Location, Utility, and Relevancy - the Magic Combination for Brands on Mobile?

Location, Utility, and Relevancy - the Magic Combination for Brands on Mobile?

10y Jason Burby

Location, Utility, and Relevancy - the Magic Combi...

There's a real opportunity in the digital space for brands to merge location-based data, utility, and relevance to create apps that provide great valu...

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SXSW 2014: Mobile Saturday - Location-Based Marketing

SXSW 2014: Mobile Saturday - Location-Based Marketing

10y Jason Burby

SXSW 2014: Mobile Saturday - Location-Based Market...

A panel at this year's South By Southwest prompted discussion about many facets of mobile location-based marketing, including relevancy, technology, p...

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The Power of Location-Based Offers and Relevance

The Power of Location-Based Offers and Relevance

10y Jason Burby

The Power of Location-Based Offers and Relevance

Marketers are starting to take advantage of information available to them and instead of doing blanket vanilla marketing for everyone, they are starti...

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Bridging Digital & Physical – The Potential of Leveraging Beacons

Bridging Digital & Physical – The Potential of Leveraging Beacons

10y Jason Burby

Bridging Digital & Physical – The Potential of Lev...

The future looks bright for the marketers who will enjoy a more holistic view across channels and greater ability to take action, thanks to beacon tec...

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Authenticity Through Mobile Marketing

Authenticity Through Mobile Marketing

11y Jason Burby

Authenticity Through Mobile Marketing

As more and more online traffic is coming from mobile devices, marketers are scrambling trying to find ways to better expose people to their brands an...

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Marketing's New Mandate: Invitation vs. Interruption

Marketing's New Mandate: Invitation vs. Interruption

11y Jason Burby

Marketing's New Mandate: Invitation vs. Interrupti...

As mobile advertising continues its evolution to adapt to mobile, now is the time to prep for the new age of mobile loyalty and rewards. Read More...

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Understanding Where People Are and Where They Are Going…

Understanding Where People Are and Where They Are Going…

11y Jason Burby

Understanding Where People Are and Where They Are ...

If you haven't looked at how people in different geographies are accessing your content and tried to find ways to better communicate with them, you ha...

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Understand Where You've Been and What You've Done…

Understand Where You've Been and What You've Done…

11y Jason Burby

Understand Where You've Been and What You've Done…

How three apps are looking at different ways of thinking about and leveraging check-ins and people's interests wherever they are. Read More...

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5 Things to Remember When Going Local

5 Things to Remember When Going Local

11y Jason Burby

5 Things to Remember When Going Local

The top missed opportunities in local strategies. Read More...

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The Evolving Location Measurement Industry

The Evolving Location Measurement Industry

11y Jason Burby

The Evolving Location Measurement Industry

Digging deeper into the data that marketers can collect and understand based on specific locations with David Shim, founder and CEO of location analyt...

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What's More Local Than Weather?

What's More Local Than Weather?

12y Jason Burby

What's More Local Than Weather?

And why that matters to marketers. Read More

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Speaking Your Target Audience's Language

Speaking Your Target Audience's Language

12y Jason Burby

Speaking Your Target Audience's Language

How to combine location data with other behavioral data to customize the experience and better target your audience. Read More...

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Building Relevance With Geo-Fencing

Building Relevance With Geo-Fencing

12y Jason Burby

Building Relevance With Geo-Fencing

The biggest opportunity for brands moving forward lies in platforms that take geo-fenced locations and combine them with behavioral data. Read More...

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The New Local: An Intro

The New Local: An Intro

12y Jason Burby

The New Local: An Intro

When we combine proximity and relevance, we can hone in on a consumer's mindset right at the point where they're most likely to want our goods or serv...

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Understanding Black Friday

Understanding Black Friday

14y Jason Burby

Understanding Black Friday

A Coremetrics analysis of 500 retail sites on Black Friday makes a strong case for customized and targeted landing pages. Here's why. Read More...

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How to Maximize Site Performance for the Holidays

How to Maximize Site Performance for the Holidays

14y Jason Burby

How to Maximize Site Performance for the Holidays

Here are some last-minute ways to prime a retail Web site. Read More...

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How Are You Treating Your Online Customers?

How Are You Treating Your Online Customers?

14y Jason Burby

How Are You Treating Your Online Customers?

Here are three ways you can anticipate your customers' needs. Read More...

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Ironman Kona and Analytics

Ironman Kona and Analytics

14y Jason Burby

Ironman Kona and Analytics

Three things that online marketers can learn from this grueling competition. Read More...

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Understanding Your Audience Online

Understanding Your Audience Online

15y Jason Burby

Understanding Your Audience Online

Web analytics data is only one of many pieces needed to understand your audience. Here's a look at other data needed to improve Web site and business ...

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What the Adobe-Omniture Deal Means

What the Adobe-Omniture Deal Means

15y Jason Burby

What the Adobe-Omniture Deal Means

Adobe must not put its product integration interests ahead of what the rest of the market really needs. Read More...

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Engaging the CMO

Engaging the CMO

15y Jason Burby

Engaging the CMO

Employees in charge of measurement, optimization, search, and social have an opportunity to educate and share the benefits of their work with chief ma...

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Integrating Web Analytics and Optimization Into Your Business, Part 2

Integrating Web Analytics and Optimization Into Your Business, Part 2

15y Jason Burby

Integrating Web Analytics and Optimization Into Yo...

Integration is key, but so is changing the way the team looks at improving your site and Web business. Read More...

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Integrating Web Analytics and Optimization Into Your Business, Part 1

Integrating Web Analytics and Optimization Into Your Business, Part 1

15y Jason Burby

Integrating Web Analytics and Optimization Into Yo...

Integration and alignment can occur no matter where analytics and optimization teams sit in your organization. Here are four factors to consider. Read...

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Advertising's Changing Landscape

Advertising's Changing Landscape

15y Jason Burby

Advertising's Changing Landscape

Technology allows marketers to become smarter about where to allocate marketing budgets. But they must first define success metrics. Read More...

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Understand the Impact of Social Media

Understand the Impact of Social Media

15y Jason Burby

Understand the Impact of Social Media

You need more than just a Twitter account. You need a social media strategy and goals for success. Read More...

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Understanding the Impact of Search Click-Throughs on Your Business

Understanding the Impact of Search Click-Throughs on Your Business

15y Jason Burby

Understanding the Impact of Search Click-Throughs ...

Are you looking at the difference in how people convert or behave on your site based on whether they come from organic or paid and from Google or Bing...

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Site Optimization and Testing: A New Twist on an Old Concept

Site Optimization and Testing: A New Twist on an Old Concept

15y Jason Burby

Site Optimization and Testing: A New Twist on an O...

Direct marketing principles apply to Web site testing and optimization. Read More...

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