Develop Content Around Intent

Develop Content Around Intent

10y Mike Grehan

Develop Content Around Intent

As marketers continue to guess what consumers want, understanding the 'intention economy' could ensure less monetary waste on ads, more relevant conte...

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An Interview With Google's Kaushik: See. Think. Do.

An Interview With Google's Kaushik: See. Think. Do.

10y Mike Grehan

An Interview With Google's Kaushik: See. Think. Do...

Ahead of ClickZ Live New York, a video interview with Google digital marketing evangelist Avinash Kaushik, in which he discusses a new framework for d...

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Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

12y Mike Grehan

Note to FTC: Google Satisfies Information Needs Wa...

Why shouldn't Google have a slice of the commercial pie? ClickZ and Search Engine Watch publisher Mike Grehan offers insights and observations on the ...

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How Search Engines Work

How Search Engines Work

12y Mike Grehan

How Search Engines Work

Download this PDF, which covers the basics of the science of information retrieval on the web. Read More...

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SES San Francisco at ClickZ's Connected Marketing Week 2011

SES San Francisco at ClickZ's Connected Marketing Week 2011

13y Mike Grehan

SES San Francisco at ClickZ's Connected Marketing ...

SES is so much more than a search marketing event these days. Read More...

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The Little Blue Icon

The Little Blue Icon

14y Mike Grehan

The Little Blue Icon

While some marketers dwell on the iPad's inability to handle Flash, they are missing the bigger picture. Read More...

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At Last the Blind Can See Again

At Last the Blind Can See Again

14y Mike Grehan

At Last the Blind Can See Again

Still suffering from banner blindness? You might want to try another look. Read More...

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Digital Schmigital

Digital Schmigital

14y Mike Grehan

Digital Schmigital

Today's column is sponsored by the word: nomenclature. Read More

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Getting Into the SEMPO Tempo

Getting Into the SEMPO Tempo

14y Mike Grehan

Getting Into the SEMPO Tempo

After eight years, a trade association for search marketers is growing up into a very smart and knowledgeable organization that actually gets things d...

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Can You Really Take Something Called Twitter Seriously?

Can You Really Take Something Called Twitter Seriously?

14y Mike Grehan

Can You Really Take Something Called Twitter Serio...

A Twitter skeptic changes his stripes. But don't thank Ashton Kutcher. Read More...

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Happy Holidays to all from Search Engine Watch, ClickZ and SES

Happy Holidays to all from Search Engine Watch, ClickZ and SES

14y Mike Grehan

Happy Holidays to all from Search Engine Watch, Cl...

Dear friends and colleagues, we'd like to take this opportunity on behalf of everyone at Incisive Media's New York office to wish you the very best du...

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What's Up With Search Engine Strategies in Chicago This Year?

What's Up With Search Engine Strategies in Chicago This Year?

14y Mike Grehan

What's Up With Search Engine Strategies in Chicago...

Real-time search, social search, and discovery. It's search, but not how we know it! Read More...

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Search's Real-Time Paradigm

Search's Real-Time Paradigm

15y Mike Grehan

Search's Real-Time Paradigm

Innovators aim to cut through the nonstop chatter on Twitter. Read More...

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In a week when...

In a week when...

15y Mike Grehan

In a week when...

I'm settling into my new role at Search Engine Watch, ClickZ and Search Engine Strategies Read More...

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When Community Is Search

When Community Is Search

15y Mike Grehan

When Community Is Search

Thousands of communities have developed all over the Web. But that's not search. Or is it? Read More...

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My Cheese Just Moved

My Cheese Just Moved

15y Mike Grehan

My Cheese Just Moved

I'm extraordinarily proud to be making a major move from the agency world to the world of publishing and events by joining Incisive Media's interactiv...

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Why Linking Is so Important for Ranking

Why Linking Is so Important for Ranking

15y Mike Grehan

Why Linking Is so Important for Ranking

SEO 101: Why the number of sites linking to your Web site matters to the search engines. Read More...

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Getting an SEO Education

Getting an SEO Education

15y Mike Grehan

Getting an SEO Education

What are the best qualifications for someone looking to get into SEO? Are there any? Read More...

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What Is Social Search?

What Is Social Search?

15y Mike Grehan

What Is Social Search?

The online world has become a very social place, providing new and unique data resources for search systems to exploit. Read More...

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What Does "Semantic Web" Mean?

What Does "Semantic Web" Mean?

15y Mike Grehan

What Does "Semantic Web" Mean?

Search on the Web has its limits, but researchers are working to change that. Read More...

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Is There a Link Between SEO and Social?

Is There a Link Between SEO and Social?

15y Mike Grehan

Is There a Link Between SEO and Social?

Search marketers will need new skills. Here's why. Read More...

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How to Vastly Improve Your Search Marketing Efforts

How to Vastly Improve Your Search Marketing Efforts

15y Mike Grehan

How to Vastly Improve Your Search Marketing Effort...

Book review: Dennis Mortensen's "Yahoo Web Analytics" walks through the critical processes of correctly installing analytics tools through to collecti...

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Strategic SEM Planning for the Real World

Strategic SEM Planning for the Real World

15y Mike Grehan

Strategic SEM Planning for the Real World

The data are out there. A new research paper tells you where to find it and what to do with it. And it's free. Read More...

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The Anatomy of a Crawler Friendly Web Page

The Anatomy of a Crawler Friendly Web Page

15y Mike Grehan

The Anatomy of a Crawler Friendly Web Page

A reference guide to optimizing your Web pages for search engines. Read More...

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Understanding Your Customers' Language

Understanding Your Customers' Language

15y Mike Grehan

Understanding Your Customers' Language

Keyword-driven marketing is very much about getting inside consumers' heads. Read More...

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Web 2.0 Is Just So 2008

Web 2.0 Is Just So 2008

15y Mike Grehan

Web 2.0 Is Just So 2008

What will the next stage in the Web's development offer marketers? Read More...

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Adventures of a Big Site's Migration

Adventures of a Big Site's Migration

15y Mike Grehan

Adventures of a Big Site's Migration

When a Web site with more than 80,000 pages switches to a new domain and host in a different country, the fear of losing search-referred traffic is re...

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