Marketing News & Expert Advice
|
|
|
The Dreaded GRP
Aug 20, 2012 - It's time to make peace with the fact that adopting the GRP for digital video is a critical step toward evolving the metric. Comments
The Missed Opportunity With Mobile
Mar 7, 2011 - Focusing entirely on the "out and about" consumer misses a significant opportunity. Comments
CES 2011 Highlights
Jan 10, 2011 - A look at two trends that have significant implications for marketers. Comments
Can Digital Save OOH?
Dec 14, 2010 - Digital capabilities in out-of-home advertising are opening up new possibilities for modern-day marketers. Comments
Wicked Cool DOOH: 6 Examples
Nov 16, 2010 -
Six innovative examples of digital out-of-home marketing experiences.
Comments
Strikin' It Rich - The Mobile Rich Media Revolution
Sep 21, 2010 - Nine examples of agencies and marketers leveraging mobile rich media, such as full-page interstitials, expanding ads, page takeovers, and streaming video. Comments
6 Reasons Why Retailers Must Adopt Mobile Marketing
Aug 24, 2010 - Retail needs mobile. And mobile needs retail. Consumers expect solid service and integration between digital platforms, with mobile at the center. Comments
5 Ways to Put Video to Work for Your Brand
Jul 27, 2010 - Important lessons to be learned when planning a social video strategy. Comments
Digitalization of Grocery Shopping
Jun 1, 2010 - Four examples of how mobile apps and devices are changing the way we shop. Comments
Digitalization of Retail
May 4, 2010 - A look at how technologies are reinventing the retail experience. In part 1 of 2, we'll look at the considered purchase. Comments
CTIA 2010: Innovations in Mobile
Apr 6, 2010 - Faster wireless mobile service and stunning smartphones will bring new opportunities for brands and retailers. Comments
Live TV Flight
May 3, 2012 - Choice, control, and general on-demand access are becoming the expectation rather than the exception. Comments
5 Trends Shaping the Mobile Market
Feb 7, 2012 - Opportunities for marketers to connect with their audiences on mobile devices this year. Comments
Converged TV: 8 Predictions
Jan 9, 2012 - As CES 2012 kicks off, digital marketers highlight key trends and shifts in consumer behavior. Comments
The Art of Mobile Multitasking
Dec 12, 2011 - What are consumers doing on their mobile devices while watching TV? Comments
Thank You, Steve
Oct 17, 2011 - One of the most rewarding and inspiring moments of my career came from one word. Comments
Is TV Addressability DOA?
Aug 22, 2011 - Three complications that arise from addressable TV and what to do about it. Comments
Microsoft Kinect: A Massively Disruptive Platform
Jul 25, 2011 - Motion-sensing technology holds tremendous promise for entertainment experiences, marketing and more. Comments
3 Reasons AirPlay Mirroring Is the Most Important Feature of iOS 5
Jun 27, 2011 - Apple's AirPlay Mirroring will open up a bevy of new opportunities for content (or app) producers and marketers alike. Comments
A 2D Barcode Killer, SoLoMo Apps, and Kinect Hacks
May 2, 2011 - A look at the trends and technologies that could change customer engagement. Comments
The Expectation Epidemic
Apr 4, 2011 - Digital technologies are driving massive disruption and rapid change in consumer behavior and expectations. Comments
MOST READ
COMMENTS
UPCOMING EVENTS
-
May 29-30, 2013
-
June 12-14, 2013
-
September 10-14, 2013
-
September 16-18, 2013
-
November 4-7, 2013
WEBINARS
- Know your Ambiguous Customer: Effective Multi-Channel Tracking
June 5, 2013
1:00pm ET / 10:00am PT
- Google Plus Your Organic Strategy or Google Negative Your Rankings and Traffic!
June 20, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
-
Webinar: Reach More Customers - Expanding your campaigns and optimizing for Canada, Bing
ClickZ Academy
May 23, 2013 -
Beyond Last Touch: Understanding Campaign Effectiveness
Quantcast
May 20, 2013 -
Display Ad Clickers Are Not Your Customers
Quantcast
May 20, 2013
Jobs
-
ACCOUNT EXECUTIVE
ACCOUNT EXECUTIVE (BusinessOnline) - San Diego COMPANY DESCRIPTION The digital world is rapidly evolving making it an exciting time... -
DIGITAL MARKETING ACCOUNT DIRECTOR
DIGITAL MARKETING ACCOUNT DIRECTOR (BusinessOnline) - San Diego https://www.smartrecruiters.com/BusinessOnline/72180171 COMPANY DESCRIPTION... -
Operational Manager
Operational Manager (Boost Media, Inc. (BoostCTR)) - San Francisco BoostCTR is an online solution that allows AdWords, adCenter...
|
|
|
Incisive Interactive Marketing LLC. 2013 All rights reserved.
55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
