What western social networking platforms can learn from Japan's Line

What western social networking platforms can learn from Japan's Line

8y Motoko Hunt

What western social networking platforms can learn...

The Japanese messaging social app Line is widely used in the Asia-Pacific region and is now starting to make headway in the U.S. How does this company...

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How to Use Data to Find New Markets

How to Use Data to Find New Markets

9y Motoko Hunt

How to Use Data to Find New Markets

Deciding which market to target next is different for every business, but using multiple data sets can help to narrow the field. Read More...

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Minimizing Errors With the HREF Language Element

Minimizing Errors With the HREF Language Element

9y Motoko Hunt

Minimizing Errors With the HREF Language Element

Motoko Hunt offers these tips for ensuring your HREF language elements are linked correctly in your global sites for maximum search optimization. Read...

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Search in Asia Goes Well Beyond Google

Search in Asia Goes Well Beyond Google

9y Motoko Hunt

Search in Asia Goes Well Beyond Google

Google and Yahoo might be staple search engines in the West, but for consumers in markets like Japan and China there are a plethora of other options. ...

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Who Does It Better: Yahoo Japan or Google Japan?

Who Does It Better: Yahoo Japan or Google Japan?

9y Motoko Hunt

Who Does It Better: Yahoo Japan or Google Japan?

A comparison between the search results for Yahoo Japan and Google Japan reinforces the keyword targeting opportunities for SEO. Read More...

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Global Calendar a Must-Have Tool for International Search Marketing

Global Calendar a Must-Have Tool for International Search Marketing

9y Motoko Hunt

Global Calendar a Must-Have Tool for International...

A global calendar, acknowledging seasonal nuances and cultural holidays, is an effective tool in understanding international target markets. Read More...

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The Dynamic Detection and Redirection Impact on Global SEO

The Dynamic Detection and Redirection Impact on Global SEO

9y Motoko Hunt

The Dynamic Detection and Redirection Impact on Gl...

The systems many international websites use to redirect their users can have a huge impact on global SEO. But does anyone wonder what that might be - ...

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Targeted International Content Marketing Key to Reaching Local Audiences

Targeted International Content Marketing Key to Reaching Local Audiences

9y Motoko Hunt

Targeted International Content Marketing Key to Re...

For effective international content marketing, understanding local interests and audiences is key. Read More...

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Finding Your SEO Cheerleaders

Finding Your SEO Cheerleaders

10y Motoko Hunt

Finding Your SEO Cheerleaders

Maximizing the benefits of search engine optimization begins when integrating it across departments. Read More...

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Be a Smart Client, and Make Your PPC Agency Work Harder

Be a Smart Client, and Make Your PPC Agency Work Harder

10y Motoko Hunt

Be a Smart Client, and Make Your PPC Agency Work H...

Don't just sit idly by while your PPC agency works. Here are five things you should ask your agency about your PPC campaigns. Read More...

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Bad Reputation by Association – Hidden Dangers for International Search Marketers

Bad Reputation by Association – Hidden Dangers for International Search Marketers

10y Motoko Hunt

Bad Reputation by Association – Hidden Dangers for...

Although many business owners diligently follow common international expansion best practices, they need to make sure they do their homework in order ...

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International SEO Tips – What Are the Game Changing Factors?

International SEO Tips – What Are the Game Changing Factors?

10y Motoko Hunt

International SEO Tips – What Are the Game Changin...

It's time to refresh the key action items or best practices for International search engine optimization. Read More...

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3 Things to Ask Yourself Before You Look for a New Agency

3 Things to Ask Yourself Before You Look for a New Agency

10y Motoko Hunt

3 Things to Ask Yourself Before You Look for a New...

The huge task of selecting a new agency starts with a detailed examination of your environment and unique needs. Read More...

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Search Engine Marketing vs. Social Media - All I Want is Everything, So Should You

Search Engine Marketing vs. Social Media - All I Want is Everything, So Should You

10y Motoko Hunt

Search Engine Marketing vs. Social Media - All I W...

Can social media replace search? Consider these 6 steps to deploy and manage your search and social projects. Read More...

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Don't Believe a Word - Debunking the Lies That SEO Agencies Tell

Don't Believe a Word - Debunking the Lies That SEO Agencies Tell

11y Motoko Hunt

Don't Believe a Word - Debunking the Lies That SEO...

Three must-avoid traps to search marketing hell and tips on how to protect from such scams. Read More...

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Action! Not Words - SEO Is What You Do With the Content

Action! Not Words - SEO Is What You Do With the Content

11y Motoko Hunt

Action! Not Words - SEO Is What You Do With the Co...

Owned media, content, and inbound marketing. Are these "new" concepts taking over what we commonly know as SEO? Read More...

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Improving Your Digital First Impression

Improving Your Digital First Impression

11y Motoko Hunt

Improving Your Digital First Impression

You have a variety of ways to improve your first impression for your business in the search and social environment. Read More...

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How to Manage Multiple Digital Agencies

How to Manage Multiple Digital Agencies

11y Motoko Hunt

How to Manage Multiple Digital Agencies

Projects become very efficient when a client has a good control of the project. Here are five tips to get started. Read More...

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Guide to Effective Content Strategy

Guide to Effective Content Strategy

11y Motoko Hunt

Guide to Effective Content Strategy

Keywords themselves won't bring the conversions, the content will. Here's how. Read More...

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Is It a Fine Idea or a Brilliant Mistake? Don't Be the Next Cultural Blunder

Is It a Fine Idea or a Brilliant Mistake? Don't Be the Next Cultural Blunder

11y Motoko Hunt

Is It a Fine Idea or a Brilliant Mistake? Don't Be...

As the holiday shopping season unfolds, let's take a look at some mistakes big brands have made recently. And how we can learn from them. Read More...

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5 Steps to Shift from Silo to Integrated Search Marketing

5 Steps to Shift from Silo to Integrated Search Marketing

12y Motoko Hunt

5 Steps to Shift from Silo to Integrated Search Ma...

Consider these ways to a more integrated approach to search that would minimize missed opportunities and redundant effort. Read More...

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Is Facebook Really Winning in Japan?

Is Facebook Really Winning in Japan?

12y Motoko Hunt

Is Facebook Really Winning in Japan?

Facebook and Twitter are eroding the dominance of local social networks Mixi, Mobage, and Gree in Japan. Read More...

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5 Things Asian Companies Should Do When Targeting the U.S. Market

5 Things Asian Companies Should Do When Targeting the U.S. Market

12y Motoko Hunt

5 Things Asian Companies Should Do When Targeting ...

These tips will show you how to successfully launch your site in the American market. Read More...

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Putting the Efficiency Into Your Success Metrics

Putting the Efficiency Into Your Success Metrics

12y Motoko Hunt

Putting the Efficiency Into Your Success Metrics

One of the traps when focusing too much only on high converting keywords is that you may not realize where you are potentially wasting money on clicks...

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How to Get More Value From Your On-Site Search Data

How to Get More Value From Your On-Site Search Data

12y Motoko Hunt

How to Get More Value From Your On-Site Search Dat...

Plus, tips to enhance on-site search experiences for visitors. Read More...

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A Letter to Digital Marketers in Asia in 2012

A Letter to Digital Marketers in Asia in 2012

12y Motoko Hunt

A Letter to Digital Marketers in Asia in 2012

Despite its size and rapid growth, Asia is still considered a second tier market. Consider these suggestions to get support from your headquarters in ...

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5 Tips to Using Analytics Tools for Offline Measurement

5 Tips to Using Analytics Tools for Offline Measurement

12y Motoko Hunt

5 Tips to Using Analytics Tools for Offline Measur...

Here's how you can use the same analytics tools for measuring web performance to measure social, print, and email. Read More...

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