Mother’s Day is big business for brands of all kinds. The National Retail Federation reports Americans spent upwards of $170 each on gifts in 20...
View articleThere's at least one emoji in 35 percent of all branded Instagram captions, which shows how much emoji marketing is booming. Here's how to do it right...
View articleYou spend countless hours producing and refining your content, to make sure it informs and entertains your audience while fulfilling your marketing go...
View articlePeople are more likely to support brands that share their values, so cause marketing can help the world and the brand's bottom line - as long as it's ...
View articleBlending amusing storytelling with information previously only found in product demos, 'edutaining' content is beneficial to the consumer and brand si...
View articleThe concept of user-generated content used to be unthinkable to agencies and advertisers. But a few decades and a few thousand projects later, UGC is ...
View articleAs an advertising category, video seems unstoppable. It’s gaining ground on Facebook and Instagram. As a creative canvas, it’s full of po...
View articleImmersive video is unarguably the next best thing to seeing a product in person, and that’s too good for brands to pass up. The medium isn’...
View articleWith Valentine’s Day behind us and Easter still weeks away, you may think that puts you on holiday marketing hiatus. Not so. March is gearing u...
View articleWhen it comes to content trends, influencer marketing tops the list as brands continue to boost their spending on social influencer campaigns. One st...
View articleAsk a marketer what makes a great digital experience, and odds are good that interactivity will top their list. A digital ad that’s interactive ...
View articleAnother year, another Super Bowl – and a whole new crop of ads to analyze and enjoy. There’s always much to learn from watching major brands as ...
View articleUnderstanding the value of a quality visual marketing strategy is essential for digital advertising success. Read More...
View articleWhat factors play into a digital ad's quality? How can marketers consistently deliver content that meets today's standards for good advertising? Read ...
View articleTwitter's conversational ads bring social back to its roots as a communication medium by encouraging more discussions between brands and consumers. Ho...
View articleIn anticipation of Pinterest making its Promoted Pins readily available to more retailers, we evaluate and analyze the social strategies of Bloomingda...
View articleTim Perell, founder and CEO of Process, answers questions about the company's innovative brand storytelling strategy, as exemplified via the video con...
View articleAfter years of being dismissed as the underdog of social, Reddit now rivals major platforms like Facebook. How can marketers incorporate it into their...
View articleImprove your content strategy by analyzing Zappos' approach. Use YouTube and other media platforms to respond to consumers' behavior and conversation....
View articleThe success of Mercedes-Benz's and Myer's 2015 holiday marketing campaigns exemplifies the benefits of using online video ads in conjunction with cros...
View articleWith Black Friday, Small Business Saturday, and Cyber Monday now behind us, what can marketers and retailers predict based on consumers' behavior duri...
View articleAs the countdown to Black Friday continues, this year's mad dash to high profit margins will be characterized by a cross-device digital marketing appr...
View articleContrary to popular belief, the creative execution of video content for B2B marketing has recently improved greatly. Here are some examples that even ...
View articleUnboxing videos are taking YouTube by storm, and retailers like Toys"R"Us are experiencing high levels of engagement after including this tactic into ...
View articleThanks to the advent of social media, it's never too late to launch time-sensitive holiday campaigns. Here's how you can use Twitter to engage with c...
View articleAdvertisers that are currently in the process of churning out holiday marketing campaigns in anticipation of the upcoming shopping season should take ...
View articleTarget's ability to incorporate Shazam as a pillar of its latest ad campaign exemplifies the future of cross-channel innovation with the user experien...
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