The FTC's 'Big Blogger' Is Actually Our Friend

Oct 26, 2009 - Pay-for-endorsement rules won't put a damper on your marketing. Here's why. Comments

Eleven Lessons Mobile Marketers Can Learn From Search

Oct 12, 2009 - So if the mobile ad market is going to look a lot like search marketing, what can we learn from Google? Hint: It's a lot like throwing a good party. Comments

What Google's Sidewiki Means to Marketers

Sep 28, 2009 - In social media, a brand is created collaboratively and becomes the sum of all of its experiences and messages. Comments

What the Move to the 'Cloud' Means for Consumers and Marketers

Aug 31, 2009 - Consumers are ditching expensive computers and gaming consoles, yet spending more time online than ever before. Comments

Back to Basics in a Twitter Era

Aug 17, 2009 - Should small businesses take their modest marketing budgets and invest in the what-happens-to-be-cool-this-month basket? Comments

A Model for Social Media: HARO

Aug 3, 2009 - A service that links up reporters and sources offers six characteristics for a social media approach that can be applied to just about all businesses. Comments

Defining Social Media

Jul 20, 2009 - Social media are really just technologies that facilitate conversations. What's so new about that? Comments

Augmented Reality: Bringing It Down to Earth

Jul 6, 2009 - Experiments on the bleeding edge of augmented reality offer us a window into the future when the "real" and the "virtual" become indistinguishable. Comments

Bridging the Data Gap

Jun 22, 2009 - In the communications ecosystem, there's a huge gap between what each channel is doing and knowing how it affects the whole. Comments

Display and Search Advertising: Neither Cannot Stand Alone

Jun 8, 2009 - A new measurement system tracks how conversions happen when combining display advertising and search. It's just a start, but it's long overdue. Comments

Twitter's Long-Term Viability

May 11, 2009 - Beyond all the hype, is Twitter really a great advertising opportunity? Comments

In Social Networks, All Friends Are Not Created Equal

Apr 27, 2009 - As privacy decreases and the compartments we all maintain in our lives start to collapse, consumers will push back. The social networks must respond. Comments

The End of Ad Agencies as We Know Them

Apr 13, 2009 - Think "collective," not "company." Comments

Bridging the Gap Between Online and Offline

Mar 30, 2009 - The newest marketing technologies have come a long way from the :CueCat and DigiScent. Comments

Four Cheap or Free CRM Tools for Marketers

Mar 16, 2009 - Generating leads is one thing. Tracking leads that come in through your Web site or online marketing activities is vital if you're going to convert those leads into customers. Comments

A New Advertising Tool That's Truly Cool

Mar 2, 2009 - Display ads behave like search ads, combining the best features of search and display advertising. Comments

Down Economy? Common Sense Rules!

Feb 2, 2009 - Ten tips on how digital agencies can use common sense to ride out the downturn, plus three lessons from the 2001 crash. Comments

Why the Web Is Better Suited for News

Jan 5, 2009 - The sound of print's death rattle become louder and clearer. Comments

Is Twitter the Next Second Life?

Dec 22, 2008 - A cold, hard look at the numbers behind Twitter. Comments

Integrated Marketing Plans Fall Short

Dec 8, 2008 - Studies provide evidence that media work synergistically to boost the effectiveness of each other. Comments

Google's Android Arouses Augmented-Reality Dream

Nov 24, 2008 - A look at the future of mobile marketing and mobile search. Comments

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