Tips to Guiding Email Marketing Vendor Selection

Tips to Guiding Email Marketing Vendor Selection

11y David Daniels

Tips to Guiding Email Marketing Vendor Selection

Utilizing experts in the vendor selection process can improve your time to market and decision to reduce switching costs. Read More...

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The Future Is Now - 4 Steps to Connected Marketing

The Future Is Now - 4 Steps to Connected Marketing

11y David Daniels

The Future Is Now - 4 Steps to Connected Marketing

Make sure to be humble and embrace the people around you to make your program a success. Read More...

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Exploring Embedded Video in Email

Exploring Embedded Video in Email

11y David Daniels

Exploring Embedded Video in Email

A discussion with Liveclicker's Justin Foster on the growth of embedding video in email and what that means for marketers. Read More...

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A 10-Point Strategy to Optimize Your Email Program

A 10-Point Strategy to Optimize Your Email Program

11y David Daniels

A 10-Point Strategy to Optimize Your Email Program

Need to improve your email marketing program's performance? Part one in a two-part series. Read More...

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Marketing Analytics, Optimizing the Connected Customer Experience

Marketing Analytics, Optimizing the Connected Customer Experience

11y David Daniels

Marketing Analytics, Optimizing the Connected Cust...

A conversation with Christopher Nash of Sitecore about how to utilize web analytics to improve email relevance and strategies to build a successful ca...

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Leveraging Customer Data vs. Crowdsourcing

Leveraging Customer Data vs. Crowdsourcing

11y David Daniels

Leveraging Customer Data vs. Crowdsourcing

Don't forget that the customer experience is based upon customers' satisfaction with the exchange with your brand. Read More...

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Realizing Agile Email Marketing: The Future of Video, Content, and Context

Realizing Agile Email Marketing: The Future of Video, Content, and Context

11y David Daniels

Realizing Agile Email Marketing: The Future of Vid...

A conversation with Movable Ink's VP of marketing can help marketers better understand the opportunity of video in email and agile email marketing. Re...

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The Necessity of Competitive Intelligence

The Necessity of Competitive Intelligence

11y David Daniels

The Necessity of Competitive Intelligence

It's important that you understand your competitors' frequency, use of personalization, and other apparent marketing tactics. Read More...

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Improving Email Acquisition - Site Registration

Improving Email Acquisition - Site Registration

11y David Daniels

Improving Email Acquisition - Site Registration

To maximize registration and opt-in page effectiveness, consider embracing these nine tactics. Read More...

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Valuing Email Addresses and Scoring a List

Valuing Email Addresses and Scoring a List

11y David Daniels

Valuing Email Addresses and Scoring a List

It's imperative to discover the value of your email addresses, as that is your currency to win more budget dollars and perhaps even respect within you...

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Becoming Responsive in 2013: Adapting to Change

Becoming Responsive in 2013: Adapting to Change

11y David Daniels

Becoming Responsive in 2013: Adapting to Change

How devices are becoming the new portals and how changing interfaces will affect marketers. Read More...

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Email Marketing for Local Business

Email Marketing for Local Business

11y David Daniels

Email Marketing for Local Business

Tactics to drive a digital future at the check-out counter. Read More...

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Consumer Email Behavior: Using Images in Email Marketing

Consumer Email Behavior: Using Images in Email Marketing

11y David Daniels

Consumer Email Behavior: Using Images in Email Mar...

A picture is worth a thousand words, so ensure that you're using those image-based words effectively and doing all that you can to make them render co...

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Exploring the Effectiveness of Email Acquisition Tactics

Exploring the Effectiveness of Email Acquisition Tactics

11y David Daniels

Exploring the Effectiveness of Email Acquisition T...

Marketers must experiment with new acquisition methods other than their own website, Facebook page, or store. Read More...

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Connecting Marketing in Indianapolis

Connecting Marketing in Indianapolis

11y David Daniels

Connecting Marketing in Indianapolis

Thoughts on moments and lessons learned from one of the largest global marketing events. Read More...

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Consumer Email Behavior: Leveraging Social in Email Marketing

Consumer Email Behavior: Leveraging Social in Email Marketing

12y David Daniels

Consumer Email Behavior: Leveraging Social in Emai...

Nine sound bites for improving social marketing effectiveness. Part four in a series. Read More...

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Consumer Email Behavior: Leveraging Mobile in Email Marketing

Consumer Email Behavior: Leveraging Mobile in Email Marketing

12y David Daniels

Consumer Email Behavior: Leveraging Mobile in Emai...

Four tactics to get your email programs optimized for the mobile era. Part three in a series. Read More...

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Consumer Email Behavior: The Impact of Relevance and Frequency

Consumer Email Behavior: The Impact of Relevance and Frequency

12y David Daniels

Consumer Email Behavior: The Impact of Relevance a...

Four ways to improve audience engagement and retain subscribers. Part two in a series. Read More...

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Is an Email Marketing Offer Just Like a TV Commercial?

Is an Email Marketing Offer Just Like a TV Commercial?

12y David Daniels

Is an Email Marketing Offer Just Like a TV Commerc...

The TV challenge: using context as a creative element to accelerate engagement. Read More...

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Enlisting a 10-Point Strategy to Optimize Your Email Program, Part II

Enlisting a 10-Point Strategy to Optimize Your Email Program, Part II

12y David Daniels

Enlisting a 10-Point Strategy to Optimize Your Ema...

Plan for marketing on multi-channels, and other tactics that should be on your radar. Read More...

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Tactics to Improve List Hygiene

Tactics to Improve List Hygiene

12y David Daniels

Tactics to Improve List Hygiene

An interview with Craig Swerdloff of LeadSpend. Read More...

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Beginning the Journey of Marketing Optimization

Beginning the Journey of Marketing Optimization

12y David Daniels

Beginning the Journey of Marketing Optimization

Four tips to jump-start your email optimization program. Read More...

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Using Triggered Messages to Advance Effectiveness and Efficiency

Using Triggered Messages to Advance Effectiveness and Efficiency

12y David Daniels

Using Triggered Messages to Advance Effectiveness ...

A retailer case study on triggered messaging. Read More...

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Connected Acquisition

Connected Acquisition

12y David Daniels

Connected Acquisition

Using shared incentives to improve email acquisition across the enterprise. Read More...

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Why Context Matters More Than Timing

Why Context Matters More Than Timing

12y David Daniels

Why Context Matters More Than Timing

Marketers need to find solutions that make their messages and offers resonate in a time and location that is based on their subscribers' behavior. Rea...

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Orchestrating Mailings Across Channels to Drive Results

Orchestrating Mailings Across Channels to Drive Results

12y David Daniels

Orchestrating Mailings Across Channels to Drive Re...

Consumers view and interact with brands across multiple channels. Are you prepared? Read More...

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2012 Email Marketing Predictions

2012 Email Marketing Predictions

12y David Daniels

2012 Email Marketing Predictions

The sheer fascination of launching social marketing campaigns will subside - and four other trends that will impact marketers in the coming year. Read...

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