Technology vendors are refining their behavioral marketing offerings, aiming to give more control to both marketers and consumers. Read More...
View articleWill the financial crisis cause consumers to be more concerned about privacy? Read More...
View articleFour advertising and marketing associations team up with the BBB to forge privacy guidelines for online behavioral advertising. Will this preemptive s...
View articleA look at the trends that will influence online marketing in 2009. Read More...
View articleHow the president-elect can use technology to bypass news media to make direct appeals to the public. Read More...
View articleHow the definition of opt-in can get blurry in social media advertising. Read More...
View articleHow candidates can use behavioral marketing to provide messages that are richer and more meaningful to compel undecided voters to make a committed cho...
View articleBehavioral targeting is like a toy two children are fighting over. Who will win? Read More...
View articleAs technology becomes more refined, how will marketers and vendors address consumer concerns about privacy? Read More...
View articleThere's already a thin line between a consumer's right to privacy and a publisher's desire to serve up only relevant advertising. Now that line is bec...
View articleAn executive from a start-up focused on retargeting predicts targeted banners will become a more valuable part of a marketing plan. He explains why. R...
View articleTwo vendors promise to serve up far more relevant ads and reduce ad budget waste. What's not to like? Read More...
View articleA first look at two brand new behavioral targeting products. Read More...
View articleHow candidates can use behavioral marketing to provide messages that are richer and more meaningful to compel undecided voters to make a committed cho...
View articleMore targeting is better than less. Here's why. Read More...
View article