Marketing to the Distracted Consumer

Oct 24, 2011 - Is anyone really paying attention? Comments

Steve Jobs: 1955-2011

Oct 10, 2011 - An Apple II+ changes a life, one byte at a time. Comments

Facebook's Redesign: Will It Connect?

Sep 26, 2011 - A technique to evaluate big ideas in digital media. Comments

Become a Content Curation King

Aug 29, 2011 - Nine ways to make curation work for your brand. Comments

Higher Education and Old Media: More Similar Than You Think

Aug 15, 2011 - Seven characteristics college shares with old media and five reasons marketers should care what's going on in higher ed. Comments

7 Radical Disruptions to Business

Aug 1, 2011 - Trends that rocked business as we know it. Comments

Dear Entertainment Industry: It's Me, Sean

Jul 18, 2011 - How to revive an on-again, off-again relationship with yours truly. Comments

Hot' Doesn't Equal 'Profitable

Jun 20, 2011 - Nine new lessons to learn if you want to avoid the mistakes of the past. Comments

How to Avoid Mobile Site Suckage

Jun 6, 2011 - The mobile web is different. And so are mobile users. Here are eight differences you must understand to create a successful mobile presence. Comments

Personal Digital Content: What It Means for Marketers

May 23, 2011 - Consumers are changing the way they access digital content. Marketers must change, too. Comments

Clients: The Mysterious Creature

May 9, 2011 - Four insights into what clients want and how you can give it to them. Comments

The Gamification Hype Cycle

Apr 25, 2011 - When considering whether or not to "gamify" your brand, it's important to apply the lessons learned from previous hype cycles. Part two in a two-part series. Comments

The Gamification Evolution

Apr 11, 2011 - The gamification movement seeks to take video game elements and apply them to the real world to incentivize customers and build loyalty. Part one in a two-part series. Comments

Going Up Against the Old Guard

Mar 28, 2011 - Inspiration (and sometimes new insights) can come from some very unexpected places. Comments

Move Over Google

Mar 14, 2011 - Will new search company Blekko be the next Google? Only time will tell. Comments

Convergence Comes in Small Packages

Feb 28, 2011 - The dream of "convergence" had centered on the television. But no longer. Comments

Learned Helplessness in Marketing

Feb 14, 2011 - You must truly understand the characteristics of the media you're using to communicate with consumers. Comments

Trends to Watch in 2011

Jan 3, 2011 - Preparing for the always-on, always connected social consumer, tougher Internet restrictions, and dot-bomb 2.0. Comments

10 Guidelines for Creating Great Social Media Content

Dec 20, 2010 - Creating media that can "go viral" is a lot like becoming a successful stand-up comic. Comments

3 Reasons Why Online Marketing Is Headed for Turbulent Times

Dec 6, 2010 - Marketers should be worried about disturbing trends involving telecom companies, the U.S. government, and ISPs. Comments

How to Avoid Building a Disposable App

Nov 22, 2010 - Getting consumers to download a cool app, widget, or game is the easy part. Comments

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Digital Marketing Analyst
      Digital Marketing Analyst (GovLoop) - Washington D.C.Are you passionate about audience acquisition? Love effective copy and amazingly effective...
    • Product Specialist
      Product Specialist (Agora Inc. ) - BaltimoreDescription: The Product Specialist is hyper-focused on the customer experience and ensures that our...
    • Partnerships Senior Coordinator
      Partnerships Senior Coordinator (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for a Partnerships Senior Coordinator! Why join us? Our...