Three low cost strategies to enhance your Mother's Day marketing

Three low cost strategies to enhance your Mother's Day marketing

8y Tessa Wegert

Three low cost strategies to enhance your Mother's...

Mother’s Day is big business for brands of all kinds. The National Retail Federation reports Americans spent upwards of $170 each on gifts in 20...

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Four tips for incorporating emojis into your marketing

Four tips for incorporating emojis into your marketing

8y Tessa Wegert

Four tips for incorporating emojis into your marke...

There's at least one emoji in 35 percent of all branded Instagram captions, which shows how much emoji marketing is booming. Here's how to do it right...

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To create better content, know your consumers

To create better content, know your consumers

8y Tessa Wegert

To create better content, know your consumers

You spend countless hours producing and refining your content, to make sure it informs and entertains your audience while fulfilling your marketing go...

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Cause marketing can be a mutually beneficial strategy

Cause marketing can be a mutually beneficial strategy

8y Tessa Wegert

Cause marketing can be a mutually beneficial strat...

People are more likely to support brands that share their values, so cause marketing can help the world and the brand's bottom line - as long as it's ...

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The rise of branded 'edutainment'

The rise of branded 'edutainment'

8y Tessa Wegert

The rise of branded 'edutainment'

Blending amusing storytelling with information previously only found in product demos, 'edutaining' content is beneficial to the consumer and brand si...

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Three reasons to love consumer generated content

Three reasons to love consumer generated content

8y Tessa Wegert

Three reasons to love consumer generated content

The concept of user-generated content used to be unthinkable to agencies and advertisers. But a few decades and a few thousand projects later, UGC is ...

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The present and future of online video ads

The present and future of online video ads

8y Tessa Wegert

The present and future of online video ads

As an advertising category, video seems unstoppable. It’s gaining ground on Facebook and Instagram. As a creative canvas, it’s full of po...

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Why immersive video is the new digital marketing reality

Why immersive video is the new digital marketing reality

8y Tessa Wegert

Why immersive video is the new digital marketing r...

Immersive video is unarguably the next best thing to seeing a product in person, and that’s too good for brands to pass up. The medium isn’...

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Your official guide to unofficial holiday marketing

Your official guide to unofficial holiday marketing

8y Tessa Wegert

Your official guide to unofficial holiday marketin...

With Valentine’s Day behind us and Easter still weeks away, you may think that puts you on holiday marketing hiatus. Not so. March is gearing u...

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How candy brand Trolli competes with influencer content on Instagram

How candy brand Trolli competes with influencer content on Instagram

8y Tessa Wegert

How candy brand Trolli competes with influencer co...

When it comes to content trends, influencer marketing tops the list as brands continue to boost their spending on social influencer campaigns. One st...

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The future of digital interactivity lies in innovation

The future of digital interactivity lies in innovation

8y Tessa Wegert

The future of digital interactivity lies in innova...

Ask a marketer what makes a great digital experience, and odds are good that interactivity will top their list. A digital ad that’s interactive ...

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Three content marketing lessons learned from Super Bowl 50

Three content marketing lessons learned from Super Bowl 50

8y Tessa Wegert

Three content marketing lessons learned from Super...

Another year, another Super Bowl – and a whole new crop of ads to analyze and enjoy. There’s always much to learn from watching major brands as ...

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Better visual marketing in eight easy steps

Better visual marketing in eight easy steps

8y Tessa Wegert

Better visual marketing in eight easy steps

Understanding the value of a quality visual marketing strategy is essential for digital advertising success. Read More...

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It’s time to make online ads good again; the industry depends on it

It’s time to make online ads good again; the industry depends on it

8y Tessa Wegert

It’s time to make online ads good again; the indus...

What factors play into a digital ad's quality? How can marketers consistently deliver content that meets today's standards for good advertising? Read ...

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Should you use Twitter's new conversational ads?

Should you use Twitter's new conversational ads?

8y Tessa Wegert

Should you use Twitter's new conversational ads?

Twitter's conversational ads bring social back to its roots as a communication medium by encouraging more discussions between brands and consumers. Ho...

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How three brands used Pinterest to win consumers and why you should too

How three brands used Pinterest to win consumers and why you should too

8y Tessa Wegert

How three brands used Pinterest to win consumers a...

In anticipation of Pinterest making its Promoted Pins readily available to more retailers, we evaluate and analyze the social strategies of Bloomingda...

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Q&A with Process' Tim Perell, the man behind Adidas and ESPN's new branded film series

Q&A with Process' Tim Perell, the man behind Adidas and ESPN's new branded film series

8y Tessa Wegert

Q&A with Process' Tim Perell, the man behind A...

Tim Perell, founder and CEO of Process, answers questions about the company's innovative brand storytelling strategy, as exemplified via the video con...

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Five ways to master marketing on Reddit

Five ways to master marketing on Reddit

8y Tessa Wegert

Five ways to master marketing on Reddit

After years of being dismissed as the underdog of social, Reddit now rivals major platforms like Facebook. How can marketers incorporate it into their...

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Three lessons in brand video content from Zappos

Three lessons in brand video content from Zappos

8y Tessa Wegert

Three lessons in brand video content from Zappos

Improve your content strategy by analyzing Zappos' approach. Use YouTube and other media platforms to respond to consumers' behavior and conversation....

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Mercedes-Benz and Myer share their secrets for winning holiday content

Mercedes-Benz and Myer share their secrets for winning holiday content

8y Tessa Wegert

Mercedes-Benz and Myer share their secrets for win...

The success of Mercedes-Benz's and Myer's 2015 holiday marketing campaigns exemplifies the benefits of using online video ads in conjunction with cros...

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Lessons learned from Cyber Weekend

Lessons learned from Cyber Weekend

8y Tessa Wegert

Lessons learned from Cyber Weekend

With Black Friday, Small Business Saturday, and Cyber Monday now behind us, what can marketers and retailers predict based on consumers' behavior duri...

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Cyber Friday: Why this is the year Black Friday will play out online

Cyber Friday: Why this is the year Black Friday will play out online

8y Tessa Wegert

Cyber Friday: Why this is the year Black Friday wi...

As the countdown to Black Friday continues, this year's mad dash to high profit margins will be characterized by a cross-device digital marketing appr...

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Welcome to the new era of B2B video

Welcome to the new era of B2B video

8y Tessa Wegert

Welcome to the new era of B2B video

Contrary to popular belief, the creative execution of video content for B2B marketing has recently improved greatly. Here are some examples that even ...

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Why your holiday marketing strategy needs unboxing videos

Why your holiday marketing strategy needs unboxing videos

8y Tessa Wegert

Why your holiday marketing strategy needs unboxing...

Unboxing videos are taking YouTube by storm, and retailers like Toys"R"Us are experiencing high levels of engagement after including this tactic into ...

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5 strategies for last-minute Halloween marketing on Twitter

5 strategies for last-minute Halloween marketing on Twitter

8y Tessa Wegert

5 strategies for last-minute Halloween marketing o...

Thanks to the advent of social media, it's never too late to launch time-sensitive holiday campaigns. Here's how you can use Twitter to engage with c...

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5 holiday shopping trends to watch

5 holiday shopping trends to watch

8y Tessa Wegert

5 holiday shopping trends to watch

Advertisers that are currently in the process of churning out holiday marketing campaigns in anticipation of the upcoming shopping season should take ...

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How Target's new ads show the real value of Shazam

How Target's new ads show the real value of Shazam

8y Tessa Wegert

How Target's new ads show the real value of Shazam

Target's ability to incorporate Shazam as a pillar of its latest ad campaign exemplifies the future of cross-channel innovation with the user experien...

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