Facebook is reportedly driving nearly a quarter of all sharing traffic to sites across the Web. With the introduction of Facebook's new "save" feature...
View articleTelling the future has never been easy, but one clear way to make some strong guesses is to look at how those who have some sway over the ways and mea...
View articleGoogle Plus is a great set of technologies and is very well integrated into Google's overall set of services, including YouTube and Gmail, so it shoul...
View articleHere are a few reasons why we should expect that online advertising will remain the top revenue channel for a long time to come, and one reason why it...
View articleA collection of six stories from the early years of digital advertising, from the first mobile ad to Java's origins to the availability of wireless In...
View articleIn the past, in a broadcast-only, one-way street marketing world, exclusivity made a lot of sense. But today we are starting to realize that exclusivi...
View articleThe changes to Facebook's algorithm went into effect sometime around the end of the year and while there was some discussion, it really didn't feel li...
View articleA grab bag of thoughts about Microsoft's new chief executive, the Super Bowl ads, and the push in fashion and beauty advertising and publications to g...
View articleFacebook has changed the algorithm it uses to determine which items to show a user in their Newsfeed, affecting who will see your brand's posts. Read ...
View articleThe next generation of TVs will include technology that will allow for the installation of apps and the ability to pull content digitally, from anywhe...
View articleTake a step back and look at the relationship between publishers and agencies and how it is shaping advertising. Columnist Gary Stein explores how bra...
View articleCustom Audiences is a way for brands to upload their own email address list and create just that, a "custom audience" or group of people they can spec...
View articleWe are on the brink of the Wearable Computing revolution and marketers should always be willing to look at any new thing with an interested eye. Read ...
View articleAs advertising shifts from big splashes toward ongoing conversations, we need a TCO approach to better understand relationship ROI. Read More...
View articleAccording to new numbers from Nielsen, more than 75 percent of subscribers have watched three or more episodes of a single show, in a single day. We h...
View articleNo matter what, you should always see each sale you make as precious, and never as just a simple one-click and done. Read More...
View articleThe opportunity for snackable content is in finding ways to slide your message inside these new moments that technology and media have created for us....
View articleHow Facebook's new concept, story bumping, can help marketers reach consumers. Read More...
View articleThe second-screen market represents the best opportunity for content producers to both extend their content's reach as well as diversify its revenue s...
View articleThe relationships that we have as kids can be temporary and fleeting, but the relationships we build as grown-ups, at least the valuable ones, are foc...
View articleBefore we get too overwhelmed by the spread of technology, we should think about how we are going to deal with the world we have been wishing for, but...
View articleWe will always have "ads" as we have come to know and love them, but we are also seeing the opportunity to talk to consumers in longer and more meanin...
View articleHow marketers can use Reddit to discuss topics, ask questions, keep up with news, and participate in the community that surrounds us. Read More...
View articleWe need to get consumers to tell us their stories. And we have to do something interesting with that data. Read More...
View articleFacebook: please give us a much better management interface for community management and the chance to do rich media. Read More...
View articleThree more things that you need to make sure you have in place to be the 21st century marketing powerhouse that you know you can be. Part two in a two...
View articleYou can create amusements, interactions, engagements, utility, and functionality, but only if you have already covered your core needs. Part one in a ...
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