Marketing to the Distracted Consumer

Oct 24, 2011 - Is anyone really paying attention? Comments

Steve Jobs: 1955-2011

Oct 10, 2011 - An Apple II+ changes a life, one byte at a time. Comments

Facebook's Redesign: Will It Connect?

Sep 26, 2011 - A technique to evaluate big ideas in digital media. Comments

Become a Content Curation King

Aug 29, 2011 - Nine ways to make curation work for your brand. Comments

Higher Education and Old Media: More Similar Than You Think

Aug 15, 2011 - Seven characteristics college shares with old media and five reasons marketers should care what's going on in higher ed. Comments

7 Radical Disruptions to Business

Aug 1, 2011 - Trends that rocked business as we know it. Comments

Dear Entertainment Industry: It's Me, Sean

Jul 18, 2011 - How to revive an on-again, off-again relationship with yours truly. Comments

Hot' Doesn't Equal 'Profitable

Jun 20, 2011 - Nine new lessons to learn if you want to avoid the mistakes of the past. Comments

How to Avoid Mobile Site Suckage

Jun 6, 2011 - The mobile web is different. And so are mobile users. Here are eight differences you must understand to create a successful mobile presence. Comments

Personal Digital Content: What It Means for Marketers

May 23, 2011 - Consumers are changing the way they access digital content. Marketers must change, too. Comments

Clients: The Mysterious Creature

May 9, 2011 - Four insights into what clients want and how you can give it to them. Comments

The Gamification Hype Cycle

Apr 25, 2011 - When considering whether or not to "gamify" your brand, it's important to apply the lessons learned from previous hype cycles. Part two in a two-part series. Comments

The Gamification Evolution

Apr 11, 2011 - The gamification movement seeks to take video game elements and apply them to the real world to incentivize customers and build loyalty. Part one in a two-part series. Comments

Going Up Against the Old Guard

Mar 28, 2011 - Inspiration (and sometimes new insights) can come from some very unexpected places. Comments

Move Over Google

Mar 14, 2011 - Will new search company Blekko be the next Google? Only time will tell. Comments

Convergence Comes in Small Packages

Feb 28, 2011 - The dream of "convergence" had centered on the television. But no longer. Comments

Learned Helplessness in Marketing

Feb 14, 2011 - You must truly understand the characteristics of the media you're using to communicate with consumers. Comments

Trends to Watch in 2011

Jan 3, 2011 - Preparing for the always-on, always connected social consumer, tougher Internet restrictions, and dot-bomb 2.0. Comments

10 Guidelines for Creating Great Social Media Content

Dec 20, 2010 - Creating media that can "go viral" is a lot like becoming a successful stand-up comic. Comments

3 Reasons Why Online Marketing Is Headed for Turbulent Times

Dec 6, 2010 - Marketers should be worried about disturbing trends involving telecom companies, the U.S. government, and ISPs. Comments

How to Avoid Building a Disposable App

Nov 22, 2010 - Getting consumers to download a cool app, widget, or game is the easy part. Comments

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