Behavioral Targeting Takeaways From ad:tech SF
Data insights

Behavioral Targeting Takeaways From ad:tech SF

15y Elyse Tager

Behavioral Targeting Takeaways From ad:tech SF

Technology vendors are refining their behavioral marketing offerings, aiming to give more control to both marketers and consumers. Read More...

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Targeting, Confidence, and Trust
Data insights

Targeting, Confidence, and Trust

15y Elyse Tager

Targeting, Confidence, and Trust

Will the financial crisis cause consumers to be more concerned about privacy? Read More...

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Marketers Ramp up Efforts to Self-Regulate
Data insights

Marketers Ramp up Efforts to Self-Regulate

15y Elyse Tager

Marketers Ramp up Efforts to Self-Regulate

Four advertising and marketing associations team up with the BBB to forge privacy guidelines for online behavioral advertising. Will this preemptive s...

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When the Going Gets Tough, The Tough Get Behavioral
Data insights

When the Going Gets Tough, The Tough Get Behavioral

15y Elyse Tager

When the Going Gets Tough, The Tough Get Behaviora...

A look at the trends that will influence online marketing in 2009. Read More...

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Obama, Web 2.0, and the Best of Behavioral Marketing
Data insights

Obama, Web 2.0, and the Best of Behavioral Marketing

15y Elyse Tager

Obama, Web 2.0, and the Best of Behavioral Marketi...

How the president-elect can use technology to bypass news media to make direct appeals to the public. Read More...

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Behavioral and Web 2.0
Data insights

Behavioral and Web 2.0

15y Elyse Tager

Behavioral and Web 2.0

How the definition of opt-in can get blurry in social media advertising. Read More...

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Behavioral Targeting's Role in Presidential Campaigns
Data insights

Behavioral Targeting's Role in Presidential Campaigns

16y Elyse Tager

Behavioral Targeting's Role in Presidential Campai...

How candidates can use behavioral marketing to provide messages that are richer and more meaningful to compel undecided voters to make a committed cho...

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Who Owns Behavioral Targeting Technologies?
Data insights

Who Owns Behavioral Targeting Technologies?

16y Elyse Tager

Who Owns Behavioral Targeting Technologies?

Behavioral targeting is like a toy two children are fighting over. Who will win? Read More...

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Hearing out Behavioral Marketing's Critics
Data insights

Hearing out Behavioral Marketing's Critics

16y Elyse Tager

Hearing out Behavioral Marketing's Critics

As technology becomes more refined, how will marketers and vendors address consumer concerns about privacy? Read More...

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Privacy and Behavioral Targeting Heat Up
Data insights

Privacy and Behavioral Targeting Heat Up

16y Elyse Tager

Privacy and Behavioral Targeting Heat Up

There's already a thin line between a consumer's right to privacy and a publisher's desire to serve up only relevant advertising. Now that line is bec...

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Fetching Back Behavioral Targeting
Data insights

Fetching Back Behavioral Targeting

16y Elyse Tager

Fetching Back Behavioral Targeting

An executive from a start-up focused on retargeting predicts targeted banners will become a more valuable part of a marketing plan. He explains why. R...

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Behind-the-Scenes Innovations in Behavioral Targeting
Data insights

Behind-the-Scenes Innovations in Behavioral Targeting

16y Elyse Tager

Behind-the-Scenes Innovations in Behavioral Target...

Two vendors promise to serve up far more relevant ads and reduce ad budget waste. What's not to like? Read More...

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A New Breed of Behavioral Targeting
Data insights

A New Breed of Behavioral Targeting

16y Elyse Tager

A New Breed of Behavioral Targeting

A first look at two brand new behavioral targeting products. Read More...

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Behavioral Targeting's Role in Presidential Campaigns
Data insights

Behavioral Targeting's Role in Presidential Campaigns

16y Elyse Tager

Behavioral Targeting's Role in Presidential Campai...

How candidates can use behavioral marketing to provide messages that are richer and more meaningful to compel undecided voters to make a committed cho...

View article
Privacy and Behavioral Targeting: How Much Data Is Too Much?
Data insights

Privacy and Behavioral Targeting: How Much Data Is Too Much?

16y Elyse Tager

Privacy and Behavioral Targeting: How Much Data Is...

More targeting is better than less. Here's why. Read More...

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