There's a real opportunity in the digital space for brands to merge location-based data, utility, and relevance to create apps that provide great valu...
View articleA panel at this year's South By Southwest prompted discussion about many facets of mobile location-based marketing, including relevancy, technology, p...
View articleMarketers are starting to take advantage of information available to them and instead of doing blanket vanilla marketing for everyone, they are starti...
View articleThe future looks bright for the marketers who will enjoy a more holistic view across channels and greater ability to take action, thanks to beacon tec...
View articleAs more and more online traffic is coming from mobile devices, marketers are scrambling trying to find ways to better expose people to their brands an...
View articleAs mobile advertising continues its evolution to adapt to mobile, now is the time to prep for the new age of mobile loyalty and rewards. Read More...
View articleIf you haven't looked at how people in different geographies are accessing your content and tried to find ways to better communicate with them, you ha...
View articleHow three apps are looking at different ways of thinking about and leveraging check-ins and people's interests wherever they are. Read More...
View articleThe top missed opportunities in local strategies. Read More...
View articleDigging deeper into the data that marketers can collect and understand based on specific locations with David Shim, founder and CEO of location analyt...
View articleHow to combine location data with other behavioral data to customize the experience and better target your audience. Read More...
View articleThe biggest opportunity for brands moving forward lies in platforms that take geo-fenced locations and combine them with behavioral data. Read More...
View articleWhen we combine proximity and relevance, we can hone in on a consumer's mindset right at the point where they're most likely to want our goods or serv...
View articleA Coremetrics analysis of 500 retail sites on Black Friday makes a strong case for customized and targeted landing pages. Here's why. Read More...
View articleHere are some last-minute ways to prime a retail Web site. Read More...
View articleHere are three ways you can anticipate your customers' needs. Read More...
View articleThree things that online marketers can learn from this grueling competition. Read More...
View articleWeb analytics data is only one of many pieces needed to understand your audience. Here's a look at other data needed to improve Web site and business ...
View articleAdobe must not put its product integration interests ahead of what the rest of the market really needs. Read More...
View articleEmployees in charge of measurement, optimization, search, and social have an opportunity to educate and share the benefits of their work with chief ma...
View articleIntegration is key, but so is changing the way the team looks at improving your site and Web business. Read More...
View articleIntegration and alignment can occur no matter where analytics and optimization teams sit in your organization. Here are four factors to consider. Read...
View articleTechnology allows marketers to become smarter about where to allocate marketing budgets. But they must first define success metrics. Read More...
View articleYou need more than just a Twitter account. You need a social media strategy and goals for success. Read More...
View articleAre you looking at the difference in how people convert or behave on your site based on whether they come from organic or paid and from Google or Bing...
View articleDirect marketing principles apply to Web site testing and optimization. Read More...
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