The concept of marketing to your future self
Marketing

The concept of marketing to your future self

8y Robin Neifield

The concept of marketing to your future self

How can marketers use the concept of the future self to create and launch a successful digital campaign? Read More...

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Mobile marketing: how to avoid being intrusive and creepy
Mobile

Mobile marketing: how to avoid being intrusive and creepy

8y Robin Neifield

Mobile marketing: how to avoid being intrusive and...

When you enter a consumer’s mobile world with commercial messaging, you carry the responsibility to respect that very personal space. Read More...

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The home stretch: 12 easy ways to improve end of the year results
Marketing

The home stretch: 12 easy ways to improve end of the year results

8y Robin Neifield

The home stretch: 12 easy ways to improve end of t...

'Tis the season for holiday marketing! Though the Q4 roll out has already begun, it's never too late to optimize campaigns. Here's how to refine your ...

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4 steps to creating your best webinar ever
Marketing

4 steps to creating your best webinar ever

8y Robin Neifield

4 steps to creating your best webinar ever

Webinars are not only educational; they are also excellent marketing tools. Use these four strategies to execute quality presentations from creation t...

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What Is Your Client Really Asking?
Marketing

What Is Your Client Really Asking?

9y Robin Neifield

What Is Your Client Really Asking?

As advertising authorities, it's important to know that the ability to comprehend the subtext of clients’ concerns and questions makes it easier to fi...

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Defining Fluid Leadership in an Age of Change
Marketing

Defining Fluid Leadership in an Age of Change

9y Robin Neifield

Defining Fluid Leadership in an Age of Change

This defines the necessary leadership characteristics needed to consistently lead a quality team to success in the inherently transient business of di...

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Who Is Buying Adult Coloring Books?
Marketing

Who Is Buying Adult Coloring Books?

9y Robin Neifield

Who Is Buying Adult Coloring Books?

Adult coloring is currently trending as a pacifying recreational hobby, but what is this activity's appeal to consumers? Who is investing in nostalgia...

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Location-Based Basics to Improve Your Marketing Results
Local

Location-Based Basics to Improve Your Marketing Results

9y Robin Neifield

Location-Based Basics to Improve Your Marketing Re...

Relevancy is the most important aspect of location-based marketing. While local contests and promotions are a good idea, assuming that everyone in Col...

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If You Give An Advertiser Trackable Impressions...
Display Advertising

If You Give An Advertiser Trackable Impressions...

9y Robin Neifield

If You Give An Advertiser Trackable Impressions...

The more advertisers have access to attribution, the more they're going to want to track and segment their impressions. Read More...

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5 Creative Ways to Stretch Costly Content Across Channels
Marketing

5 Creative Ways to Stretch Costly Content Across Channels

9y Robin Neifield

5 Creative Ways to Stretch Costly Content Across C...

While killer content can be costly, savvy marketers can stretch content across platforms to create brand affinity without being repetitive. Read More...

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The Versatile Faces of Social Media
Social

The Versatile Faces of Social Media

9y Robin Neifield

The Versatile Faces of Social Media

Social media is continuously evolving and so marketers must develop strategic ways to manage their efforts across the varied platforms. Read More...

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12 Easy Ways to Feed the Content Machine
Marketing

12 Easy Ways to Feed the Content Machine

9y Robin Neifield

12 Easy Ways to Feed the Content Machine

These dozen tips can help you invigorate your content marketing efforts - are they part of your strategy? Read More...

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Why You Should Include Your Technology Experts in the Creative Process
Marketing

Why You Should Include Your Technology Experts in the Creative Process

9y Robin Neifield

Why You Should Include Your Technology Experts in ...

In order to engage consumers, marketers need to come up with exciting and new campaigns. But to execute them properly, they need to rely on the knowle...

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Measure Twice, Cut Once
Marketing

Measure Twice, Cut Once

9y Robin Neifield

Measure Twice, Cut Once

When it comes to your marketing strategy, it pays to invest time and effort into planning before you start a big project. Trust us - you'll be glad yo...

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It’s Chaos Out There!
Marketing

It’s Chaos Out There!

9y Robin Neifield

It’s Chaos Out There!

With so many choices available to consumers these days, how can your brand remain relevant and rise above? Read More...

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Is Facebook a Waste of Money for Marketers?
Social

Is Facebook a Waste of Money for Marketers?

9y Robin Neifield

Is Facebook a Waste of Money for Marketers?

There has been lots of noise lately surrounding the effectiveness of marketing on social channels. But don't be fooled - your brand does indeed need t...

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Scoring With Gamified Content
Marketing

Scoring With Gamified Content

9y Robin Neifield

Scoring With Gamified Content

Many marketers are seeing huge gains by producing gamified content. Are you utilizing this strategy? Read More...

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Making Your List and Checking It Twice
Marketing

Making Your List and Checking It Twice

10y Robin Neifield

Making Your List and Checking It Twice

This extensive holiday checklist will give you an idea of what you need to focus on to ensure you have a successful holiday marketing season. Read Mor...

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Only the Nimble Will Survive
Marketing

Only the Nimble Will Survive

10y Robin Neifield

Only the Nimble Will Survive

To survive in a competitive environment, company leaders must develop a nimble approach. They must be able to easily adapt to the changing business la...

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Getting Past the Labels
Marketing

Getting Past the Labels

10y Robin Neifield

Getting Past the Labels

Digital marketers have the opportunity and ability to reach the right audience by using real-time behavioral data. To do less than that is inefficient...

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Starting With the Fundamentals - Why Small Marketing Has to Precede BIG Marketing
Marketing

Starting With the Fundamentals - Why Small Marketing Has to Precede BIG Mar...

10y Robin Neifield

Starting With the Fundamentals - Why Small Marketi...

Although it can seem like a good idea to go for big marketing tactics right away, you must make sure your small marketing is effective before you make...

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Creating a Model for Content Investment
Marketing

Creating a Model for Content Investment

10y Robin Neifield

Creating a Model for Content Investment

The growing investments in content marketing should be carefully scrutinized within a framework that optimizes the ROI of the content spend. Read More...

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Seasonal Marketing Strategies
Marketing

Seasonal Marketing Strategies

10y Robin Neifield

Seasonal Marketing Strategies

Summertime brings real and predictable changes in our human experience, which is reflected in the online environment and the online behavior of your a...

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Why Content Is Not a Department
Marketing

Why Content Is Not a Department

10y Robin Neifield

Why Content Is Not a Department

To create good and effective content for your brand, there needs to be collaboration between people from many different departments with many differen...

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Why Collaboration Is Key to Digital Success
Collaboration

Why Collaboration Is Key to Digital Success

10y Robin Neifield

Why Collaboration Is Key to Digital Success

Collaboration plays a critical role for digital marketing success, so it's important to know how to create a collaborative environment in your busines...

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The Changing Rules of the Facebook Game
Marketing

The Changing Rules of the Facebook Game

10y Robin Neifield

The Changing Rules of the Facebook Game

With the increasing importance of imagery and visual content across many social channels, most of the mainstream social properties are facilitating an...

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The Year of Mobile - Redux
Marketing

The Year of Mobile - Redux

10y Robin Neifield

The Year of Mobile - Redux

As sales of PCs continue to decline, will 2014 finally be the year smartphones and tablets completely take over the personal computing space? Read Mor...

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