engine optimization (SEO) plan. Comments
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