Marketing News & Expert Advice
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Web Classification Is Essential
Nov 29, 2001 - Before you build your Web site, take some time to do the upfront chores that'll ensure you'll have a firm foundation. Comments
The Web's Credibility Problem
Jun 7, 2001 - The Web's credibility problem is widespread and growing. At the heart of the problem is the myth that industry can police itself. But remember the buzz years? Many of us took turns inflating the Internet bubble... Comments
Creating Content Collaboratively
May 24, 2001 - The Internet has initiated a new age of collaboration for creating content. What factors encourage collaborative content? When does collaborative writing work best? And how can people collaborate better? Join Gerry for a few minutes and find out. Comments
Web Navigation Design Principles: Part 5
May 17, 2001 - No matter how good the navigation design, there will always be people who get confused, especially on large Web sites. Here's how to help your site users find what they want. Comments
Web Navigation Design Principles: Part 4
May 10, 2001 - It's important to follow Web conventions when designing your site so people won't be confused. Here is a selection of the navigation and classification conventions used on the Web. Comments
Web Navigation Design Principles: Part 3
May 3, 2001 - The third fundamental principle in Web navigation design is to provide context and to be consistent. Gerry tells you how to accomplish this and why it's important. Comments
Web Navigation Design Principles: Part 2
Apr 26, 2001 - The second fundamental principle of Web design is to let readers know where they are, where they've been, and where they're going. Gerry tells you how to accomplish this and why it's important. Comments
Web Navigation Design Principles: Part 1
Apr 19, 2001 - The fundamental principle of navigation design is that you should design for the reader -- the person who uses the Web site. Here's how to do just that by offering fast download times and multiple paths. Comments
Making Your Site Feedback-Friendly
Apr 12, 2001 - Customer feedback is critical to your business, and it's harder to achieve online versus offline. The first step is to make people aware that you value what they think. Gerry offers tips for getting the feedback you need. Comments
Boring Is Beautiful
Apr 5, 2001 - Consumers want simplicity, speed, and convenience. They come to your site to find information. Make life easy for them, and they'll thank you with their business. Comments
What Is Design?
Mar 29, 2001 - Has design gone wrong on the Web? Young designers believe the hype that style is all that matters. Gerry believes Web design should be centered around content. Some call it information architecture. Comments
How Free Content Has Damaged the Content Industry
Nov 8, 2001 - The idea that content is cheap and easy to produce is pervading our society, but this misguided mindset is sure to result in a major shakeout. Comments
Humans Beat Technology Every Time
Oct 25, 2001 - The more information is out there, the more critical it is that a human gets involved with a Web site's content. Comments
Fast-Downloading, Information-Rich Web Sites
Sep 27, 2001 - When people come to a Web site, they are invariably looking for information. They don't want to hang around. They don't want to be left waiting. The best Web site is the one that gets them to the right content in the fastest time. Comments
The Information Society Is Alive and Well
Sep 13, 2001 - The PC is like a big elephant trying to wiggle its way through a tiny pipe. It has all this potential for power that can't be tapped without a broadband-based Internet. And although consumers don't want bigger elephants, they still want more information... Comments
Broken Links and Poor Information Architecture Design
Aug 30, 2001 - Links are an essential infrastructure allowing Web content to be navigable. Without links, you might as well pile all the billions of documents on the Web into one huge container. Link management is therefore an important part of running a Web site. Comments
Waiting for Broadband
Aug 16, 2001 - On the surface, broadband use is undergoing healthy growth. But the broadband industry is in turmoil. And the average household isn't about to fork out the extra cash. The reality is that broadband access for the masses is at least five years away. Comments
Get Your Facts Straight
Aug 2, 2001 - Fact checking ensures that the appropriate corrections are made, but it is a difficult and time-consuming process. Even in traditional publishing, it is often not properly done. Gerry offers some tips on how to do it right. Comments
Content: Time Saved Versus Time Spent
Jul 19, 2001 - We are now in the middle of a transition, and everything that has to do with content is changing. It's a period in which the focus will be on the value of content and how to make a profit from delivering that value to the reader. Comments
The Text Revolution
Jul 5, 2001 - Words are back, and we've all got them. The Text Generation is all around us. Billions of text messages are being sent over mobile phones and in online chats. Young people took to words and created a new craze. How could words become so cool? Comments
Content Is Not a Technology Issue
Jun 21, 2001 - The wrong people are in charge of too many content projects. Content is not a technology problem. Content is about people. And people who understand content are enthused by the content itself, not the technology that is used to deliver it. Comments
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