Seven latest marketplace updates you should know

Actionable Analysis Seven latest marketplace updates you should know

8m Team ClickZ

Seven latest marketplace updates you should know

A column to stay on top of major marketplace updates, facts, and actionable advice to inform strategy Read More...

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Transforming the B2B2C model: Stanley Black & Decker's journey

Case Study Transforming the B2B2C model: Stanley Black & Decker's journey

8m Team ClickZ

Transforming the B2B2C model: Stanley Black & Deck...

Shifting from a B2B to B2C model is a mammoth undertaking, here is how CDP implementation enabled Stanley Black & Decker to understand user engagement...

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ClickZ Data and Data Privacy Round-up Analysis: June Edition

Actionable Analysis ClickZ Data and Data Privacy Round-up Analysis: June Edition

8m Team ClickZ

ClickZ Data and Data Privacy Round-up Analysis: Ju...

A monthly column to stay on top of major platform updates, facts, and actionable advice to inform strategy Read More...

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ClickZ Social and Search Round-up Analysis: June Edition

Actionable Analysis ClickZ Social and Search Round-up Analysis: June Edition

8m Team ClickZ

ClickZ Social and Search Round-up Analysis: June E...

A monthly column to stay on top of major platform updates, facts, and actionable advice to inform strategy Read More...

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Ray-Ban and AEG's winning formula: Music festivals and data-driven branding

Brand experience Ray-Ban and AEG's winning formula: Music festivals and data-driven branding

11m Team ClickZ

Ray-Ban and AEG's winning formula: Music festivals...

How the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...

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Maximizing TikTok ads: A beginner's guide to effective TikTok campaigns and measurement

Ecommerce Maximizing TikTok ads: A beginner's guide to effective TikTok campaigns and measurement

1y Team ClickZ

Maximizing TikTok ads: A beginner's guide to effec...

How to set up ads and campaigns to gain a large and engaged audience on TikTok for optimum results for your brand Read More...

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Scaling ecommerce brands in 2023: Strategies and best practices

Strategy Scaling ecommerce brands in 2023: Strategies and best practices

1y Team ClickZ

Scaling ecommerce brands in 2023: Strategies and b...

Steps to prepare processes, including anticipating and accommodating for significant changes when scaling your ecommerce brand Read More...

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What is marketing attribution and why you should care

Conversion & ROI What is marketing attribution and why you should care

1y Team ClickZ

What is marketing attribution and why you should c...

Marketing attribution, which should be used more and more, helps marketers figure out client interaction with their brand and which ones in particular...

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Paid social measurement: navigating the challenges for ecommerce brands

Data-Driven Marketing Paid social measurement: navigating the challenges for ecommerce brands

1y Team ClickZ

Paid social measurement: navigating the challenges...

Effective social media measurement involves identifying key metrics relevant to the organization's objectives. Read More...

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Tech Talk with Pi Datametrics: Controlling your content performance with the right data

Content & Experience Tech Talk with Pi Datametrics: Controlling your content performance with the right data

3y Team ClickZ

Tech Talk with Pi Datametrics: Controlling your co...

Insights from data are only precious if they are actionable and value-led. Read More...

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How to flip your lead generation funnel with Account-Based Marketing

Lead generation How to flip your lead generation funnel with Account-Based Marketing

7y Team ClickZ

How to flip your lead generation funnel with Accou...

If you’ve ever worked in B2B marketing or sales, chances are you’re familiar with the concept of the lead generation funnel. But is the traditional fu...

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Q&A: Fospha's Sam Carter on how to own your customer journey with data analytics

Q&A: Fospha's Sam Carter on how to own your customer journey with data analytics

7y Team ClickZ

Q&A: Fospha's Sam Carter on how to own your cu...

The increased availability of data and analytics to track the customer journey has opened up entire new worlds for marketers. Read More...

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Merry Christmahanakwanzika from the ClickZ team!

Merry Christmahanakwanzika from the ClickZ team!

8y Team ClickZ

Merry Christmahanakwanzika from the ClickZ team!

The entire ClickZ team would like to wish every one of our readers a happy holiday, whichever one it may be, and a happy New Year! In honor of the hol...

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And our favorite ads of 2015 are...

And our favorite ads of 2015 are...

8y Team ClickZ

And our favorite ads of 2015 are...

For our final Ads of the Week, the whole ClickZ editorial team joined together for this one, each sharing one or two of our favorites from the whole y...

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Learn Marketing Secrets From Leading Brands at #CZLNY

Learn Marketing Secrets From Leading Brands at #CZLNY

9y Team ClickZ

Learn Marketing Secrets From Leading Brands at #CZ...

Hear from the UN, Coca-Cola, Unilever, Hilton, TD Bank, Mini, and more as they divulge best practices, tips, tricks, and their secrets to digital mark...

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2 Successful Holiday Strategies for Online Retail

2 Successful Holiday Strategies for Online Retail

9y Team ClickZ

2 Successful Holiday Strategies for Online Retail

Search is crucial, but so is understanding traffic sources and how you can combine the two to lure shoppers to your website. Read More...

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The Roller Coaster Ride to Digital Transformation

The Roller Coaster Ride to Digital Transformation

9y Team ClickZ

The Roller Coaster Ride to Digital Transformation

For some organizations, digital transformation is a terrifying change. Dominic James outlines the steps for how to best implement that change. Read Mo...

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5 Steps to Creating an Enterprise-Level Digital Marketing Campaign

5 Steps to Creating an Enterprise-Level Digital Marketing Campaign

9y Team ClickZ

5 Steps to Creating an Enterprise-Level Digital Ma...

These five tips can help you to create effective and engaging digital campaigns on the enterprise level. Read More...

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The Customer Experience Is Key, in Every Channel and at Every Interaction

The Customer Experience Is Key, in Every Channel and at Every Interaction

9y Team ClickZ

The Customer Experience Is Key, in Every Channel a...

Hard-sell advertising messages don't cut it in today's multimedia messaging universe. Instead, meet your customers where they live. Read More...

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Storytelling for Brands: How Blockbuster Should I Be?

Storytelling for Brands: How Blockbuster Should I Be?

10y Team ClickZ

Storytelling for Brands: How Blockbuster Should I ...

Storytelling is an extremely important aspect of content marketing. This piece from ClickZ Training looks at what makes a good brand story and what ef...

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ClickZ Live Demonstrates Feverish Pace of Digital Marketing

ClickZ Live Demonstrates Feverish Pace of Digital Marketing

10y Team ClickZ

ClickZ Live Demonstrates Feverish Pace of Digital ...

A look back at last week's ClickZ Live San Francisco and one of its key takeaways: proper collaboration between human and machine is the key to many a...

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What Pushes Marketing Toward the Forefront of Digital Change?

What Pushes Marketing Toward the Forefront of Digital Change?

10y Team ClickZ

What Pushes Marketing Toward the Forefront of Digi...

This second piece from ClickZ Training takes a look at some of the factors that are pushing marketing toward the forefront of digital change in organi...

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How to Capture Your Audience With Online Branding

How to Capture Your Audience With Online Branding

10y Team ClickZ

How to Capture Your Audience With Online Branding

As the digital environment in Asia continues to develop, competition will increase and new advertising formats will emerge. Brands need to carefully c...

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Online Reviews – Even the Bad Ones Are Good for Brands

Online Reviews – Even the Bad Ones Are Good for Brands

10y Team ClickZ

Online Reviews – Even the Bad Ones Are Good for Br...

For all its convenience, online shopping comes with one major drawback: uncertainty. The consumer’s inability to try on an item or sit on a couch can ...

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Marketers Must Understand Digital Transformation In a Modern World

Marketers Must Understand Digital Transformation In a Modern World

10y Team ClickZ

Marketers Must Understand Digital Transformation I...

Marketers need to be on the forefront of the digital revolution, or else they risk becoming expendable and irrelevant in their industry. Read More...

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Know More, Sell More - It's That Simple

Know More, Sell More - It's That Simple

10y Team ClickZ

Know More, Sell More - It's That Simple

According to a new study, sales associates who have completed several online trainings to become experts in their products sell more than those who do...

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Why a Full-Service Agency Shouldn’t Manage Your Real-Time Bidding Campaigns

Why a Full-Service Agency Shouldn’t Manage Your Real-Time Bidding Campaigns

10y Team ClickZ

Why a Full-Service Agency Shouldn’t Manage Your Re...

Full-service agencies aren't set up to effectively manage real-time bidding (RTB) technology. To get the most out of RTB, you need a specialist agency...

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