Conversational Marketing: Fact or Fiction?

Nov 10, 2008 - Barack Obama's campaign represents a bold move from brands as conversations to brands as collaborations. Comments

Bubble 3.0

Oct 27, 2008 - In today's information economy, there's another bubble coming if you know where to look for it. Here are five candidates. Comments

Mobile Marketing: 12 Tips for Planning Your Media

Oct 13, 2008 - Why marketing to people out of their homes -- and in the company of others -- differs from other digital marketing. Second of a two-part series. Comments

Riding the Perfect Storm of Mobile Marketing

Sep 29, 2008 - Apple's iPhone and T-Mobile's Android phone include GPS capabilities, making location-based advertising that actually works a reality. It's time for marketers to step up. First of a two-part series. Comments

The Five W's of Ad Relevancy

Sep 15, 2008 - Search marketing's effectiveness offers lessons for other digital marketing initiatives. Here's how. Comments

The $1 Billion Babies

Aug 18, 2008 - Two popular tech toys stand to bring major shifts in marketing's future. Here's how. Comments

Why Social Marketing Nirvana Escapes our Reach

Aug 4, 2008 - Nothing personal, but people don't want to come to your corporate Web site to make friends. Comments

Ready for the Mobile Web Ride?

Jul 21, 2008 - Technology isn't just changing the way we work and play, it's also changing our minds. Marketers must change, too. Here's why. Comments

Why Are Marketers Afraid of Google's Ad Planner?

Jul 7, 2008 - Media buyers and planners should welcome Google's new traffic measuring tool. But they aren't. Comments

Advertising in the New New Media, Part 1

Jun 23, 2008 - Tips for evaluating virtual worlds, podcasts, and other new technologies. First of a two-part series. Comments

How to Get Get Social Networking to Work for Your Business

Jun 9, 2008 - A reputation search engine lets marketers see the social networking footprint of people they want to reach. Comments

Value Is the New Currency

May 12, 2008 - Why do people reject "traditional" ads and flock to branded apps and pass around viral media? Comments

Client 101: How to Write an RFP, 2008 Edition

Apr 28, 2008 - Looking for someone to redevelop your Web site or build one from scratch? Here's a checklist to consider before sending out a request for proposals. Comments

Trusted Advisors, Not Gatekeepers

Apr 14, 2008 - The stuff most of us are getting paid to do is increasingly irrelevant. Comments

Death to New Media

Mar 31, 2008 - It's media, folks, and it's as closely integrated with American life as all other media are. Comments

Wake Up! Consumers Don't Like to Watch Ads

Mar 17, 2008 - If people hate ads so much, why do they pass them around? Comments

The Down-Marketing of the Web

Mar 3, 2008 - These days, the Web users who click on banner ads are more likely to look like Wal-Mart customers than Nordstrom customers. Comments

Brand Control: Mission Impossible

Feb 4, 2008 - Attempts to tightly manage your brand online can backfire. Learn what to avoid. Comments

Online, Children Are Our Future

Jan 7, 2008 - One-way, broadcast communications with hierarchies will seem as anachronistic to the next generation as the telegraph is to us. Comments

TV's Last Gasp

Dec 10, 2007 - A new era of digital content requires new thinking. What can the television industry do to survive? Comments

3D Virtual Malls, a Throwback to 1998?

Nov 26, 2007 - Remember: the top online commerce brands don't mimic real-world shopping experiences in cyberspace. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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