A wish for email in 2017

A wish for email in 2017

7y Derek Harding

A wish for email in 2017

There are so many ways in which email continues to develop and progress, but in one way email still lives in the last decade. Read More...

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Email: creating a low effort experience

Email: creating a low effort experience

7y Derek Harding

Email: creating a low effort experience

Why creating a low effort experience is important in email marketing. Read More...

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The free tool most email marketers don’t know about

The free tool most email marketers don’t know about

8y Derek Harding

The free tool most email marketers don’t know abou...

There is an email capability that is extremely useful to professional email marketers but which goes largely unrecognized and unused. It’s called tagg...

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Take control of your email deliverability

Take control of your email deliverability

8y Derek Harding

Take control of your email deliverability

It’s time for brands to take ownership and control over their own deliverability and here’s why. For as long as I’ve been in the field of email market...

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Why address validation is not enough for email marketers

Why address validation is not enough for email marketers

8y Derek Harding

Why address validation is not enough for email mar...

Address validation confirms an email will go to a person but not whether it’s the right person and that makes a big difference. Read More...

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Not having DMARC can hurt but having it may hurt more

Not having DMARC can hurt but having it may hurt more

8y Derek Harding

Not having DMARC can hurt but having it may hurt m...

Properly implemented DMARC should not affect your deliverability. You can guess what I’m going to say next. Last month I wrote about how even if you a...

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Why not having DMARC can still hurt your deliverability

Why not having DMARC can still hurt your deliverability

8y Derek Harding

Why not having DMARC can still hurt your deliverab...

In theory, having no DMARC record should have no impact on deliverability, but not everyone got that memo. Read More...

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Why data security is everyone's responsibility

Why data security is everyone's responsibility

8y Derek Harding

Why data security is everyone's responsibility

In the world of digital disruption, big data and the internet of things security has become your responsibility. It is almost exactly five years since...

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A beginning of year audit checklist for your email marketing program

A beginning of year audit checklist for your email marketing program

8y Derek Harding

A beginning of year audit checklist for your email...

To start the year on a good note, catch errors and identify opportunities for optimization via a thorough audit of your email program. Read More...

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Marketing automation: the myths and the magic

Marketing automation: the myths and the magic

8y Derek Harding

Marketing automation: the myths and the magic

The need for marketing automation is greater than ever. Although adoption is growing rapidly, there are still many myths surrounding this technology. ...

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Why Customer Match is the biggest thing to happen to email since Hotmail

Why Customer Match is the biggest thing to happen to email since Hotmail

8y Derek Harding

Why Customer Match is the biggest thing to happen ...

Now available on Google and Facebook, features like Customer Match or Custom Audiences are expected to revolutionize digital advertising, especially w...

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Frequency matters: 5 keys to finding the 'Goldilocks Zone'

Frequency matters: 5 keys to finding the 'Goldilocks Zone'

8y Derek Harding

Frequency matters: 5 keys to finding the 'Goldiloc...

Finding the right balance of communication frequency for email campaigns can be complex. Here's how to ensure that subscribers are receptive to your m...

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Taking Risks to Grow Your List

Taking Risks to Grow Your List

8y Derek Harding

Taking Risks to Grow Your List

Fledgling businesses eager to spread brand awareness as rapidly as possible may want to invest in preset email mailing lists, but they should consider...

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How Email Works, Part Four: Measurement and Tracking

How Email Works, Part Four: Measurement and Tracking

9y Derek Harding

How Email Works, Part Four: Measurement and Tracki...

In the fourth installment of "How Email Works," Derek Harding analyzes email measurement and tracking systems. Marketers can use these insights to tak...

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How Email Works, Part Three: Anatomy of an Email

How Email Works, Part Three: Anatomy of an Email

9y Derek Harding

How Email Works, Part Three: Anatomy of an Email

In the latest edition of the "How Email Works" series Derek Harding looks at headers, which can help marketers identify issues such as authentication ...

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How Email Works: Part Two

How Email Works: Part Two

9y Derek Harding

How Email Works: Part Two

In part one of this series, we looked at what happens to an email marketing message from the point when you hit "send." Now we'll follow the email as ...

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How Email Works, Part One: The Story of "Send"

How Email Works, Part One: The Story of "Send"

9y Derek Harding

How Email Works, Part One: The Story of "Send"

Following a column about five things every email marketer should know, this columnist goes into detail about the specifics of what exactly happens whe...

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Should Email Marketers Worry About IBM Verse?

Should Email Marketers Worry About IBM Verse?

9y Derek Harding

Should Email Marketers Worry About IBM Verse?

Columnist Derek Harding takes a look at how IBM's latest offering might affect email marketers. Read More...

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Engagement Matters

Engagement Matters

9y Derek Harding

Engagement Matters

Regardless of what has been said throughout the industry, engagement still matters when it comes to email marketing. Here's a look at why. Read More...

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Why Was My Email Blocked?

Why Was My Email Blocked?

9y Derek Harding

Why Was My Email Blocked?

Oftentimes absolutely no one knows why your email got blocked or bulked, but that isn’t necessarily a problem. Read More...

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2015: The Year Email Goes Mobile-Only?

2015: The Year Email Goes Mobile-Only?

9y Derek Harding

2015: The Year Email Goes Mobile-Only?

Is this the year that we should start designing not only our individual emails but our entire email marketing programs for mobile? Read More...

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It’s Time to Drop the Text Version

It’s Time to Drop the Text Version

9y Derek Harding

It’s Time to Drop the Text Version

That text-only version of your email is causing more harm than good and it's time to get rid of it once and for all. Read More...

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Could a Company See a 15 Percent Drop in Stock Value Due to Email?

Could a Company See a 15 Percent Drop in Stock Value Due to Email?

9y Derek Harding

Could a Company See a 15 Percent Drop in Stock Val...

Major brands can see stock values fall if their email programs aren't delivering the way they should. What can marketers do to prevent this from happe...

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How the Key Trends in Marketing Play Out in Practice

How the Key Trends in Marketing Play Out in Practice

9y Derek Harding

How the Key Trends in Marketing Play Out in Practi...

The consolidation of the email ecosystem mirrors the trends in digital marketing as a whole, as seen in these five examples. Read More...

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Unsubscribe Best Practices and Beyond

Unsubscribe Best Practices and Beyond

10y Derek Harding

Unsubscribe Best Practices and Beyond

Many marketers are still struggling to adopt unsubscribe best practices in their email programs. Here is a look at three of the most important things ...

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Kill It With Fire! 5 Best Practices That Need to Go Away

Kill It With Fire! 5 Best Practices That Need to Go Away

10y Derek Harding

Kill It With Fire! 5 Best Practices That Need to G...

These five tactics have long been considered "best practices" in the email marketing world, but technology has changed and it's time for them to die o...

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CASL: The Sky Isn’t Falling

CASL: The Sky Isn’t Falling

10y Derek Harding

CASL: The Sky Isn’t Falling

The newly introduced Canadian Anti-Spam Legislation has many adamant detractors, but if we don't take action in the U.S., we may be left with some "in...

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