What's New in Mobile Ad Tracking for App Publishers

What's New in Mobile Ad Tracking for App Publishers

12y Rob Weber

What's New in Mobile Ad Tracking for App Publisher...

An update on how Google and Apple approaches to using device identifiers and what that means for marketers. Read More...

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Rants and Anti-Rants From Top-Grossing App Developers

Rants and Anti-Rants From Top-Grossing App Developers

12y Rob Weber

Rants and Anti-Rants From Top-Grossing App Develop...

App development remains difficult because of these five factors. Will they ever be remedied? Read More...

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App Marketing: Native Apps vs. Web Apps, or How About a Hybrid?

App Marketing: Native Apps vs. Web Apps, or How About a Hybrid?

12y Rob Weber

App Marketing: Native Apps vs. Web Apps, or How Ab...

Four factors to consider when trying to decide what type of app you should develop. Read More...

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Tips on Growing Your App Business Using Actionable Insights

Tips on Growing Your App Business Using Actionable Insights

12y Rob Weber

Tips on Growing Your App Business Using Actionable...

Four ways you can use your data for actionable insights that will have a major impact on your app business. Read More...

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How Android Holds Up Against iOS

How Android Holds Up Against iOS

13y Rob Weber

How Android Holds Up Against iOS

A look at how the Android operating system impacts user acquisition for apps. Part two in a two-part series. Read More...

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How User Acquisition Differs Based on Operating System: iOS vs. Android

How User Acquisition Differs Based on Operating System: iOS vs. Android

13y Rob Weber

How User Acquisition Differs Based on Operating Sy...

A look at how the iOS operating system impacts user acquisition for apps. Part one in a two-part series. Read More...

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What's New in Behavioral Targeting for Mobile Advertising

What's New in Behavioral Targeting for Mobile Advertising

13y Rob Weber

What's New in Behavioral Targeting for Mobile Adve...

A look at the challenges and potential opportunities. Read More...

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How Mobile Is Getting More Social

How Mobile Is Getting More Social

13y Rob Weber

How Mobile Is Getting More Social

A look at how Facebook, Twitter, Apple, and game app platforms are making it easier to be social on the go. Read More...

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How Being Innovative Really Pays Off in Mobile Advertising

How Being Innovative Really Pays Off in Mobile Advertising

13y Rob Weber

How Being Innovative Really Pays Off in Mobile Adv...

Four ways you can take advantage of the shift in mobile marketing. Read More...

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To App or Not to App? Branded Apps Drive User Relationships

To App or Not to App? Branded Apps Drive User Relationships

13y Rob Weber

To App or Not to App? Branded Apps Drive User Rela...

Tips for brands that want to connect with customers on smartphones. Read More...

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Why Ad Bursts Work to Drive App Installs

Why Ad Bursts Work to Drive App Installs

13y Rob Weber

Why Ad Bursts Work to Drive App Installs

Burst campaigns get high App Store rankings. It is a science to optimize the spend for the ultimate profit from your apps. Read More...

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In-App Purchases Driving Top Grossing Apps

In-App Purchases Driving Top Grossing Apps

13y Rob Weber

In-App Purchases Driving Top Grossing Apps

It's all about giving consumers options so that every segment of the population can be a satisfied, paying customer. Read More...

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Top the iOS App Store Rankings by Getting All Your Ducks in a Row

Top the iOS App Store Rankings by Getting All Your Ducks in a Row

13y Rob Weber

Top the iOS App Store Rankings by Getting All Your...

Use SEO, advertising, promotion, PR, cross-promotion, and trade shows to catapult you to the top of the App Store rankings. Read More...

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How Apps Will Be Used by Marketers in Tomorrow's Connected Devices

How Apps Will Be Used by Marketers in Tomorrow's Connected Devices

13y Rob Weber

How Apps Will Be Used by Marketers in Tomorrow's C...

TVs, kitchens, laundry rooms, cars, and tables – soon everything will be "connected." Read More...

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How App Marketing Differs From Search Engine Marketing

How App Marketing Differs From Search Engine Marketing

13y Rob Weber

How App Marketing Differs From Search Engine Marke...

Need to explain how app marketing works? Try comparing and contrasting it to search marketing. Read More...

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Holiday App Store Traffic Is Insane, Don't Miss Out

Holiday App Store Traffic Is Insane, Don't Miss Out

13y Rob Weber

Holiday App Store Traffic Is Insane, Don't Miss Ou...

Tips for promoting your app during and after the Christmas holiday shopping season. Read More...

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What Apple's New App Guidelines Mean for Mobile Marketers

What Apple's New App Guidelines Mean for Mobile Marketers

14y Rob Weber

What Apple's New App Guidelines Mean for Mobile Ma...

Three key points from the App Store Guidelines you should take note of, and one thing to dream about. Read More...

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What Advertising Strategies Work With Social Apps?

What Advertising Strategies Work With Social Apps?

14y Rob Weber

What Advertising Strategies Work With Social Apps?

Consider how these four companies connected with people through social activities on the iPhone or Facebook. Read More...

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15 Ways to Increase Application Use

15 Ways to Increase Application Use

14y Rob Weber

15 Ways to Increase Application Use

Increase application use by applying engagement tactics of game app developers. Read More...

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Creating an Effective App Distribution Plan

Creating an Effective App Distribution Plan

14y Rob Weber

Creating an Effective App Distribution Plan

Insight on how to increase mobile app distribution based on Android, BlackBerry, and iOS application research with consumers Read More...

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Tips on How to Get Top iPhone Apps

Tips on How to Get Top iPhone Apps

14y Rob Weber

Tips on How to Get Top iPhone Apps

A survey of B2B mobile app developers provides insights into why some applications rise to the top spot in app stores. Read More...

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App Development 101 for Marketers

App Development 101 for Marketers

14y Rob Weber

App Development 101 for Marketers

The essentials every digital marketer should know about app development. And the number one thing to remember - keep it simple. Read More...

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Insight Into Application Promotions

Insight Into Application Promotions

14y Rob Weber

Insight Into Application Promotions

As apps continue to proliferate, finding the most effective advertising platform will become paramount. Here's a look at the state of search, display,...

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What Offers a Bigger Opportunity Than Paid Mobile Apps?

What Offers a Bigger Opportunity Than Paid Mobile Apps?

14y Rob Weber

What Offers a Bigger Opportunity Than Paid Mobile ...

The power of free is driving the success of mobile app marketing and helping to promote commerce. Consider these approaches for free mobile apps. Read...

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Are Trekkies Having all the Fun in Social Apps?

Are Trekkies Having all the Fun in Social Apps?

14y Rob Weber

Are Trekkies Having all the Fun in Social Apps?

Discover the factors successful social media apps like Trek Me, Tweet in Klingon, and Vitamin Water's FlavorCreator have in common. Read More...

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Five Application Marketing Trends

Five Application Marketing Trends

14y Rob Weber

Five Application Marketing Trends

Online marketers should take note of these developments in app marketing. Read More...

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