Marketing News & Expert Advice
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The Web's Hippie Period Is Over
It was good to experiment and explore, but that wild ride is over. Time to organize your content.
Building Successful Brands on the Web
Online branding: Forget everything you learned from print and TV.
How to Demonstrate Your Intranet Delivers Value
Assessing the value of your intranet (or justifying a budget to build one).
Measure the Value of Your Content
What's your content worth? Why use content over other communication channels?
It Comes Down to the Words
Words are your site's most precious asset -- or worst liability.
Demystifying Content Management
Content management is a bubbling vat of hyperbole. It's time for some simple language.
A Class in Classification
If you work with information, you probably need to brush up your classification skills.
Your Site Needs a Schedule
Why sticking to a schedule is good for you, your readers, and business in general.
Iterative Design Can Be Lazy Design
You're in charge of a large Web site. Need help to make it better? Develop a common set of design standards, so your site will be easier and more cost-effective to manage.
Seven Skills You Need to Manage Your Web Site
Whether you manage an intranet or an e-commerce Web site, these are the seven skills you need to master.
Why Someone Should Be in Charge of Your Web Site
Organic growth is great when it comes to vegetables and fruits, not when it comes to your Web site.
Design for the Stupid
People can be stupid. Designers who don't take this into account aren't any smarter.
Your Web Site Should Have an Opinion
Facts are important. But which facts are more important than others? Your Web site should let people know.
Designing Web Navigation: Traffic Light, Not Neon Light
Save the bells and whistle for something else. Here's how to make Web navigation clear, functional, and useable.
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