Convergence: It's Back

May 19, 2008 - Emerging digital out-of-home experiences will redefine how we tell stories to our audiences. Here's why. Comments

Reports of TV's Death Greatly Exaggerated, Part 1

Apr 21, 2008 - TV isn't dead. It's not even dying. It's just going digital. Comments

The Mobile Phone as a Marketing Platform

Mar 24, 2008 - Interactive television arrives, but it's not in a set-top box. Comments

Digital Commerce: In and Out of the Dressing Room

Feb 25, 2008 - Retailers can leverage emerging immersive platforms to create new brand experiences. Comments

Must-See TV Spots

Jan 28, 2008 - Even ad-skipping DVR users can be induced to watch commercials. But will they deliver? Comments

Mobile's Breakaway Year

Dec 3, 2007 - This year, mobile proved itself to be the centerpiece of integrated marketing campaigns. Next year, integrated marketing will get even more interesting. Comments

Bringing Accountability into the Living Room

Nov 5, 2007 - Digital TV metrics: the current sources and some potential insights and applications. Comments

Reports of TV's Death Greatly Exaggerated, Part 3

Oct 8, 2007 - Video on demand requires marketers to give customers and prospects more of what they want. Third in a series. Comments

Reports of TV's Death Greatly Exaggerated, Part 2

Sep 10, 2007 - Cranking up TV ad relevance with modular spots. Second in a series. Comments

Reports of TV's Death Greatly Exaggerated, Part 1

Aug 13, 2007 - TV isn't dead. It's not even dying. It's just going digital. Comments

Making Video Advertising Accountable to Consumers

Jul 16, 2007 - We're in the midst of another accountability evolution, this time with Web 2.0 technology. Comments

Innovation Isn't a Clean Sport

Jun 18, 2007 - A few basic best practices for navigating these emerging platforms Comments

Don't Call It Advertising

May 21, 2007 - The ad industry must find ways to market online content that's relevant and interesting. Comments

Interactivity's Meaning for Marketers

Mar 26, 2007 - Interactivity is so much more than a direct-response trigger. Comments

Listening Technologies and Word of Mouth

Feb 26, 2007 - Tools help marketers listen to consumers before they develop a word-of-mouth strategy. Comments

Video Search Catches Up With Video Tagging

Jan 29, 2007 - What consumers want, when they want it. Enter video tagging Comments

Are You Ready for Ubiquitous Interactivity?

Dec 4, 2006 - It's time to free interactivity from the Internet and apply it to all media. Comments

User Control as an Opportunity

Nov 6, 2006 - Consumer control is perhaps the greatest opportunity the marketing world has ever faced. Comments

In-Banner Video Advertising

Oct 9, 2006 - Interesting innovations and experiments in in-banner video advertising. Comments

Making Video Advertising Accountable to Consumers

Sep 11, 2006 - We're in the midst of another accountability evolution, this time with Web 2.0 technology. Comments

Web Sites: Best Practices or Creativity?

Aug 14, 2006 - The Web site is replacing the :30 spot as the central expression of a brand. Tips to make your site stand out from your competitors'. Comments

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