Marketing News & Expert Advice
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4 Ways Advertising Gets Tricky and Wacky
Nov 8, 2010 - As advertisers battle noise to get their messages across, have they gone too far? Comments
What to Do With Social Media
Apr 26, 2010 - It's important not to be reductive in how we think about social media marketing. It's not "brand" vs. "response." It's both. Comments
On the Internet, Let Freedom Ring
Apr 12, 2010 - Media dinosaurs must accept reality and stop halting innovation. Comments
The Power of Lo-Fi
Mar 29, 2010 - Should we all start putting out "crappy" ads? Comments
Is 'Hyperlocal' Just Hype?
Mar 1, 2010 - Why haven't hyperlocal sites taken off? Here are three reasons. Comments
What Apple's iPad Means for Marketers
Feb 1, 2010 - Online marketers will have to adjust their approaches because of this game-changing device. Here's why. Comments
My Wishes for the New Year
Jan 4, 2010 - Businesses will figure out how to really use Twitter. The Android phone will take off. Rupert Murdoch will eat humble pie. And 16 other wishes. Comments
A Social Media Strategy Checklist
Dec 21, 2009 - Ten steps to building a social media strategy that delivers. Comments
Non-Profits Need to Get Clued In to Social Media
Dec 7, 2009 - Tips for non-profits on how to use social media to their advantage and why they need to start. Comments
Tech Turkeys of 2009
Nov 23, 2009 - A list of companies threatened by new technologies and making big mistakes. Comments
Four Ways to Simplify a Mobile Marketing Campaign
Nov 9, 2009 - Verizon's smartphone could change the mobile marketing landscape. Comments
Narrowing the Gap Between Idea and Action
Oct 25, 2010 - When it comes to social media in advertising and marketing, how do we stop theorizing and start actualizing? Comments
The Future Is TV on Your TV...Over the Internet
Oct 11, 2010 - The revolution's waiting for a set of tools and standards that allow anyone to create streaming video content that can be streamed through set-top boxes. Comments
What's Holding Back 'Online' Video?
Sep 27, 2010 - The Blockbuster/Netflix story holds the key to understanding how the convergence of online video and television will evolve. Comments
The Great Click Debate
Aug 30, 2010 - Do people need to click on your ads for them to matter? Or is there value to getting exposure to the brand? Comments
Can Closed-Door Exclusive Social Networks Make Money?
Aug 16, 2010 - Private clubs that cater to the elite are popular offline. Will the same concept work online? Comments
Can "Hipness" Hurt Sales?
Aug 2, 2010 - Flashy ads are great when you're buying deodorant, but when making a serious purchase, like a car, you just want the facts. Comments
SLAPP-down
Jul 19, 2010 - Social media runs on trust and truth. Don't try to silence your consumers. Comments
Shifting Back Towards the Old World
Jun 21, 2010 - New feudal lords are emerging in digital publishing and advertising. Will anyone overthrow them? Comments
(Post) Modern Marketing Myths: Busted
Jun 7, 2010 - The top 10 digital marketing myths that are holding you back and how to move on from them. Comments
Private Social Network: An Oxymoron?
May 24, 2010 - As advertisers desire more access to personal data, more personal data inevitably becomes "public" by default. How can we maintain that delicate balance? Comments
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