Google Toolbar's AutoLink and the Need for Opt-Out, Part 1

Mar 9, 2005 - With its newest toolbar feature, Google gets controversial -- particularly with publishers. A look at the pros and cons of AutoLink. Part one of a series. Comments

MSN Search Officially Switches to Its Own Technology

Feb 9, 2005 - Nearly two years after announcing it would develop its own search technology, MSN Search now offers results from its own search engine. Comments

Looking Back, Looking Ahead: Developments With Consumer Search, Part 2

Jan 26, 2005 - How Web search will morph into consumer search. Part two of a two-part series. Comments

Looking Back, Looking Ahead: Developments With Consumer Search, Part 1

Jan 12, 2005 - This year, Web search will morph into consumer search. Part one of a two-part series. Comments

Google Scholar Offers Access to Academic Information

Nov 24, 2004 - The new Google Scholar search service provides the ability to search for scholarly literature across the Web. Comments

A Closer Look at Google Desktop Search

Nov 10, 2004 - Google Desktop Search allows people to scan their computers for information the same way they use Google to search the Web. Its ease of use and how it enhances the Google search experience make it a compelling product. Comments

Essentials of Search Engine Submission

Nov 3, 2004 - The basics of getting your site listed with search engines. Comments

Privacy and Desktop Search: A Closer Look

Oct 20, 2004 - A new era of desktop search is coming. With it come new search privacy issues. If you’ve protected your data the way you always should, no problem. If not, it’s time you did. Comments

Google Print Opens Wide to Publishers

Oct 13, 2004 - Google Print is set for a huge content expansion, which will boost Google’s ad inventory. Comments

Google Ad Policies to Be Publicly Expanded

Sep 29, 2004 - Google's planning to greatly expand its editorial guidelines online, providing a better idea of what it accepts on the advertising front. Comments

Overture’s Shift to Default Broad Match

Sep 22, 2004 - Overture will shortly make a major switch to matching terms on a broad basis. How will it affect advertisers? Comments

Lawsuit Filed Over Search and Gambling Ads

Sep 1, 2004 - Yahoo!, Google, and major Web sites are named in a suit targeting search ads for online gambling sites. Comments

MSN Search Gets New Look; Microsoft Gets New Search Engine, Part 2

Jul 14, 2004 - Microsoft released a public preview of its long-awaited Web search technology. It also gave a facelift to its popular MSN Search site that remains powered by Yahoo's search technology and dropped paid inclusion listings there. Part two of two. Comments

MSN Search Gets New Look; Microsoft Gets New Search Engine, Part 1

Jul 7, 2004 - Microsoft released a public preview of its long-awaited Web search technology. It also gave a facelift to its popular MSN Search site that remains powered by Yahoo's search technology and dropped paid inclusion listings there. Part one of two. Comments

Going Beyond FTC Paid Inclusion Disclosure Guidelines

Jun 30, 2004 - How Yahoo! might go beyond FTC paid-inclusion guidelines to rebuild faith in paid inclusion’s effect on relevancy and its listings in general. Comments

The Paid Inclusion Dinosaur

Jun 23, 2004 - Why would Yahoo! and other search engines do paid inclusion? Money’s a big reason -- the ability to earn off otherwise-free listings. But paid inclusion gambles that relevancy won’t be hurt. A look at the bet Yahoo made and alternatives it could have... Comments

Yahoo! Reawakens the Paid Inclusion Debate

Jun 16, 2004 - The Search War continues with Yahoo’s paid inclusion program. Comments

Spam Rules Require Effective Spam Police

Jun 2, 2004 - What it takes to police search engine spam and how to protect yourself. Comments

More Than a Search Engine

May 19, 2004 - Those five words ushered in a dark era for search a few years ago. Now, they’re being uttered again. Comments

Google PageRank, Meet Yahoo! Web Rank

May 12, 2004 - There’s no stopping a bad idea. What’s good for Google is good for Yahoo. Comments

Search Wars: Battle of the Search Superpowers

May 5, 2004 - Clash of the superpowers: Google, Yahoo!, and MSN vie to control search technology. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

Jobs

    • Interactive Product Manager
      Interactive Product Manager (Western Governors University) - Salt Lake CityWestern Governors University, one of the 20 largest universities...
    • SEO Senior Analyst
      SEO Senior Analyst (University of Phoenix (Apollo Education Group)) - San FranciscoSEO Senior Analyst   Position Summary...
    • SEM & Biddable Media Manager
      SEM & Biddable Media Manager (Kepler Group LLC) - New YorkAs an Optimization & Innovation Manager at Kepler Group, you will be on the bleeding...