Marketing News & Expert Advice
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Convergence: It's Back
May 19, 2008 - Emerging digital out-of-home experiences will redefine how we tell stories to our audiences. Here's why. Comments
Innovation Isn't a Clean Sport
Jun 18, 2007 - A few basic best practices for navigating these emerging platforms Comments
Don't Call It Advertising
May 21, 2007 - The ad industry must find ways to market online content that's relevant and interesting. Comments
Interactivity's Meaning for Marketers
Mar 26, 2007 - Interactivity is so much more than a direct-response trigger. Comments
Listening Technologies and Word of Mouth
Feb 26, 2007 - Tools help marketers listen to consumers before they develop a word-of-mouth strategy. Comments
Video Search Catches Up With Video Tagging
Jan 29, 2007 - What consumers want, when they want it. Enter video tagging Comments
Are You Ready for Ubiquitous Interactivity?
Dec 4, 2006 - It's time to free interactivity from the Internet and apply it to all media. Comments
User Control as an Opportunity
Nov 6, 2006 - Consumer control is perhaps the greatest opportunity the marketing world has ever faced. Comments
In-Banner Video Advertising
Oct 9, 2006 - Interesting innovations and experiments in in-banner video advertising. Comments
Making Video Advertising Accountable to Consumers
Sep 11, 2006 - We're in the midst of another accountability evolution, this time with Web 2.0 technology. Comments
Web Sites: Best Practices or Creativity?
Aug 14, 2006 - The Web site is replacing the :30 spot as the central expression of a brand. Tips to make your site stand out from your competitors'. Comments
Reports of TV's Death Greatly Exaggerated, Part 1
Apr 21, 2008 - TV isn't dead. It's not even dying. It's just going digital. Comments
The Mobile Phone as a Marketing Platform
Mar 24, 2008 - Interactive television arrives, but it's not in a set-top box. Comments
Digital Commerce: In and Out of the Dressing Room
Feb 25, 2008 - Retailers can leverage emerging immersive platforms to create new brand experiences. Comments
Must-See TV Spots
Jan 28, 2008 - Even ad-skipping DVR users can be induced to watch commercials. But will they deliver? Comments
Mobile's Breakaway Year
Dec 3, 2007 - This year, mobile proved itself to be the centerpiece of integrated marketing campaigns. Next year, integrated marketing will get even more interesting. Comments
Bringing Accountability into the Living Room
Nov 5, 2007 - Digital TV metrics: the current sources and some potential insights and applications. Comments
Reports of TV's Death Greatly Exaggerated, Part 3
Oct 8, 2007 - Video on demand requires marketers to give customers and prospects more of what they want. Third in a series. Comments
Reports of TV's Death Greatly Exaggerated, Part 2
Sep 10, 2007 - Cranking up TV ad relevance with modular spots. Second in a series. Comments
Reports of TV's Death Greatly Exaggerated, Part 1
Aug 13, 2007 - TV isn't dead. It's not even dying. It's just going digital. Comments
Making Video Advertising Accountable to Consumers
Jul 16, 2007 - We're in the midst of another accountability evolution, this time with Web 2.0 technology. Comments
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