Marketing News & Expert Advice
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Marketing to the Distracted Consumer
Oct 24, 2011 - Is anyone really paying attention? Comments
The Gamification Hype Cycle
Apr 25, 2011 - When considering whether or not to "gamify" your brand, it's important to apply the lessons learned from previous hype cycles. Part two in a two-part series. Comments
The Gamification Evolution
Apr 11, 2011 - The gamification movement seeks to take video game elements and apply them to the real world to incentivize customers and build loyalty. Part one in a two-part series. Comments
Going Up Against the Old Guard
Mar 28, 2011 - Inspiration (and sometimes new insights) can come from some very unexpected places. Comments
Move Over Google
Mar 14, 2011 - Will new search company Blekko be the next Google? Only time will tell. Comments
Convergence Comes in Small Packages
Feb 28, 2011 - The dream of "convergence" had centered on the television. But no longer. Comments
Learned Helplessness in Marketing
Feb 14, 2011 - You must truly understand the characteristics of the media you're using to communicate with consumers. Comments
Trends to Watch in 2011
Jan 3, 2011 - Preparing for the always-on, always connected social consumer, tougher Internet restrictions, and dot-bomb 2.0. Comments
10 Guidelines for Creating Great Social Media Content
Dec 20, 2010 - Creating media that can "go viral" is a lot like becoming a successful stand-up comic. Comments
3 Reasons Why Online Marketing Is Headed for Turbulent Times
Dec 6, 2010 - Marketers should be worried about disturbing trends involving telecom companies, the U.S. government, and ISPs. Comments
How to Avoid Building a Disposable App
Nov 22, 2010 - Getting consumers to download a cool app, widget, or game is the easy part. Comments
Steve Jobs: 1955-2011
Oct 10, 2011 - An Apple II+ changes a life, one byte at a time. Comments
Facebook's Redesign: Will It Connect?
Sep 26, 2011 - A technique to evaluate big ideas in digital media. Comments
Become a Content Curation King
Aug 29, 2011 - Nine ways to make curation work for your brand. Comments
Higher Education and Old Media: More Similar Than You Think
Aug 15, 2011 - Seven characteristics college shares with old media and five reasons marketers should care what's going on in higher ed. Comments
7 Radical Disruptions to Business
Aug 1, 2011 - Trends that rocked business as we know it. Comments
Dear Entertainment Industry: It's Me, Sean
Jul 18, 2011 - How to revive an on-again, off-again relationship with yours truly. Comments
Hot' Doesn't Equal 'Profitable
Jun 20, 2011 - Nine new lessons to learn if you want to avoid the mistakes of the past. Comments
How to Avoid Mobile Site Suckage
Jun 6, 2011 - The mobile web is different. And so are mobile users. Here are eight differences you must understand to create a successful mobile presence. Comments
Personal Digital Content: What It Means for Marketers
May 23, 2011 - Consumers are changing the way they access digital content. Marketers must change, too. Comments
Clients: The Mysterious Creature
May 9, 2011 - Four insights into what clients want and how you can give it to them. Comments
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