Fraud in digital advertising runs rampant, yet few advertisers are able to combat it in a meaningful way. Dr. Augustine Fou shares steps advertisers c...
View articleWe no longer separate traditional from digital, but rather determine a new equilibrium point on this continuum, which perfectly balances the use of tr...
View articleFive red flags to watch out for to tell if your agency sucks at digital. Part one in a two-part series. Read More...
View articleThe concept of optimizing helps us break out of the mentality of shooting a message at a person and instead finding out if our content was actually us...
View articleLet's all resolve to do marketing in ways that are better for all parties involved - agencies, clients, and end consumers. Read More...
View articleA look into why some industries and companies have moved aggressively into digital, but others still have not. Read More...
View articleAlternative metrics and techniques that marketers can use to truly tell if they will be able to increase sales. Read More...
View articleHow marketers can focus their attention on the information needs of users and then change the marketing activities they deploy or reallocate budgets t...
View articleWith the rise of digital, there are so many new technologies, tactics, and techniques that it simply isn’t possible for any one agency to have all of ...
View articleHow can we solve the conflict between advertisers' need for more targeting and users' need for more privacy? Read More...
View articleHow do we rationally shift dollars between traditional and digital marketing tactics? Read More...
View articleBrands must act on real-time consumer feedback to continuously develop awesome products. Read More...
View articleSocial media is about attracting actions and conversations, not shouting at people. Read More...
View articleEight digital marketing challenges and how to overcome them. Read More...
View articleHow to ensure the marketing tactics your company is deploying are the right ones. Part two in a two-part series. Read More...
View articleDespite the complexity, companies can stay within the "compliance envelope" by being proactive in their marketing. Read More...
View articleA list of the 10 rules every marketer should follow to meet consumer needs in 2012. Read More...
View articleGet a fresh perspective on search, social media, and mobile marketing. Read More...
View articleInstead of thinking of digital as the channel, we need to think of it as a set of guiding principles that can help make all advertising and marketing ...
View articleUnified marketing is a framework that allows all marketing tactics to be plotted together and compared. Read More...
View articleAgencies need to make changes to their business models, organizational structures, and internal processes in order to thrive in this new digital world...
View articleA look at the trends that are causing the disruption of the old-world business model. Part one in a two-part series. Read More...
View articleProcesses that can be put in place to lay the groundwork for taking advantage of digital insights and more rapidly translating them into competitive a...
View articleAdvertising on television may make consumers feel better about your brand, but does it actually drive any incremental sales? Read More...
View articleEvery single medium that was part of the mainstay of big advertisers is undergoing massive change. What are the implications for marketers? Read More...
View articleConsumers are savvy and informed; they won't just take your word on a product. Experiencing the product is more important than ever. Read More...
View articleDigital is the thread that ties all forms of advertising and marketing together. Read More...
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