Bing and Google Are Ready for Some Football

Bing and Google Are Ready for Some Football

10y Lisa Lacy

Bing and Google Are Ready for Some Football

As the 2014 NFL season kicks off, Bing is making predictions, which it has also enabled in Cortana, and Google is launching a football-themed GIF gene...

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Twitch + Extra Data = One Potentially Powerful Amazon Ad Network

Twitch + Extra Data = One Potentially Powerful Amazon Ad Network

10y Lisa Lacy

Twitch + Extra Data = One Potentially Powerful Ama...

Amazon is reportedly developing an ad network, which, coupled with its recent acquisition of Twitch, could make it a competitor to watch out for. Read...

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Uber and Lay’s Deliver On-Demand Picnics to Drive Goodwill

Uber and Lay’s Deliver On-Demand Picnics to Drive Goodwill

10y Lisa Lacy

Uber and Lay’s Deliver On-Demand Picnics to Drive ...

The ride-sharing and potato chip brands united for two days to deliver on-demand picnics in a surprise-and-delight effort that used mobile as the faci...

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Southern Comfort Adopts Live Shark to Give #Sharktender Campaign Extra Bite

Southern Comfort Adopts Live Shark to Give #Sharktender Campaign Extra Bite

10y Lisa Lacy

Southern Comfort Adopts Live Shark to Give #Sharkt...

The recipe for Southern Comfort’s Shark Week digital cocktail includes a live shark, as well as tracking, tweeting, and interactive video, stirred. Re...

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Oreo Mini Delivery Thinks Small

Oreo Mini Delivery Thinks Small

10y Lisa Lacy

Oreo Mini Delivery Thinks Small

Oreo’s Mini Delivery campaign, in which 500 personalized parcels a day are up for grabs for two weeks, highlights the concept of scarcity as a marketi...

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Meow Mix Taps Nostalgia in Jingle Remix Effort

Meow Mix Taps Nostalgia in Jingle Remix Effort

10y Lisa Lacy

Meow Mix Taps Nostalgia in Jingle Remix Effort

Like many brands, Meow Mix hopes nostalgia for an old brand asset will help drum up interest in its latest campaign. But experts say the challenge for...

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Touchable Crystal Light Posters Play Music at Miranda Lambert Concerts

Touchable Crystal Light Posters Play Music at Miranda Lambert Concerts

10y Lisa Lacy

Touchable Crystal Light Posters Play Music at Mira...

The surprise-and-delight effort gives fans a new way to interact with Lambert’s music and a new way for the brand to engage with women ages 18 to 44. ...

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Champs Speaks to High School Athletes in 15-Second Instagram Snippets

Champs Speaks to High School Athletes in 15-Second Instagram Snippets

10y Lisa Lacy

Champs Speaks to High School Athletes in 15-Second...

The TV-esque series "AdicolorTV" enables Adidas and Champs to tell a longer story than they could otherwise and it could also be the first series of i...

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How to Make Funny Videos Without Becoming the Laughing Stock of the Internet

How to Make Funny Videos Without Becoming the Laughing Stock of the Internet

10y Lisa Lacy

How to Make Funny Videos Without Becoming the Laug...

Humor is a potentially powerful weapon in a brand’s arsenal, but they must be savvy when they wield it in video form. That means in part creating rela...

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Tweet-a-Coke Seeks to Engage Movie-Going Teens

Tweet-a-Coke Seeks to Engage Movie-Going Teens

10y Lisa Lacy

Tweet-a-Coke Seeks to Engage Movie-Going Teens

The soft drink giant has partnered with Regal Cinemas in its Tweet-a-Coke program, which attempts to follow Starbucks' lead, as well as to talk to tee...

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Cross-Channel Sales to Grow, Spurred by In-Store Mobile Research

Cross-Channel Sales to Grow, Spurred by In-Store Mobile Research

10y Lisa Lacy

Cross-Channel Sales to Grow, Spurred by In-Store M...

Growth in cross-channel sales means it’s important for retailers to cater to consumers’ in-store behavior, so as not to alienate an increasingly mobil...

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Verizon Smart Rewards Is a Sign of Things to Come

Verizon Smart Rewards Is a Sign of Things to Come

10y Lisa Lacy

Verizon Smart Rewards Is a Sign of Things to Come

Programs like Verizon Smart Rewards demonstrate that consumers are warming up to the idea of sharing data about themselves, as long as there is a bene...

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Don’t Hold Your Breath Just Yet for Snapchat Monetization

Don’t Hold Your Breath Just Yet for Snapchat Monetization

10y Lisa Lacy

Don’t Hold Your Breath Just Yet for Snapchat Monet...

The popular platform has new and rumored features, but marketers say it needs to roll out more tracking capabilities before it can legitimately claim ...

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Target’s "In a Snap" App Makes Catalogs, Ads Shoppable

Target’s "In a Snap" App Makes Catalogs, Ads Shoppable

10y Lisa Lacy

Target’s "In a Snap" App Makes Catalogs, Ads Shopp...

In an effort to drive further engagement, the new iOS app from the retail giant allows mobile shoppers to purchase products directly from select catal...

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Emirates Airline Asks Social Shutterbugs to Say #HelloChicago

Emirates Airline Asks Social Shutterbugs to Say #HelloChicago

10y Lisa Lacy

Emirates Airline Asks Social Shutterbugs to Say #H...

The brand's new photo-sharing initiative celebrates Chicago as its ninth U.S. destination. And, after the first day, hundreds of submissions had been ...

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What Can Brands Do to Capitalize on Real-Time Moments in Live TV?

What Can Brands Do to Capitalize on Real-Time Moments in Live TV?

10y Lisa Lacy

What Can Brands Do to Capitalize on Real-Time Mome...

Google says Nike struck gold during the World Cup with its Phenomenal Shot app thanks in part to a new real-time ad tool, but what other options do br...

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In-Car Wi-Fi Will Create Opportunities for Advertisers Down the Road

In-Car Wi-Fi Will Create Opportunities for Advertisers Down the Road

10y Lisa Lacy

In-Car Wi-Fi Will Create Opportunities for Adverti...

A recent announcement from Chevrolet about built-in 4G LTE Wi-Fi furthers the availability of in-car functionality, which could bring opportunities fo...

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Banana Boat Videos Target "Regular" Guys at the Gym and Baseball Games

Banana Boat Videos Target "Regular" Guys at the Gym and Baseball Games

10y Lisa Lacy

Banana Boat Videos Target "Regular" Guys at the Gy...

The humorous "Defy the Sun" series is tied to the brand’s Triple Defense for Men sunscreen and has so far also racked up a combined 4.1 million views ...

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IHOP’s #SongsSecretlyAboutPancakes Showcases Shazam as a Marketing Tool

IHOP’s #SongsSecretlyAboutPancakes Showcases Shazam as a Marketing Tool

10y Lisa Lacy

IHOP’s #SongsSecretlyAboutPancakes Showcases Shaza...

IHOP says it decided to use Shazam because it wanted to engage with consumers longer than it can in a TV spot and notes the Shazam icon is more of a d...

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Brands on Yo: Cheap Move for Press or Legit Marketing Maneuver?

Brands on Yo: Cheap Move for Press or Legit Marketing Maneuver?

10y Lisa Lacy

Brands on Yo: Cheap Move for Press or Legit Market...

While brands begin to try out the single-tap communication app for themselves, experts remain pessimistic about its potential as a marketing tool. Rea...

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AutoTrader.com Helps Influencers Find Cars

AutoTrader.com Helps Influencers Find Cars

10y Lisa Lacy

AutoTrader.com Helps Influencers Find Cars

The campaign, which includes the Internet's Overly Attached Girlfriend and a technology vlogger, underscores the importance of choosing relevant partn...

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Denny’s and Atari Appeal to Gen X With Mobile Games

Denny’s and Atari Appeal to Gen X With Mobile Games

10y Lisa Lacy

Denny’s and Atari Appeal to Gen X With Mobile Game...

By reviving three Atari games, Denny’s has become the latest brand to tap into collective nostalgia, which experts say can be a powerful motivator, bu...

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Lincoln Takes Young Car Buyers on an Interactive Dream Ride

Lincoln Takes Young Car Buyers on an Interactive Dream Ride

10y Lisa Lacy

Lincoln Takes Young Car Buyers on an Interactive D...

The interactive video campaign will also include content from influencers on Facebook, Twitter, Instagram, and Pinterest. Read More...

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Will GroupM’s Exit From Open Ad Exchanges Entice Others to Follow Suit?

Will GroupM’s Exit From Open Ad Exchanges Entice Others to Follow Suit?

10y Lisa Lacy

Will GroupM’s Exit From Open Ad Exchanges Entice O...

The move is expected to open up additional private exchanges, although insiders are not sure all media buyers will follow suit and shun open exchanges...

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Yahoo Prime View Enables 100% Viewability on Display Ads

Yahoo Prime View Enables 100% Viewability on Display Ads

10y Lisa Lacy

Yahoo Prime View Enables 100% Viewability on Displ...

The vCPM product is the first the Media Rating Council has accredited that uses the SafeFrame protocol from the Interactive Advertising Bureau. Read M...

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Facebook Begins Rollout of Bigger Right-Hand Column Ads

Facebook Begins Rollout of Bigger Right-Hand Column Ads

10y Lisa Lacy

Facebook Begins Rollout of Bigger Right-Hand Colum...

The ads began rolling out today, as Facebook seeks to increase engagement. Read More...

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Instagram Direct Remains Uncharted Territory for Brands

Instagram Direct Remains Uncharted Territory for Brands

10y Lisa Lacy

Instagram Direct Remains Uncharted Territory for B...

Buffalo Wild Wings is joining in on World Cup fever and using Instagram Direct to reward select fans. That makes it one of only a handful of brands to...

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