ad:tech San Francisco 2014: Much Ado About Everything

ad:tech San Francisco 2014: Much Ado About Everything

10y Hollis Thomases

ad:tech San Francisco 2014: Much Ado About Everyth...

The ad:tech San Francisco conference showcased everything from wearables to start-ups and featured presentations on themes including the state of the ...

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A Case for Human Value in the Media Planning Process

A Case for Human Value in the Media Planning Process

11y Hollis Thomases

A Case for Human Value in the Media Planning Proce...

Conversations with industry folks who work outside of ad exchanges. Read More...

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Premium vs. Programmatic Ad Sales: Can Both Coexist…and Survive?

Premium vs. Programmatic Ad Sales: Can Both Coexist…and Survive?

11y Hollis Thomases

Premium vs. Programmatic Ad Sales: Can Both Coexis...

A look at where the future of online media buying is going. Read More...

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Ad:Tech 2012: New Insights, Facts, and Cool Ad Technologies

Ad:Tech 2012: New Insights, Facts, and Cool Ad Technologies

11y Hollis Thomases

Ad:Tech 2012: New Insights, Facts, and Cool Ad Tec...

Interviews and observations on the state of mobile and digital marketing from ad:tech. Read More...

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Email Advertising Still Delivers Productive Ad Results

Email Advertising Still Delivers Productive Ad Results

11y Hollis Thomases

Email Advertising Still Delivers Productive Ad Res...

With so much potency in email, media planners would be remiss not to consider all the advertising options of this channel. Read More...

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14 Good Reasons to Push Back on Media Clients

14 Good Reasons to Push Back on Media Clients

12y Hollis Thomases

14 Good Reasons to Push Back on Media Clients

How does the reluctance to ask "Why?" pose dangers to the overall health of the agency-client relationship? Read More...

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A Timeline of Recent Facebook Ad Changes

A Timeline of Recent Facebook Ad Changes

12y Hollis Thomases

A Timeline of Recent Facebook Ad Changes

A summary of the news announcements from Facebook this year as the company has come out with a series of new advertising opportunities as it works to ...

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A YouTube Primer for Media Planning Success

A YouTube Primer for Media Planning Success

12y Hollis Thomases

A YouTube Primer for Media Planning Success

With video attracting so many eyeballs, media strategy needs to consider online video, which means the media planner needs to understand the space as ...

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It's All About the Strategy, Stupid!

It's All About the Strategy, Stupid!

12y Hollis Thomases

It's All About the Strategy, Stupid!

Media and marketing plans need to start with and always reinforce the business strategy. Read More...

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Pondering Multi-Screen Media Planning

Pondering Multi-Screen Media Planning

12y Hollis Thomases

Pondering Multi-Screen Media Planning

How tricky is multi-screen media planning, what do media planners need to be thinking about, and how is the planner involved in the overall process? R...

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What Media Planners Need to Know About Programmatic Buying

What Media Planners Need to Know About Programmatic Buying

12y Hollis Thomases

What Media Planners Need to Know About Programmati...

Media planners and buyers who do not start engaging in programmatic buying will be in serious jeopardy of becoming obsolete. Read More...

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The Best of 2012's IAB Annual Leadership Meeting

The Best of 2012's IAB Annual Leadership Meeting

12y Hollis Thomases

The Best of 2012's IAB Annual Leadership Meeting

Six highlights and five takeaways from the meeting. Read More...

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Does Super Bowl XLVI Portend the Future of Media Planning?

Does Super Bowl XLVI Portend the Future of Media Planning?

12y Hollis Thomases

Does Super Bowl XLVI Portend the Future of Media P...

An interview with Jonathon Shaevitz, CEO of Maxifier, about what the streaming of a mass event online like the Super Bowl means to advertisers. Read M...

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What Advertisers Should Know About Video in 2012

What Advertisers Should Know About Video in 2012

12y Hollis Thomases

What Advertisers Should Know About Video in 2012

As digital video heats up, here's what media planners should expect to be talking about. Read More...

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47 Ways to Buy and Place Online Display Ads

47 Ways to Buy and Place Online Display Ads

12y Hollis Thomases

47 Ways to Buy and Place Online Display Ads

With new attention focused on display advertising, take advantage of the opportunities for buying and placing this form of online advertising. Part on...

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No Shortage of Predictions at ad:tech NY 2011

No Shortage of Predictions at ad:tech NY 2011

12y Hollis Thomases

No Shortage of Predictions at ad:tech NY 2011

Predictions, statistics, and tidbits from the latest ad:tech conference. Read More...

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Supersize My Ad

Supersize My Ad

12y Hollis Thomases

Supersize My Ad

Web publishers have to balance the line between the content that attracts the user in the first place and the ad experience that's likely to distract ...

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Acquiring Media Planning Business in a 'New Normal' Age

Acquiring Media Planning Business in a 'New Normal' Age

13y Hollis Thomases

Acquiring Media Planning Business in a 'New Normal...

Do clients really understand the scope of work involved in planning and managing digital campaigns? Read More...

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Mobile Advertising for Brands: Q&A With Millennial Media

Mobile Advertising for Brands: Q&A With Millennial Media

13y Hollis Thomases

Mobile Advertising for Brands: Q&A With Millennial...

Some challenges still facing marketers now that mobile advertising has finally "made it." Read More...

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Buying and Placing Online Display Ads

Buying and Placing Online Display Ads

13y Hollis Thomases

Buying and Placing Online Display Ads

Forty-seven ways to buy and place display advertising by other medium and the types of display ad formats. Part two in a two-part series. Read More...

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Niche Media Planning: Ad-Supported Mobile Games

Niche Media Planning: Ad-Supported Mobile Games

13y Hollis Thomases

Niche Media Planning: Ad-Supported Mobile Games

Who are mobile gamers, how can you reach them, and what are the advertising opportunities? Read More...

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New Online Coupon for Retailers and CPGs Helps Justify Online Media Spends

New Online Coupon for Retailers and CPGs Helps Justify Online Media Spends

13y Hollis Thomases

New Online Coupon for Retailers and CPGs Helps Jus...

We're seeing a new kind of coupon with Coupon Factory, a digital couponing and promotions engine conceived specifically with the retail or CPG's own s...

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Twitter, Facebook, Groupon, and Social Media - What Online Advertisers Need to Know

Twitter, Facebook, Groupon, and Social Media - What Online Advertisers Need to Know

13y Hollis Thomases

Twitter, Facebook, Groupon, and Social Media - Wha...

Don't get too distracted by social media from proven tactics or develop unrealistic perceptions. Instead focus on online tactics that will help you re...

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How Search Insights Inform Display Ad Buying

How Search Insights Inform Display Ad Buying

13y Hollis Thomases

How Search Insights Inform Display Ad Buying

A look at how search can inform the media plan with these strategies: dataming web analytics and on-site search, simple search, six Google tools, and ...

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10 Ways Brands Can Target Moms by Fusing Online Advertising and Social Media

10 Ways Brands Can Target Moms by Fusing Online Advertising and Social Media

13y Hollis Thomases

10 Ways Brands Can Target Moms by Fusing Online Ad...

Want to engage moms? You have to start by giving her what she wants, keeping her entertained, and making it personal. Read More...

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How Keyword Research and Competitive Search Fuels Display Campaigns

How Keyword Research and Competitive Search Fuels Display Campaigns

13y Hollis Thomases

How Keyword Research and Competitive Search Fuels ...

Four keyword research tools a PPC specialist would use and other keyword tips. Read More...

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A Second Helping of Online Media's Alphabet Soup

A Second Helping of Online Media's Alphabet Soup

13y Hollis Thomases

A Second Helping of Online Media's Alphabet Soup

Are we about to see a complete change to the media buying culture? Part two in a two-part series. Read More...

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