Social Advertising Overload: Marketers, Don’t Forget to be Social

Social Advertising Overload: Marketers, Don’t Forget to be Social

10y Andrea Fishman

Social Advertising Overload: Marketers, Don’t Forg...

If new ad formats impede a user's experience within a social network without adding value, your brand should have buffers in place to soften any backl...

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3 Critical & Consistent Elements in a Customer Journey Framework

3 Critical & Consistent Elements in a Customer Journey Framework

11y Andrea Fishman

3 Critical & Consistent Elements in a Customer...

The customer journey is unique to each brand, product and service; however, these 3 critical, consistent elements will help you better empathize with ...

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Be a Content Powerhouse: 4 Steps to Ensuring Content Is a Strategic Asset

Be a Content Powerhouse: 4 Steps to Ensuring Content Is a Strategic Asset

11y Andrea Fishman

Be a Content Powerhouse: 4 Steps to Ensuring Conte...

A strong content strategy goes deep into understanding users, their brand maturity level, and devices, transforming content from a production task to ...

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Using Live Chat to Drive Conversion

Using Live Chat to Drive Conversion

11y Andrea Fishman

Using Live Chat to Drive Conversion

For marketers looking to push conversion even further, it's time to explore the benefits of live chat. Read More...

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Mobility and User Intent: Clear Pathways

Mobility and User Intent: Clear Pathways

11y Andrea Fishman

Mobility and User Intent: Clear Pathways

Take a step back and look at why someone is going to your website on her phone in the first place and what she is trying to solve for. Read More...

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Start Listening: Why Testing Alone Isn't the Answer

Start Listening: Why Testing Alone Isn't the Answer

11y Andrea Fishman

Start Listening: Why Testing Alone Isn't the Answe...

While optimization testing may provide a framework to validate or disprove a hypothesis, there is no substitute for real listening. Read More...

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Small Business Wins Big With Facebook's New Targeting

Small Business Wins Big With Facebook's New Targeting

11y Andrea Fishman

Small Business Wins Big With Facebook's New Target...

With partner categories, Facebook eliminates too-broad targeting and helps ensure that the category you belong to is relevant. Read More...

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The Convergence of Experience Management and Insight

The Convergence of Experience Management and Insight

11y Andrea Fishman

The Convergence of Experience Management and Insig...

Consolidation in the software marketplace by existing vendors is shifting the dynamic, offering the vision of simplified data management, operations, ...

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Big Data Won't Fix Bad Planning

Big Data Won't Fix Bad Planning

11y Andrea Fishman

Big Data Won't Fix Bad Planning

Organizations need to ensure they are fully optimizing their current efforts and have a realistic roadmap for how and why a big data solution will hel...

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Embracing the Online Video Ad - the Time Is Now

Embracing the Online Video Ad - the Time Is Now

11y Andrea Fishman

Embracing the Online Video Ad - the Time Is Now

As the mobile space continues to transition to shorter, more interactive experiences that offer rewards and incentives for engagement, marketers need ...

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Pinning Your Hopes on Visual Commerce: The Pinterest Potential

Pinning Your Hopes on Visual Commerce: The Pinterest Potential

11y Andrea Fishman

Pinning Your Hopes on Visual Commerce: The Pintere...

Harnessing Pinterest at its full potential will certainly have its benefits, but it'll take time to maintain and engage with users. Read More...

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Facebook Stole Your Fans - and Wants a Ransom to Get Them Back

Facebook Stole Your Fans - and Wants a Ransom to Get Them Back

11y Andrea Fishman

Facebook Stole Your Fans - and Wants a Ransom to G...

Facebook's new policy means that it could become more expensive to maintain a brand page and reach all of your fans than it is to market through other...

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Is Your Mobile Traffic Askew? Blame iOS 6

Is Your Mobile Traffic Askew? Blame iOS 6

12y Andrea Fishman

Is Your Mobile Traffic Askew? Blame iOS 6

And how you must strategize around the information gap caused by the Google-Apple war. Read More...

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New Facebook, Twitter Ad Targeting Options Offer Opportunities & Challenges

New Facebook, Twitter Ad Targeting Options Offer Opportunities & Challenges

12y Andrea Fishman

New Facebook, Twitter Ad Targeting Options Offer O...

On Facebook, you can target to email addresses, phone numbers, and app user IDs, while Twitter now lets marketers target based on tweets and accounts ...

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Data Overload: Finding the Right Mix of Social Analytics Metrics

Data Overload: Finding the Right Mix of Social Analytics Metrics

12y Andrea Fishman

Data Overload: Finding the Right Mix of Social Ana...

Finding success in social media is not just a factor of producing great Facebook pages or engaging viral videos, but leveraging the data to drive ongo...

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4 Steps to Running a Successful Attribution Modeling Program

4 Steps to Running a Successful Attribution Modeling Program

12y Andrea Fishman

4 Steps to Running a Successful Attribution Modeli...

Improving cross-channel media performance through attribution modeling. Read More...

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Turning An Unsuccessful Site Search Into a Growth Opportunity

Turning An Unsuccessful Site Search Into a Growth Opportunity

12y Andrea Fishman

Turning An Unsuccessful Site Search Into a Growth ...

How effectively are you mining your onsite search behavior to improve your product mix and customer satisfaction? Read More...

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Better Targeting With Smarter, Not More, Content

Better Targeting With Smarter, Not More, Content

12y Andrea Fishman

Better Targeting With Smarter, Not More, Content

An effective targeting strategy demonstrates to users that you know them, have anticipated their needs, and have something that will be relevant to th...

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How Social Media Can Accelerate the Buying Cycle

How Social Media Can Accelerate the Buying Cycle

12y Andrea Fishman

How Social Media Can Accelerate the Buying Cycle

Social media may present challenges to your current model, but that may be just what you need to invigorate your media plan. Read More...

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Fine-Tuning Your Segmentation Strategy: 5 Keys to Success

Fine-Tuning Your Segmentation Strategy: 5 Keys to Success

12y Andrea Fishman

Fine-Tuning Your Segmentation Strategy: 5 Keys to ...

Make sure you're identifying the factors that may be working against your targeting strategy. Read More...

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Forgetting to Target Current Customers Is a Costly Mistake

Forgetting to Target Current Customers Is a Costly Mistake

12y Andrea Fishman

Forgetting to Target Current Customers Is a Costly...

Targeting existing customers provides the opportunity to acknowledge your insight on their interests and needs. Read More...

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The Domino Effect of Bad Data: 5 Reasons Why Your Data Is Wrong

The Domino Effect of Bad Data: 5 Reasons Why Your Data Is Wrong

12y Andrea Fishman

The Domino Effect of Bad Data: 5 Reasons Why Your ...

When the foundation of your data is unstable, all interpretations and assumptions made using the data begin to crumble. Read More...

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Are Too Many Metrics Clouding Your View of Your Customer?

Are Too Many Metrics Clouding Your View of Your Customer?

12y Andrea Fishman

Are Too Many Metrics Clouding Your View of Your Cu...

Are all the metrics you're calculating affecting your strategy and the tactics set in place to achieve your results? Read More...

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Integrated Local Targeting to Drive Consumer Preference

Integrated Local Targeting to Drive Consumer Preference

12y Andrea Fishman

Integrated Local Targeting to Drive Consumer Prefe...

Six ways to ensure alignment of local marketing programs. Read More...

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Is Your SEO Keyword Strategy In Line With Your Behavioral Targeting Segments?

Is Your SEO Keyword Strategy In Line With Your Behavioral Targeting Segments?

13y Andrea Fishman

Is Your SEO Keyword Strategy In Line With Your Beh...

A few primary areas of alignment are critical to ensure effective connections between your SEO and behavioral marketing program. Read More...

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Riding the Wave: Syncing User Engagement With Marketing Messages

Riding the Wave: Syncing User Engagement With Marketing Messages

13y Andrea Fishman

Riding the Wave: Syncing User Engagement With Mark...

How branded social media monitoring and website analytics can influence your marketing messaging. Read More...

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Ask Away! Engaging in Off-Site Conversations to Target Prospects and Build Brand Position

Ask Away! Engaging in Off-Site Conversations to Target Prospects and Build Brand Position

13y Andrea Fishman

Ask Away! Engaging in Off-Site Conversations to Ta...

Targeting consumers though topical expertise. Read More...

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